The Coca-Cola Company Gives to Dress for Success Miami

MIAMI, July 28 /PRNewswire-HISPANIC PR WIRE/ -- The Coca-Cola Telenovela Club celebrated the ugliest novela in the prettiest city in America this weekend. Several fans of the popular novela, "La Fea Más Bella," were treated to a weekend getaway to Miami Beach, compliments of the latest Coca-Cola Telenovela Club consumer promotion. Fans and their guests attended a red carpet, Hollywood-style party at the popular Tantra Restaurant and Lounge on South Beach, where they met and dined with telenovela legend Angélica María and her daughter Angélica Vale.

"Our fans are such an important part of our lives and we strive to pick projects, such as 'La Fea Más Bella,' that they will enjoy," said María and Vale in a joint statement. "Our association with the Coca-Cola Telenovela Club allows us to meet our fans and let them know just how much we appreciate them."

"The Coca-Cola Telenovela Club reaches consumers online through My Coke Rewards as well as through local retail and radio promotions. With this promotion consumers have the opportunity to win prizes and experiences they may have only dreamed of," said Reinaldo Padua, assistant vice president, Hispanic Marketing, Coca-Cola North America.

This year, the Coca-Cola Telenovela Club and Dress for Success Miami celebrated the importance of inner beauty and outer appearance, which was pivotal to the storyline of "La Fea Más Bella". Dress for Success Miami is a women's program that trains and suits women in Miami-Dade County who are struggling to secure and retain employment. The Coca-Cola Company gave the organization a cash donation and actual wardrobe items from the novela to auction off at future fundraising events.

"In partnering with Dress for Success Miami, the Coca-Cola Telenovela Club aims to take 'dream making' to a new level by making the dreams of women needing assistance in obtaining work also come true. We couldn't be happier to work with an organization that has touched so many lives," said Padua.

Coca-Cola North America also revealed details of the next phase of the Telenovela Club consumer promotion. Scheduled to run from September 1 to October 31, it will celebrate the novela, "Destilando Amor". Telenovela fans will be able to redeem points for prizes related to "Destilando Amor," such as recipe booklets, memorabilia, a flat screen television and DVDs.

In addition, participants will have another chance to enter a sweepstakes to meet their favorite celebrities during a dream weekend in Miami next year.

About My Coke Rewards
My Coke Rewards is an online loyalty program that rewards people for something they do every day -- enjoy refreshing beverages from Coca-Cola. My Coke Rewards members can enter codes found on participating products and receive points that can be redeemed for thousands of exciting rewards and sweepstakes at http://www.mycokerewards.com . My Coke Rewards, which has more than 10 million members, launched in February 2006. Consumers can find My Coke Rewards codes on more than 60 products including all Coca-Cola Trademark brands, Sprite, POWERade, Fanta, Vault, Dasani, Minute Maid, Nestea, Fresca, Barq's and more.

About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at http://www.thecoca-colacompany.com .

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