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Oak Brook, IL--(HISPANIC
PR WIRE)--September 6, 2007--McDonald’s(R) today announced details of its
sponsorship of the 8th Annual Latin GRAMMY(R) Awards that will bring the spirit
and excitement of la música Latina to Hispanic communities and Latin
music lovers across the country, and offer consumers an opportunity to experience
the Awards ceremony themselves as special guests.
“This year, McDonald’s
will celebrate the 8th Annual Latin GRAMMY(R)s in a big way by bringing all
the excitement right to our fans in our Hispanic communities,” said Cristina
Vilella, Director of Marketing, McDonald’s USA. “Our sponsorship role
this year continues our long history of supporting Latin music and providing
quality live music events for our customer’s enjoyment.”
In addition to being a major
sponsor of the 8th Annual Latin GRAMMY(R) Awards, McDonald’s sponsorship
will come alive with three exciting elements, including: the Museo de la Música
McDonald’s(R) (McDonald’s Music Museum(R)), a museum on wheels showcasing
memorabilia from a variety of artists in the Latin music industry; the Latin
GRAMMY(R) Street Parties(TM) featuring performances from established and emerging
Latin music artists representing various genres; and a national sweepstakes
that will send winners to this prestigious Awards ceremony in Las Vegas.
“The Latin Recording
Academy is thrilled to have McDonald’s as a presenting sponsor of the 8th
Annual Latin GRAMMY Awards, and recognizes its efforts to support initiatives
that bring Latin music to the general public through the Latin GRAMMY Street
Parties, the McDonald’s Museo de la Música and the 8th Annual McDonald’s
Latin GRAMMY Awards Sweepstakes,” said Gabriel Abaroa, President of the
Latin Recording Academy.
The Museo de la Música
McDonald’s(R) tour will make its way across the United States stopping
in Los Angeles, Chicago, Hialeah, FL, Dallas, New York, Phoenix, AZ, Albuquerque,
NM, and Las Vegas beginning September 6th. It will feature artifacts from some
of Latin music’s greatest stars including Celia Cruz, Selena, Tito Puente,
El Gran Combo, Juanes, Maná, Alejandro Fernández, Ramon Ayala,
Héctor Lavoe, Israel “Cachao” Lopez and Santana just to name
a few.
The tour will include a
Gibson Guitar POD Station giving participants a variety of musical demonstrations,
and a scholarship station where visitors can obtain information about the RMHC(R)
/HACER(R) Scholarship Program.
The Latin GRAMMY(R) Street
Parties(TM) feature live performances by established an up-and-coming Latin
music artists in a festive outdoor setting in the following markets:
Date
City
Location
September 9th
Albuquerque, NM New Mexico State Fair
at the NM Fairgrounds
September 15th &16th Phoenix,
AZ Barrios Unidos Park
September 30th Chicago
Plaza Garibaldi
October 7th
South Florida Streets of Hialeah
October 14th
Dallas
Streets of Oakcliff
October 21st
Los Angeles Olvera Street
October 28th New
York Streets
of Washington
November TBD
Las Vegas
Venue TBD
The “McDonald's 8th
Annual Latin Grammy Awards Sweepstakes(R)”, from August 31st through September
30th, will give ten grand prize winners a trip for two to attend the 8th Annual
Latin GRAMMY(R) Awards show in Las Vegas on November 8th. The prize package
includes round-trip airfare, hotel accommodations for a two-night, three-day
stay in Las Vegas and a $500 gift card.
For more information about
the McDonald’s 8th Annual Latin GRAMMY(R) Awards sponsorship, log on to
http://www.meencanta.com for updates, to download photos, and for much more
Latin GRAMMY(R) information. The 8th Annual Latin Grammy(R) Awards will air
live from Las Vegas on November 8th at 8pm on the Univision Network.
About McDonald’s
McDonald's USA, LLC, is
the leading foodservice provider in the United States serving a variety of wholesome
foods made from quality ingredients to millions of customers every day. More
than 80 percent of McDonald's 13,700 U.S. restaurants are independently owned
and operated by local franchisees. For more information about McDonald's visit
www.mcdonalds.com.
href="http://www.mcdonalds.com/">www.mcdonalds.com.
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