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New York, NY--(HISPANIC PR WIRE)--October 31, 2007--Multi-modal advertising network MeMedia Inc., a pioneer in behavioral marketing, announces the launch of MeMedia Latino. This extension of MeMedia’s vertical market expertise positions MeMedia as the leader in online behavioral marketing solutions targeting the Hispanic community.
MeMedia Latino will enable advertisers to reach the Hispanic community across a wide network of software, website and mobile publishers. Utilizing MeMedia’s contextual and behavioral targeting capabilities, MeMedia Latino will deliver premium inventory to advertisers and enable publishers to maximize revenue opportunities across a wide variety of digital media.
MeMedia Latino is lead by Eric Frias, who has extensive experience in traditional and new media. Prior to MeMedia Latino, Eric founded Truth Media Interactive, a large multicultural video advertising network, which catered to the Hispanic, African American, Asian, Gay/Lesbian and other niche markets.
“Up until now, the Hispanic market has been underserved in terms of technology and advertising representation. MeMedia Latino is addressing this gap by providing best-in-class technology for the Hispanic focused publisher base and providing advertisers with highly targeted advertising solutions to reach the growing Hispanic population,” says Eric Frias, VP MeMedia Latino.
“MeMedia Latino offers advertisers an unprecedented opportunity to target powerful brand messages and direct marketing campaigns to Hispanic consumers,” says Chirag Patel, President and CEO of MeMedia. “We are extremely excited about this emerging market opportunity and to position MeMedia as a recognized leader in the Latino vertical.”
About MeMedia(TM)
MeMedia is an online advertising solutions provider and ad network. MeMedia’s multi-modal desktop and web-based advertising solutions deliver contextually and behaviorally targeted advertising in multiple rich media and interactive formats. MeMedia, formerly WhenU.com, was founded in 2000 and is headquartered in New York City. For more information, please visit http://www.memedia.com.
NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in
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CONTACT
Eric A. Frias
Vice President
212.631.2165 |
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