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Houston, TX & Mexico City, Mexico--(HISPANIC PR WIRE - BUSINESS WIRE)--April 9, 2007--Premier Internet television solutions provider, WhiteBlox, today announced an exclusive online broadcasting deal with MVS Radio. The deal will allow radio stations to broadcast live and on-demand video and audio over the Internet via iSEEradio, WhiteBlox's solution for radio stations. First to launch will be the EXA FM Network, a division of MVS Radio comprised of 54 stations in 7 countries, reaching an audience of more than 18 million 18-35 year-olds in Mexico alone.
"We are thrilled to be further expanding our reach into the international market with MVS Radio," said Greg Demetriades, Chairman and CEO of WhiteBlox. "This deal will expose an entirely new audience to WhiteBlox's robust broadband video solutions, while simultaneously allowing MVS Radio to generate non-traditional revenue through interactive advertising, and increase time spent listening and watching."
 This deal will expose an entirely new audience to WhiteBlox's robust broadband video solutions, while simultaneously allowing MVS Radio to generate non-traditional revenue through interactive advertising, and increase time spent listening and watching |
MVS Radio is part of the larger media conglomerate, MVS Communications, which includes radio, television, cable, Internet and publishing divisions - one of the largest companies of its kind in Mexico. In addition to its stunning radio presence, EXA FM is well-known for producing concerts - more than 350 in the last 6 years.
"WhiteBlox will provide us with an excellent tool to extend our reach and increase our audience. We especially expect to see a rise in key youth demographics, which will accelerate our expansion in the Hispanic market," said Jessie Cervantes, International Artistic Director, EXA FM Network.
WhiteBlox includes a full array of features that enable direct interaction between stations and audiences in real time, including chat rooms, polls and surveys. Adding the innovative video component to radio allows audiences to see favorite DJs, celebrity interviews, and in-studio performances, thus increasing both brand identity and audience loyalty.
EXA FM will broadcast its most popular shows, La Papaya, La Taquilla and Que Pex, live online at http://www.exafm.com. EXA FM will also do a live-from-tape broadcast event at NAB2007 on April 17 and 18 from 10:00 a.m. to 12:00 p.m. CST, in WhiteBlox booth C1059 at the Las Vegas Convention Center.
About WhiteBlox
WhiteBlox, a leading broadband network solutions company, delivers robust technology and application services in a comprehensive production and delivery suite that allows companies to become their own IPTV broadcasters. WhiteBlox gives customers the flexibility, control and tools to leverage video assets and content into dynamic, engaging and profitable networks through use of its integrated broadband solutions.
WhiteBlox is a company of Continental Vista Broadcasting Group, Inc., based in The Woodlands, TX, with offices in New York, Los Angeles, Orlando, Minneapolis, Milwaukee and Latin America. For more information, please call (281) 210-5000 or visit http://www.whiteblox.com.
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CONTACT
WhiteBlox
Laura Haworth
(281) 210-5013
or
Spelling Communications
Brian McWilliams
(310) 477-9500 |
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