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Miami, FL--(HISPANIC PR WIRE)--February 28, 2007--Rooms To Go, America’s leading furniture retailer, announced today a marketing partnership with notable journalist Myrka Dellanos. This association reinforces an important multi cultural commitment, which will involve all aspects of the media via advertising, consumer product, and philanthropic ventures. The move is intended to demonstrate the company’s dedication to, and acknowledge the influence of, the Hispanic consumer.
Rooms To Go looks to Ms. Dellanos to help brand consumer awareness within core markets via a multi-media campaign. Rooms To Go currently has showrooms in 8 southeastern states, plus Texas, with a large presence in densely populated Hispanic communities in Miami, Florida and both Dallas and San Antonio Texas.
 Rooms To Go looks to Ms. Dellanos to help brand consumer awareness within core markets via a multi-media campaign |
“Being a newswoman, Myrka Dellanos has earned the well-deserved trust and credibility of the public. Her connection with her community is strong and credible. We are excited to have Myrka as part of our team. She has a great eye and is known for her tremendous sense of style,” says Jeffrey Seaman, CEO and founder of Rooms To Go. “After spending time with Myrka, we discovered we have a lot in common, both in our approach to business and personal commitment to the communities we’re in. Rooms To Go is certainly a household name in its markets, and securing deeper ties to the Hispanic population is an important company commitment.”
Myrka Dellanos says, "I am thrilled to be part of the Rooms to Go team. I've watched the evolution of the company in the last couple of years and I am truly impressed with their product. I love the fact that you can have beauty, comfort and value all wrapped into one. And it will be exciting to have input in the creative design process of the furniture, an arena that I have always had a passion for. More importantly, though, I believe RTG has a genuine commitment to serve our Hispanic community and to deliver a product that can compete with the very best, yet is accessible to all."
About Rooms To Go: Founded in 1991, Florida based Rooms To Go has stores in nine states and is recognized as the top selling furniture retailer in the United States. Rooms To Go also operates Rooms To Go Kids, specializing in children’s furniture, and http://www.roomstogo.com.
About Myrka Dellanos: For more than a decade, she has been embraced by over twenty million viewers throughout the United States and abroad as host of a leading Spanish-language television news program. In addition to her numerous accomplishments in journalism, Myrka takes pride in her many charitable and civic activities. Her involvement in initiatives like World Vision, Save the Children, Habitat for Humanity, the American Diabetes Foundation, and MROC International, which Myrka founded herself, in addition to being appointed by President George W. Bush to be part of the prestigious Freedom Corps, illustrates her dedication to inspiring and empowering those who are less fortunate.
NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in
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CONTACT
Conchita Paz-Oliva
(305) 572-1515
conchita@latinwe.com |
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