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--(HISPANIC PR WIRE - BUSINESS WIRE)--
ADVISORY for February 8 - 13th
WHAT:
Barbie(R) knows what's hot and who's hot all over the world! "Rebelde," the hottest telenovela and RBD, the hottest pop-rock music group with chart-topping hits and an enormous fan-base, have teamed up with Barbie(R) to create dolls in the likeness of the three tween pop stars and main characters featured in both the soap opera and the band. Mattel will unveil the never-been- seen Barbie(R) RBD/Rebelde dolls at this year's New York Toy Fair.
THE DOLLS OF THE SHOW:
Mattel will debut the Mia, Roberta and Lupita character dolls for the first time in its Toy Fair showroom. Each of the dolls are dressed in their signature school girl uniform consisting of a red blazer, tie, and tiered denim skirt - and each sports the character's unique personal styles.
WHEN:
Appointments to preview the Barbie(R) RBD / Rebelde Dolls are available from: Thursday, February 8 - Tuesday, February 13, 2007 Contact Rachel Cooper to schedule Toy Fair appointments
WHERE:
Mattel Showroom
28 West 23rd Street (between 5th and 6th Avenues)
6th Floor
New York, NY
BACKGROUND:
As the world's most popular doll, Barbie(R) is truly a part of pop culture with broad appeal across the world.Barbie(R) has always encouraged girls to be anything they want to be, having represented nearly 100 careers including fashion model, astronaut, teacher and more. Additionally, more than 25 years ago, Mattel introduced the first Latina Barbie(R) doll. Since then, Barbie(R) doll's group of friends have grown to include best friends Christie(R) (African American) introduced in 1968 and Teresa(R) (Latina) introduced in 1988. Barbie(R) is proud to celebrate nearly five decades offriendship and positive experiences with girls all over the world.
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CONTACT
Ketchum (for Mattel)
Rachel Cooper
310-584-8317 (office: through February 5)
714-496-3816 (on-site: from February 6 - February 13) |
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