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New York, NY--(HISPANIC PR WIRE)--October 4, 2007--MySpace, the country’s most trafficked website, and MTV, the leading global youth brand, teamed up with ImpreMedia as their Hispanic media partner for the 2007 series of Presidential Candidate Dialogues. ImpreMedia’s online channel, LaVibra.com style='text-decoration:underline; color:#0099FF' target='blank'>href="http://www.lavibra.com/m">LaVibra.com, which targets hip urban Hispanics between the ages 18-34 years, will host the Spanish translated dialogues in streaming video.
The first Presidential Candidate Dialogue, featuring former Senator John Edwards, took place on Thursday, September 27 at 12 pm ET at the University of New Hampshire campus. The event was moderated by MTV News Correspondents Gideon Yago and SuChin Pak as well as WashingtonPost.com political reporter, Chris Cillizza.
“The dialogues are especially important and empowering to U.S. Latino voters as they allow Hispanics to have a more meaningful voice in the election process,” said John Paton, Chairman and Chief Executive Officer of ImpreMedia.
Over the past decade, the number of Latino registered voters has grown by nearly 50%, increasing total Latino voter registration in the U.S. by one-third, in comparison to 1996. Under the prospective early primary schedule, Latinos are said to play an integral role in deciding the fate of Presidential hopefuls, according to the National Association of Latino Elected and Appointed Officials (NALEO) Research Brief, April 25, 2007.
“MySpace’s political efforts are focused on creating a more open and accessible democracy for all,” said Jeff Berman, Senior Vice President of Public Affairs at MySpace.com. “If you want to watch, listen, and participate in Spanish, then we want you to have that choice.”
“As a result of this partnership, LaVibra.com will be the only place online where voters can see and hear these presidential candidates live in Spanish and English and be able to interact with the candidates,” said Arturo Duran, CEO of ImpreMedia Digital. “As well, we will be archiving these important dialogues on LaVibra.com so they can be accessed at any time,” Duran said.
The MySpace/MTV Presidential Candidate Dialogues also mark the first time in history where at home viewers will be able to submit questions in real-time to the candidates. As the world’s fastest growing instant messaging client, MySpaceIM will provide the platform for users to submit questions throughout the duration of the event on both MTV.com and MySpace.
“We’re proud to join with MySpace and ImpreMedia to offer young Latinos unique means to learn more about where the leading candidates stand on key issues – and a powerful way to help decide who our next President will be,” said Ian Rowe, VP of Public Affairs and Strategic Partnerships, MTV.
The interactive Presidential Candidate Dialogue events, each an hour in length, feature one leading Presidential candidate and America’s youth in one-on-one candid discussions about the concerns of the nation leading up to the 2008 election. Held on college campuses nationwide, the Presidential Candidate Dialogues will include all the major Republican and Democratic Presidential candidates. All the dialogues will webcast live on MySpace (http://www.myspace.com/election2008), MTV.com, and in Spanish translation on Lavibra.com. Events will broadcast later in the day on MTV and mtvU, MTV’s 24-hour college network in English. Viewers can also watch archives in Spanish on LaVibra.com.
Additional candidates confirmed to participate in the MySpace/ MTV Presidential Candidate Dialogue series include:
-- Sen. Sam Brownback (http://www.myspace.com/sambrownback)
-- Sen. Hillary Clinton (http://www.myspace.com/HillaryClinton)
-- Sen. Chris Dodd (http://www.myspace.com/senatordodd)
-- Former Mayor Rudy Giuliani (http://www.myspace.com/joinrudy2008)
-- Rep. Duncan Hunter (http://www.myspace.com/duncanhunter)
-- Sen. John McCain (http://www.myspace.com/johnmccain)
-- Sen. Barack Obama (http://www.myspace.com/barackobama)
-- Rep. Ron Paul (http://www.myspace.com/ronpaul2008)
-- Gov. Bill Richardson (http://www.myspace.com/richardsonforpresident)
-- Former Gov. Mitt Romney (http://www.myspace.com/mittromney)
About MySpace
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views(c), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace's international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America and the United Kingdom. Fox Interactive Media is a division of News Corp. (NYSE: NWS style='text-decoration:underline; color:#0099FF' target='blank'>href="http://finance.yahoo.com/q/h?s=nws">NWS - News, NWS.A style='text-decoration:underline; color:#0099FF' target='blank'>href="http://finance.yahoo.com/q?s=nws%2da&d=t">NWS.A - News style='text-decoration:underline; color:#0099FF' target='blank'>href="http://finance.yahoo.com/q/h?s=nws-a">News; ASX:NWS - News, NWSLV - News).
*Among the top 2000 domains comScore Media Metrix, August 2007. For more information on comScore Networks, please go to http://www.comscore.com.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services. The network also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
About ImpreMedia
ImpreMedia is the leading Hispanic news and information company in the United States in online and print. Its network of online news and information websites is the premier destination for US Hispanics. Its newspapers and magazine publications are distributed in 23 markets representing more than 70% of the U.S. Hispanic population.
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CONTACT
Edelman for MySpace: Sara Parker, 202-350-665
or
Casi Kneebone, 323-202-1415
or
MTV: Marnie Black, 212-258-7004
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Jason Rzepka, 212-654-7198
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ImpreMedia: Mike Cano, 213-896-3266 |
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