Popular DJ ‘El Pollo’ from KRZZ 93.3 La Raza in San Francisco begins a long journey to please his audience
San Francisco, CA--(HISPANIC PR WIRE)--December 7, 2007--Spanish Broadcasting System (NASDAQ: SBSA) announced today that popular DJ, Ricardo Martinez “El Pollo,” from the afternoon drive at KRZZ 93.3 LA RAZA, started a 45 mille walking journey yesterday morning at 10 AM, from San Francisco to San Jose as part of a lost bet between him and his audience.
El Pollo publicly made this bet on the air regarding the Interclub Championship game, “El America” from Mexico City vs. “Arcenal” from Argentina. He lost the gamble and now has to walk from KRZZ 93.3 La Raza’s studio on Market Street in San Francisco to Story Rd. and S. King Rd in San Jose, the heart of the Latino community.
The journey began with Pollo walking along Mission St., to El Camino Real. He will then continue on to Story and King in San Jose. Along the walk he will be asking for donations for the Multicultural Institute that is directed by a Franciscan religious organization based in Oakland, which serves Bay Area needy families.
With the assistance of Father Rigoberto Caloca from St. Elizabeth and St. Ambros Church, this organization offers many services including English classes, free medical services, and help with immigration for day laborers in the Oakland area.
“El Pollo” celebrated his birthday on December the 6th, just when he started his long trip. Along the way to be awake he is been interpreting the famous song that describes his adventure…I have been away so long. I may go wrong and lose my way. Do you know the way to San Jose?
For further information, please contact Jesse Portillo, Program Director of La Raza 93.3FM at 415-543-9330.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and operates 20 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 7 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market with national distribution through DirecTv. SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates http://www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at http://www.spanishbroadcasting.com.
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