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Miami, FL--(HISPANIC PR WIRE - BUSINESS WIRE)--October 25, 2006--The Cisneros Group of Companies today announced that Movida, the nation's first pay-as-you-go wireless communications service specifically targeting the more than 40 million Hispanics living in the United States, is expanding the content and features available to serve the information and entertainment needs of its fast-growing U.S. Hispanic customer base.
Movida now expects that by the end of next year it will have close to 500,000 subscribers.
Commenting on Movida's rapidly expanding menu of special features for U.S.-Hispanics, Movida Chairman and Chief Executive Officer Enrique Garcia said: "Beginning in November, Movida will have more games, ring-tones, wallpaper and other entertainment options for Hispanics than any other mobile phone service. Depending on the phone model they chose, our customers are just one click away from an unparalleled selection of fun and entertainment with these new services."
"We are also excited about the addition of expanded information services aimed specifically at the needs of our customers with roots in the diverse cultural fabric of Latin America," he said. "These unique services include national sports scores and team statistics from all over the Spanish-speaking world, as well as links to information about popular television shows and telenovelas provided by Latcel, another member of the Cisneros Group of Companies," Mr. Garcia said.
Movida also offers picture e-mail for customers who purchase a camera phone. Now Movida can send photos to accompany e-mail messages to friends and family all over the world -- in seconds.
Movida is the leader in providing wireless phone service designed for the communications needs, budgets and cultural heritage of the U.S.-Hispanic market because it continues to offer U.S.-Hispanics great value for the money with attractive new rate plans as well as access to content created to meet their specific needs.
Originally launched at Wal-Mart stores across the nation, Movida is now available at thousands of additional retail sales outlets including Blockbuster Puerto Rico, Circle K, ConocoPhillips, Duane Reade, Family Dollar Stores, Kmart, Pueblo Supermarkets, Radio Shack (Franchises), and Valero Oil among others.
Movida - majority-owned by Cisneros -- has teamed with Sprint (NYSE:FON) and Wal-Mart (NYSE:WMT) to begin providing wireless voice and data communications using the Sprint nationwide wireless network, with rate plans that cater to the needs of the U.S. Hispanic market.
About Movida
Movida Communications, Inc. is a wireless service provider offering pay-as-you-go wireless voice and data communications services exclusively to the U.S. Hispanic population, using Sprint's all-digital, all-PCS nationwide wireless network. As the nation's first MVNO (Mobile Virtual Network Operator) targeted at Hispanics, Movida offers all standard custom calling features plus a suite of international voice and data services featuring culturally and geographically-focused content in Spanish.
About the Cisneros Group of Companies
The Cisneros Group of Companies (http://www.cisneros.com) is one of the largest privately held media, entertainment, telecommunications, technology, and consumer products organizations in the world. The Group owns, or holds interests in companies ranging from broadcast television networks and pay television services, to beverage businesses and supermarkets.
Through its diverse businesses, the Cisneros Group of Companies delivers some of the top brands and the highest quality services to the 550 million Spanish- and Portuguese-speaking consumers in the Americas and Europe. The Group has recently expanded its activities from Ibero-America to countries worldwide.
The Cisneros Group's holdings include majority and minority interests and may be held, directly or indirectly, through partnerships, joint ventures or alliances. Some of the Group's holdings include interests in: Venevision, the leading broadcast television channel in Venezuela; Venevision International, a Spanish-language entertainment company with specialization in TV programming; Univision Communications Inc. (NYSE:UVN), the number one provider of Spanish-language content to the U.S. Hispanic audience; Movida Communications Group Inc., the first pay-as-you-go wireless communications service specifically targeting Hispanics living in the U.S., Claxson Interactive Group Inc. (XSON), an integrated Ibero-American media and entertainment company; DIRECTV Latin America, a direct-to-home satellite TV provider with operations across the region; Cerveceria Regional, the second-largest brewery and beer distributor in Venezuela; and Pueblo, one of the leading supermarket chains in Puerto Rico and the U.S. Virgin Islands. For more information, visit http://www.cisneros.com.
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CONTACT
For Movida Communications, Inc., Miami
The Cisneros Group of Companies
Antonieta Lopez
VP Corporate Affairs
Caracas: 58 (212) 708-9046
New York: 212-355-0620 |
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