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Los Angeles, CA--(HISPANIC PR WIRE – BUSINESS WIRE)--August 14, 2006--Fox Sports en Espanol today announced it has entered into a four-year programming deal with Soccer United Marketing (SUM) that gives the Spanish-language sports network live and exclusive television rights to the prestigious InterLiga(TM) Tournament from 2007 through 2010. All matches will also be telecast by sister network Fox Sports Latin America. The InterLiga(TM) Tournament has aired exclusively on Fox Sports en Espanol and Fox Sports Latin America since 2004.
"We are excited to extend our partnership with Soccer United Marketing and continue to deliver the finest international club soccer programming available," said David Sternberg, executive vice president and general manager of Fox Sports en Espanol. "Fox Sports en Espanol has enjoyed tremendous success with our exclusive and live telecasts of InterLiga over the past few years and this important deal further solidifies our positioning among viewers and advertisers as the only network to provide coverage of as many as four of the most important Latin American soccer tournaments."
Starting with the 2007 edition of InterLiga(TM) next January, Fox Sports en Espanol will produce and telecast 14 matches each year. The television component of the agreement will be complemented by additional content rights for Fox Sports en Espanol's Web site, fse.tv, and its wireless and VOD content packages. The parties will also exchange promotional consideration and will work together on sponsorship sales for the SUM programming.
"We are extremely pleased to continue our partnership with Fox Sports en Espanol for the InterLiga(TM) Tournament," said Douglas Quinn, president of Soccer United Marketing Enterprises. "Fox Sports En Espanol provides a passionate soccer audience that embraces world-class soccer events such as InterLiga(TM). We look forward to the continued growth of InterLiga(TM) with our partners at Fox Sports en Espanol."
The eight teams that will participate in the InterLiga(TM) tournament will be selected based on their performance during the Mexican League's Apertura 2005 (fall-winter season) and Clausura 2006 (spring-summer season). The top two teams will qualify for automatic berths into the 47th edition of Copa Toyota Libertadores.
The 2006 edition of InterLiga(TM) enjoyed huge ratings growth. According to Nielsen Media Research, Fox Sports en Espanol's final telecast yielded a strong 3.4 national Hispanic rating among Men 18-49, while the 14-match tournament averaged a strong 2.0 NHTI rating for the same demo. Overall impressions among Hispanic households increased by more than 150 percent over the previous year, while viewership among Adults 18-49 and Men 18-49 rose in excess of 200 and 300 percent, respectively.
A complete schedule of Fox Sports en Espanol's InterLiga(TM) telecasts will be announced at a later date.
About Fox Sports en Espanol
Fox Sports en Espanol features more than 1,500 hours of live, exclusive sports programming in Spanish and, with few exceptions, English SAP each year, including the Copa Toyota Libertadores, Copa Nissan Sudamericana, CONCACAF Copa de Campeones, InterLiga(TM) and the FIFA Club World Cup soccer tournaments; the Major League Baseball playoffs, All-Star Game and World Series; and Championship boxing from Mexico and the U.S. The channel reaches more than 9 million cable and satellite households in the country, of which 4 million are U.S. Hispanic households.
Fox Sports en Espanol is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst and News Corporation's (NYSE:NWS) Fox Sports International. For more information, visit Fox Sports en Espanol online at fse.tv.
About Soccer United Marketing
Founded in 2002, Soccer United Marketing (SUM) is the preeminent commercial soccer company in the United States. SUM holds the exclusive rights to the most important soccer properties in the nation, including: all commercial rights to Major League Soccer; the United States Soccer Federation and all men's and women's national teams; promotional and marketing rights to Mexican National Team games on U.S. soil; and marketing, promotional and broadcast rights to the prestigious eight-team Mexican club tournament -- InterLiga(TM). In addition, SUM manages the marketing and promotion of the CONCACAF Gold Cup(TM), the region's premier soccer tournament for national teams, and the FC Barcelona Tour which commences August 6. This extensive list of holdings is represented by SUM's slogan: One Sport. One Company.
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CONTACT
Fox Sports en Espanol
Jennifer Serna
310-444-8736
or
H&M Communications
Etienne Hernandez-Medina
310-849-3663 |
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