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New York, NY--(HISPANIC PR WIRE - BUSINESS WIRE)--February 15, 2007--VOY, a leading Latin digital media company, today announced a partnership with Joost(TM) (http://www.joost.com) to provide programming for its innovative IPTV service. VOY will deliver branded channels, including a slate of fresh Latin programming, via Joost's global distribution platform.
VOY's channels will feature a variety of programming created by award-winning Latino producers from across the U.S. and Latin America. From short films, to magazine shows and popular TV series, VOY's programming delivers Latin pop culture while focusing on the issues and ideas that affect Latinos.
 We are partnering with VOY to deliver programming that is relevant to Latino viewers, and others interested in Latin culture |
"VOY is proud to join forces with Joost on their global venture. Together we seek to serve the Latino community and those interested in Latin culture with great programming delivered in an innovative way that reflects today's consumers," said Fernando Espuelas, founder and CEO of VOY. "Latinos are the foremost consumers of technology and media in the U.S. With Joost, we connect this sophisticated audience with relevant content on a leading edge platform that has natural appeal to VOY's global audience."
"We are partnering with VOY to deliver programming that is relevant to Latino viewers, and others interested in Latin culture," said Fredrik de Wahl, CEO of Joost. "VOY will provide Joost viewers with unique and engaging programming in a broad array of genres."
Joost, which is still in beta, provides an innovative platform combining the best of television with the best of the Internet, through a secure, peer-to-peer streaming technology service that can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.
The VOY channels will include a variety of programming including:
-- VOY Filmmaker Showcase features the best short films, music videos and commercials made by Latinos or featuring Latinos.
-- LatinEyes is a magazine show highlighting Latin culture in the United States and abroad. From political, historical and entertainment figures, Latin Eyes highlights Latinos who are making an impact in the U.S. and around the world as well as products, places and events that shape the Latino experience.
-- VOY to Hollywood features celebrity interviews, featurettes and behind-the-scenes news on movies and shows that interest Latinos.
-- Hola America!, a news magazine focused on Latino personalities who are making an impact in the United States. Guest on the show have included: Eva Longoria (Desperate Housewives), Lupe Ontiveros (Desperate Housewives, Storytelling, etc), Tony Plana (Ugly Betty) Richard Riordan (Mayor of Los Angeles), Chip and Kim McAllister (Winners of Amazing Race).
-- LowLos, A weekly show dedicated to Lowriders and the Lowriding culture, lifestyle.
-- (IN)Pulse, A VOY original hosted weekly show on all things entertainment with a Latino twist. We take the pulse on the latest happenings in the music, film and television industry and report what's cool to Latino youth today.
About VOY
VOY(R) (meaning "I Go" in Spanish, http://www.voyplaza.com) is a digital media company focused on delivering culturally relevant entertainment and empowering today's new generation of English-speaking Latinos and those discovering Latin culture. The VOY brand connects with its audience through a broad range of emerging and traditional distribution vehicles from broadband and wireless to broadcasting and DVDs.
The VOY(R) brand is a registered trademark and used by permission. All rights reserved.
About Joost
Joost(TM) provides a new way of watching TV that combines the best of full-screen television entertainment with online interactive and community benefits to bring an unprecedented selection of video content to viewers anytime, anywhere. Joost is based on a state-of-the-art, secure, peer-to-peer streaming technology.
To learn more about Joost or to become a beta-tester, visit http://www.joost.com.
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CONTACT
VOY
Danika Berry
(323) 933-3399
or
Joost
Brian Baumley
(212) 798-9813 |
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