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San Antonio, TX--(HISPANIC PR WIRE)--September 12, 2006--Baby Abuelita dolls, produced by Baby Abuelita Productions, have been singing success for this minority-owned start-up. The Spanish-lullaby singing dolls’ uniqueness – they resemble grandparents, complete with guayaberas, batas de casa and specs – impressed Wal-Mart and put Baby Abuelita(R) among the approximate two percent of accepted new products. After initial sales results at select Wal-Mart stores nationwide, Baby Abuelita will be available at more than four times the number of Wal-Mart stores across the mainland U.S. and in Puerto Rico giving the founders much to sing about.
Gearing up for Hispanic Heritage Month, Wal-Mart is not only buying more of the dolls at more stores, but will reserve the highly coveted end-cap displays for the dolls in select stores across the country. As part of the Baby Abuelita promotion, greeters will welcome shoppers with Baby Abuelita stickers and toy department staff will wear special Baby Abuelita buttons.
In the span of one year, Baby Abuelita’s success is beyond the retail aisles. The independently owned business won second place in the Miami Herald Business Plan Challenge and has been featured at the New York Licensing Fair, Cuba Nostalgia in Miami and the Edward James Olmos Latino Book and Family Festival in Houston. Online sales have even been placed from Europe for the unique dolls so representative of traditional grandparents.
Baby Abuelita Productions’ rapid growth and acceptance by both Hispanic and non-Hispanic consumers, is a result of the company’s interest for preserving Hispanic traditions among young children and a shared vision for creating a product that promotes appreciation and love for the Hispanic culture. The dolls promote positive attitudes about the traditions of Latinos through childhood songs passed down through generations of Hispanic families. Hilda Argilagos-Jimenez, co-founder and President of Baby Abuelita, says, “There is an extraordinary demand and an unmet need for products that authentically capture and reflect the culture and traditions of Hispanic-Americans particularly as it relates to music.”
Baby Abuelita Productions is among the privately-held businesses owned by Latinas in the U.S. contributing $44.4 billion in sales to the U.S. economy (1).
The company’s receptiveness to business advice from organizations such as the National Women’s Business Council ensures future successes as a woman-owned business. Nancy Allen of the Council says, “The owners’ vision for delivering a unique product, persistence and hard work has definitely set them apart from others in the eyes of several of our corporate partners. It’s not surprising that our corporate partners were very receptive to their unique product. Thanks to Baby Abuelita Productions, children all over the country will learn to appreciate and love the Hispanic culture.”
About Baby Abuelita Productions
Conceived by a trio of working mothers – a teacher, a lawyer and a psychotherapist, Baby Abuelita is a Miami-based maker of grandparent dolls that sing Spanish-language lullabies. The dolls, modeled after typical Latin American grandparents, strive to preserve old cradle songs familiar to Hispanics. Founded in 2005, the company is focused on preserving Hispanic traditions through song for future generations, selling the dolls at Wal-Mart, Toys R Us, Target and at http://www.babyabuelita.com.
(1) Center for Women’s Business Research, 2004.
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CONTACT
Mara E. Posada
210-244-2195 |
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