GlobalHue hires a new Executive Creative and Media Director to expand its creative and media expertise

SVP of GlobalHue-Detroit takes on New York
GlobalHue is the No. 1 African-American and Hispanic Agency, according to Advertising Age and Adweek, respectively

Southfield, MI--(HISPANIC PR WIRE)--September 6, 2007--GlobalHue, the leading multicultural advertising agency in the nation, continues to balance organic growth and new business as a leader in multicultural advertising and marketing. Building on this growth, GlobalHue announces the appointment of Tony Hidalgo as the new Senior Vice President/Executive Creative Director, Nelson Garcia as Senior Vice President/Executive Media Planner and Buyer, and the promotion of Liz Silvi to Senior Vice President of Accounts for GlobalHue's Hispanic division at GlobalHue-New York.

After six months of intensive interviewing to upgrade its Hispanic team and to remain the No. 1 Hispanic agency in the nation, GlobalHue is proud to announce these new appointments. These decisions were made prior to the departure of Zulema Arroyo and Ricardo Trejo.

“It is imperative that we constantly search for the best talent available to ensure that clients such as Verizon and Chrysler evolve within the Hispanic and African-American markets at a level beyond their expectations,” said Don Coleman, President and CEO of GlobalHue. “Liz, Tony and Nelson bring a broad scope of Hispanic expertise in marketing, advertising and media that will allow GlobalHue to expand the innovative possibilities for our clients. By seeking and obtaining the best talent, GlobalHue continues to differentiate the company and broaden the understanding of the ever-evolving multicultural segments, which sets trends and changes the way this nation looks and operates every day.”

Silvi will manage all Hispanic marketing and advertising for GlobalHue-New York in her new role. She has more than 20 years of senior-level marketing and advertising experience with a broad scope of clientele. In her previous role, she was SVP/Account Director for GlobalHue-Detroit, where she managed 80 staff in eight regional offices across the country. She led the entire field operations as it relates to strategic marketing initiatives, creative development and media planning at the regional and local levels. She brings a broad range of multicultural experience in traditional and non-traditional communications that deliver a comprehensive 360-degree approach to product positioning. Prior to joining GlobalHue in 2004, Silvi held marketing positions with Burning Torch and Saatchi & Saatchi.

In his new role as SVP/Executive Creative Director, Hidalgo will drive the creative vision and innovative strategy for the Hispanic creative team at GlobalHue-New York. Before joining GlobalHue, Hildalgo spent more than 12 years in the advertising and marketing arena working for companies such as TV Azteca, Lowe Lintas, Ogilvy and Leo Burnett. In his most recent position, he was the president and general manager for Nazca Saatchi & Saatchi México. Hidalgo’s Hispanic advertising talents have been showcased with clients such as Proctor and Gamble, Toyota, Nissan, The Home Depot, Coca Cola and many others. In fact, he has received numerous national and international recognitions for his campaigns, including two Silver Cannes Lions, five Gold Clio Awards, six Gold New York Festival and two Gold London International Awards.

As the SVP of Media Planning and Buying, Garcia will be responsible for developing GlobalHue’s strategic media solutions and integrated digital and direct marketing strategies for its Hispanic clients. He has more than 20 years of agency and media buying experience, Garcia has worked at numerous well-known New York agencies throughout his career. He was the Vice President and Media Director for Latinvox before joining GlobalHue. In this role, he was responsible for media planning, buying and other strategic development solutions for its clients. He brings a vast amount of experience in the General Market and Hispanic advertising field, working for agencies such as Casanova-Pendrill/Universal McCann, Bates USA, Bush Media Group and Robles Communications for different clients as important as Johnson & Johnson, Volkswagen, Office Depot, Citibank, Coca Cola and General Mills.

About GlobalHue
GlobalHue, the nation’s largest minority-owned, full-service multicultural communications agency, provides market expertise to clients who want to reach African-American, Hispanic, Asian American, urban and youth consumers. The agency has offices in Detroit (Southfield), New York and Los Angeles. Its 250 employees handle advertising, events and promotions, and public relations for several clients including Chrysler LLC, Verizon, the U.S. Navy, American Airlines, Wal-Mart, Internal Revenue Service and the Bermuda Department of Tourism. For more information, visit http://www.globalhue.com.