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Riverside, CA--(HISPANIC PR WIRE - BUSINESS WIRE)--November 14, 2006--Miguel Cerda has been named Sales Manager of Affiliated Products at The Press-Enterprise Company. Cerda's primary focus will be advertising sales for The Business Press, La Prensa, and alternative print, online and event products outside of The Press-Enterprise's core newspaper product.
"We are delighted that Miguel has agreed to join our team at La Prensa and The Business Press," said Ron Redfern, CEO and Publisher of The Press-Enterprise Company. "His leadership, marketing experience and passion for the media business, particularly how it can better serve the Latino community, will help us grow and expand these two important publications."
Cerda worked with LA Fitness International L.L.C. for the last seven years and held several key managerial positions coordinating marketing, membership and employee relations on behalf of the company.
During that time, Cerda successfully implemented sales strategies and corporate operating policies resulting in increased revenue and market share for the organization.
Cerda will be based at The Press-Enterprise Company's offices in San Bernardino with the La Prensa and The Business Press advertising and editorial staffs.
About The Press-Enterprise Company
The Press-Enterprise Company, a Riverside, CA-based subsidiary of Belo Corp., publishes The Press-Enterprise, the largest daily newspaper serving Inland Southern California; The Business Press, a weekly business journal; La Prensa and El D, weekly Spanish-language newspapers serving the region's diverse Hispanic community; and the advertising publications Inland Empire HomeSeller, Inland Empire AutoSeller, Inland Empire Employment and Savings Express.
About Belo
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,400 employees and more than $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets.
The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement.
Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at http://www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.
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CONTACT
The Press-Enterprise Company
Brenda Beers
951-368-9512 |
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