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Miami, FL--(HISPANIC PR WIRE)--March
1, 2007--(NYSE: UVN)--With one day to go before the end of the 2007 February Sweep
period, the TeleFutura Network has delivered its best primetime February sweep
results ever in the history of the network among key Hispanic viewers – Households
(415,000), Adults 18-34 (288,000) and 18-49 (477,000). TeleFutura was America’s
#2 Spanish-language network in Primetime beating Telemundo among Adults 18-34.
While TeleFutura increased viewership by impressive double-digit margins, Telemundo
recorded significant declines.
Prime Time
M-Sun
7pm-11pm
Audience (000)
TeleFutura
Telemundo
Feb’06 Feb’07 % Chng.
Feb’06 Feb’07 % Chng.
Households
297 415 +40%
691 651 -6%
Persons 2+
479 722 +51%
1,092 1,027 -6%
Adults 18-34 171
288 +68%
407 245 -40%
Women 18-34 61
84 +38%
170 125 -26%
Men 18-34
110 205 +86%
237 120 -49%
Adults 18-49 289
477 +65%
675 500 -26%
Women 18-49 100
145 +45%
307 272 -11%
Men 18-49
188 332 +77%
368 227 -38%
“TeleFutura continues
to enjoy the success of our counter programming strategy,” said Bert Medina,
Senior Vice President and Operating Manager. “Our powerful Primetime lineup
of game shows, Hollywood blockbuster movies, and original dramatic productions
has propelled the network into the solid #2 ranking among Spanish-language networks
for young Hispanic Adults, and is poised to overtake the competition among Adults
18-49, as well.”
Programming Highlights:
-- “Que Dice la Gente”
delivered its highest February sweep ever among Hispanic Men 18-34 and Hispanic
Men 18-49.
-- “Que Dice la Gente”
outdelivered Telemundo’s M-F/7-8pm (Viuda de Blanco) for the sweep among
Hispanic Adults 18-34 (+32%), Men 18-34 (+72%) and Men 18-49 (+13%).
-- “Cine de las Estrellas”
delivered its highest February sweep ever among Total Hispanic Viewers, Adults
18-34, Men 18-34, Adults 18-49 and Men 18-49.
-- Hispanic Men prefer “Asi
Es La Vida” to Telemundo’s “Decisiones” M-F/10pm.
“Asi Es La Vida” outdelivered “Decisiones” by +25% (170,000
vs. 136,000) among Men 18-34 and by +7% (246,000 vs. 230,000) among Men 18-49.
-- “Asi Es La Vida”
produced strong year to year February sweeps growth for TeleFutura’s M-F
10-11pm time period among key Hispanic audiences, increasing among Adults 18-34
and among Men 18-34.
-- TeleFutura’s “Fútbol
Liga Mexicana” delivered its highest February sweep audiences ever among
Total Hispanic Viewers, Hispanic Adults and Men 18-34 and Hispanic Adults and
Men 18-49.
-- “Solo Boxeo”
delivered its highest sweep ever among key Hispanic Men 18-49 (227,000).
-- TeleFutura’s weekend
primetime movies, “Cine de las Estrellas” Sat-Sun 7-11pm, reached
its highest sweep deliveries ever this February among Hispanic Men 18-34 and
18-49, as well as its highest February sweep ever among Hispanic Adults 18-34
and 18-49.
-- Airing head-to-head Primetime
movies on Sundays 9-11pm, TeleFutura outdelivered Telemundo by huge margins
among Hispanic Adults 18-34 (+34%), Men 18-34 (+67%), Adults 18-49 (+41%), Men
18-49 (+76%).
Locally, TeleFutura stations
enjoyed equally impressive February sweep results.
-- In the major markets
of Los Angeles and Chicago, TeleFutura had the #2 Spanish-language stations
among Hispanic Adults 18-34 and 18-49 in both Primetime and Total Day
TeleFutura stations experienced
significant Primetime and Total Day audience increases among Hispanic Adults
18-49 versus year ago in Los Angeles (+32% & +7%), New York (+53% &
+25%), and Chicago (+33% & +7%).
Source: Nielsen Media Research,
NHTI, NHSI (02/01/07-02/27/07 vs. 02/02/06-03/01/06).
Univision Communications
Inc. is the premier Spanish-language media company in the United States.
Its operations include Univision Network, the most-watched Spanish-language
broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households;
TeleFutura Network, a general-interest Spanish-language broadcast television
network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Households;
Galavisión, the country’s leading Spanish-language cable network;
Univision Television Group, which owns and operates 62 television stations in
major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language
radio group which owns and/or operates 69 radio stations in 16 of the top 25
U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group,
which includes Univision Records, Fonovisa Records, La Calle Records and
Mexico-based Disa Records as well as Fonomusic and America Musical Publishing
companies; and Univision Online, the premier Spanish-language Internet destination
in the U.S. located at http://www.univision.com. Univision Communications
also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s
pay television channels in the U.S., and a non-voting 14.9% interest in Entravision
Communications Corporation, a public Spanish-language media company. Univision
Communications is headquartered in Los Angeles with television network operations
in Miami and television and radio stations and sales offices in major cities
throughout the United States.
For more information, please
visit http://www.univision.net.
style='text-decoration:underline; color:#0099FF' target='blank'>href="http://www.univision.net"http://www.univision.net.
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