McDonald's(R) Teams Up With Mexican National Soccer Team for 2008 U.S. Tour
Sponsorship Includes Youth Soccer Clinics and Player Escort Program at 5 U.S. Based Matches
OAK BROOK, Ill., June 7 /PRNewswire-HISPANIC PR WIRE/ -- McDonald's(R) is preparing for another year of world class soccer action as sponsor of the Mexican National Soccer Team's (MNT) five game U.S. Tour. The sponsorship includes the McDonald's youth soccer clinics and Player Escort Program before each game. In 2004, McDonald's began a sponsorship agreement with the MNT that culminates at World Cup in 2010.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/mcdonalds/32695/
"McDonald's has been an active partner in the Hispanic community for many years," said Cristina Vilella, director of marketing, McDonald's USA. "We are committed to offering experiences and opportunities -- like the soccer clinics -- that encourage Hispanic youth to pursue their dreams and aspirations," said Vilella.
The first matches were held in Seattle April 16th against China and in San Diego on June 4th against Argentina. The remaining games are in Chicago on June 8th against Peru, September 24th in Los Angeles, and November 12th in Phoenix, Arizona. Game opponents will be confirmed at a later date.
"We are thrilled that McDonald's is continuing its longtime support of the Mexican National Team," said Kathy Carter, executive vice president of Soccer United Marketing. "This renewal is another example of how McDonald's continues to be an integral part of the soccer family, not only in North America, but worldwide."
This year, McDonald's has signed Missael Espinoza, former MNT star and World Cup player to lead the remaining youth soccer clinics at each of the U.S. tour stops where more than 500 children in total are expected to participate. The clinics provide kids with the once-in-a-lifetime opportunity of playing on a professional field and training side-by-side with a professional soccer player. At the end of each clinic, 22 children in each participating city will be selected to return on game-day to serve as McDonald's(R) Player Escorts. As player escorts, each child will escort a player onto the field and stand alongside them during the national anthem.
Since 2002, more than 3,000 children from throughout the world have been given the opportunity to be McDonald's Player Escorts at prestigious international tournaments, including the 2002 FIFA World Cup Korea-Japan(TM), UEFA EURO 2004(TM) and the FIFA Confederations Cup 2005(TM). McDonald's sent a total of 1,408 player escorts from around the world, including 18 from the United States, to the 2006 FIFA World Cup Germany(TM).
About McDonald's
McDonald's USA, LLC is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald's visit http://www.meencanta.com .
About Soccer United Marketing
Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer business company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; the marketing and promotion of the CONCACAF Gold Cup(TM), and marketing, promotional and broadcast rights to the prestigious eight-team Mexican club tournament - InterLiga(TM). SUM also manages promotional and marketing rights in the United States for Mexico's most popular sports team, Club Deportivo Guadalajara (Chivas).
In addition, SUM created SuperLiga, the innovative professional tournament between MLS and Mexico's First Division clubs that debuted in 2007. SUM's newest addition to its portfolio is the Pan-Pacific Championship 2008, a new international soccer tournament that crowns the top club from the Pan Pacific region. These global properties are represented by SUM's slogan: One Sport. One Company.(TM) For more information, please visit http://www.SUMworld.com
Editor's Note: Photos and b-roll available upon request. Please contact Anna Garcia at VPE Public Relations, (626) 403-3200 ext. 209 or anna@vpepr.com. For more information, also visit MeEncanta.com.