Coca-Cola reveals details around new promotion celebrating mega-hit ‘La Fea Mas Bella’

Los Angeles, CA--(HISPANIC PR WIRE – PRNewswire)--March 10, 2008--Coca-Cola is once again making the dreams of telenovela fans come true. The Company recently rolled out the red carpet for winners of The Coca-Cola Telenovela Club promotion and announced plans for the program’s next phase.
This past weekend, 20 Telenova Club sweepstakes winners and their guests from across the country were treated to an all-expense paid, star-studded getaway to Los Angeles. The weekend’s highlight included a red carpet, Hollywood-style premiere party at the famous Roosevelt Hotel in Hollywood, where they met and chatted with telenovela legends Susana Gonzalez and Cesar Evora.

“Coca-Cola has a wonderful understanding of what novelas mean to our culture,” said Gonzalez and Evora in a joint statement. “We are excited to take part in the Coca-Cola Telenovela Club as a way to bring the passion of novelas to the fans. We love meeting our fans and seeing them enjoy the best that our genre and Coca-Cola have to offer.”

The Coca-Cola Telenovela Club allows consumers to express their love for Spanish soap operas by accumulating My Coke Rewards (http://www.mycokerewards.com) points and redeeming prizes related the novela “La Fea Mas Bella”.

Coca-Cola also revealed details of the third phase of the Telenovela Club consumer promotion. Scheduled to kick off March 11, it will celebrate the novela “La Fea Mas Bella.” Angelica Maria, who played Julieta Solís de Padilla in the novela, will be featured in the advertising and promotions. Consumers will be able to redeem My Coke Rewards (Mis Premios Coca-Cola) points for a variety of prizes, including costumes and accessories such as the glasses worn on the novela by “Lety,” the character played by Anglelica Vale, Angelica Maria’s real-life daughter. Angelica Maria’s character, Doña Julieta, has also created a recipe book as part of the promotion that is exclusive for fans of the Coca-Cola Telenovela Club.

In addition, participants will have another chance to enter a sweepstakes to meet Angelica Maria and Angelica Vale in another star-studded event hosted by Coca-Cola.

“The Telenovela Club has allowed our customers to get closer to the novelas they love by redeeming unique prizes and meeting the celebrities they love,” said Elisa Alfaro, Senior Brand Manager, Coca-Cola Trademark. “We are so excited that through this next promotion we can bring customers the opportunity to get up-close and personal with the stars of the mega-hit ‘La Fea Mas Bella.’”

About My Coke Rewards
My Coke Rewards is a bilingual, online-driven, mega-rewards program that includes more than 60 Coca-Cola products. The program allows consumers to choose from a variety of unique rewards and experiences from some of the world’s best brands.

About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola(R) , recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Diet Coke(R) , Fanta(R) and Sprite(R) , and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at http://www.thecoca-colacompany.com.

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