Heineken Green Ribbon Donation to Benefit the NALAC Fund for the Arts

White Plains, NY--(HISPANIC PR WIRE)--October 31, 2007--Heineken USA continues its commitment to support Latin music and is the official beer sponsor of the 8th Annual Latin GRAMMY(R) Awards, which will be held for the first time at the Mandalay Bay Events Center in Las Vegas on November 8th. Current Latin GRAMMY nominee Aleks Syntek will partner with Heineken as the Heineken Green Ribbon Ambassador during the Awards to raise awareness for the charitable Heineken Green Ribbon initiative - a program that has been supporting Latin music and musicians across the country since 2003.

“The Latin GRAMMY Awards is the most prestigious night of the year for Latin music and Heineken is proud to be a part of the celebration”, says Marime Riancho, Heineken Senior Brand Manager, Multicultural Markets for Heineken USA. “Aleks Syntek shares our passion for supporting Latin music and musicians and we are very excited to work with him for the Heineken Green Ribbon initiative.”

Heineken has chosen the National Association of Latino Arts and Culture (NALAC) Fund for the Arts as this year’s beneficiary and will make a donation to the organization on behalf of Aleks Syntek and everyone who wears a green ribbon during this year’s Latin GRAMMY week festivities.

Launched in 2005 by NALAC, the NALAC Fund for the Arts is the only national arts fund in the country that provides support specifically for Latino artists and arts organizations working in music, dance, performance art, theatre, visual arts, media and literary arts.

“I’m honored to partner with Heineken to support the Heineken Green Ribbon initiative,” said Aleks Syntek. “As a musician, I know first-hand of the struggles and the challenges we face trying to break into this industry. Thanks to the support of programs like the Heineken Green Ribbon initiative and special programs like NALAC’s Fund for the Arts, aspiring Latino musicians have the opportunity to showcase their talents and make their dreams come true.”

Aleks Syntek is nominated for a Latin GRAMMY in the “Best Male Pop Vocal Album” category for his song, Duele el Amor.

About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Heineken Dark; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit EnjoyHeinekenResponsibly.com.

About NALAC and NALAC Fund for the Arts
The National Association of Latino Arts and Culture (NALAC) is a national arts service and advocacy organization whose mission is to preserve, promote and develop the cultural and artistic expressions of the diverse Latino populations in the United States. Through its signature programs, NALAC serves as a catalyst for the ongoing vitality and diversity of Latino cultural and artistic production. Through the NALAC Fund for the Arts, NALAC has provided 78 grants totaling over $236,000 to Latino artists, ensembles and small and mid-size Latino arts and cultural organizations across the country.

About The Latin Recording Academy(R)
The Latin Recording Academy is an International, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit http://www.grammy.com.

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