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Los Angeles, CA--(HISPANIC PR WIRE)--April 19, 2007--Grupo Montéz de Durango, 2006 Billboard Latin Music Regional Mexican Album of the Year winner for (Y Sigue La Mata Dando) has signed an exclusive sponsorship representation agreement with Orjuela Entertainment, Inc. a Los Angeles based provider of event marketing, talent booking, promotional events and sponsorships.
Orjuela Entertainment and US Marketing, a Chicago based provider of Hispanic and young adult segment marketing, have strategically aligned to provide clients and agencies with marketing sponsorship opportunities, promotions and public relations for Grupo Montéz de Durango on an exclusive basis under the agreement José Luis Terrazas signed with Orjuela Entertainment.
 Insiders in the Hispanic music industry know Montéz de Durango is one of the most famous Duranguense groups in the U.S. and Mexico |
Insiders in the Hispanic music industry know Montéz de Durango is one of the most famous Duranguense groups in the U.S. and Mexico. Since their beginning in Chicago in 1996, Montéz de Durango has often been credited with helping to develop and pioneer the Regional Mexican style of music known as “Pasito Duranguense” or the Durango Step. Montéz de Durango has produced dozens of hit songs and albums since their inception and is again being nominated in 2007 for a Billboard Regional Mexican Album and Song of the Year for “Borron Y Cuenta Nueva” and “Que Vuelva.”
Eddie Orjuela, President of Orjuela Entertainment who has over 15 years of experience in the Hispanic music industry said, “When an artist/act might win a Regional Mexican Album of the Year for the second year in a row you know they are super hot and at the top of their musical career.”
“Brand marketers and agencies that are looking for a way to differentiate themselves from the increasingly crowded market of products and services targeting the Hispanic population in both the U.S. and Mexico should strongly consider an association with Montéz de Durango as a way to increase market share, and build customer loyalty,” said Jim Bilello, President of US Marketing, Inc., Chicago.
When you consider the fact that Latin music accounts for almost 6% of the total music market and Regional Mexican music dominates the Latin music category representing 46% of all Latin music sales, according to Hispanic Market Weekly, then tapping into Hispanic’s passion for Regional Mexican music is one of the most effective and culturally relevant marketing platforms a brand can utilize. This is even more significant because in the U.S. the Mexican population is the dominate country of origin for Hispanics. In many major markets like Los Angeles where 4.5 million Latinos represent fully 47% of the entire Los Angeles area population this is true. Similar statistics are present throughout Texas, Arizona, and Illinois.
About Orjuela Entertainment: http://www.orjuelaent.com
Orjuela Entertainment, Inc. is a Los Angeles based provider of Hispanic event marketing, talent booking, promotional events and sponsorships.
About US Marketing: http://www.usmarketing.bz
US Marketing, Inc. is an integrated marketing communications company representing national media, promotions, and consulting in important and emerging segment markets. Specialties include: youth, young adult, college, Gen X, Y, and Millennial marketing. Multicultural segments include Hispanic, African-American, and Asian.
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CONTACT
US Marketing, Inc.
Chicago
Jim Bilello
(847) 951-1819
or
Orjuela Entertainment, Inc.
Los Angeles
Edgar Orjuela
(818) 563-1299 |
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