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MELBOURNE, Fla.--(HISPANIC PR WIRE - BUSINESS WIRE)--Nov. 12, 2002--Responding to overwhelming requests from Distributors, Legacy for Life, a network marketing company, launched a Spanish language version of the company's corporate Web site at http://www.legacyforlife.net.
"The Spanish language Web site responds to a national need for communication tools designed specifically for the Spanish-speaking population," says Jeff Piersall, company president and CEO. "We recognize the Internet market in the Spanish-speaking world is growing exponentially. As a network marketing company, we must find ways to easily educate our potential customers about our product and we feel this Web site will help us do just that."
As the purchasing power of U.S. Hispanic households increases, so will methods to carve out a portion of the market. According to Hispanic Business, the purchasing power of U.S. Hispanic households is forecasted to increase from $276 billion in 2000 to $383 billion in 2010. To reach this exploding market segment, Legacy for Life also recently completed Spanish translations of their business presentation, product brochure and Distributor manual.
The U.S. Census 2000 reports that 32.8 million people or approximately one in eight people are of Hispanic origin. According to surveys done by Nielsen Net Ratings and Nua Internet Surveys, the online Spanish speaking population today has reached approximately 36 million people. A study commissioned by Terra Lycos indicated that, "US Hispanics spend 55 percent of their time using the Internet in Spanish."
"We worked hard to ensure the accurate translation and attention to detail throughout the site, which makes it a great marketing tool for our Distributors to use when sponsoring new Customers and Distributors," says Piersall.
To view the new Web site, go to http://www.legacyforlife.net and under "Choose Your Language," click on Spanish. Distributors may also create individual Web sites for their Spanish-speaking customers.
Founded in 1998, Legacy for Life is a network marketing company with Independent Distributors throughout the United States and Canada. The premier product of Legacy for Life, BioChoice immune26(R), provides the body with specific IgY antibodies and immune co-factors to support and balance the effectiveness of the human immune system. The active ingredient in the BioChoice(R) product line is EgCel(R), an exclusive ingredient that holds over 100 granted and pending patents. Legacy for Life is the only company in the world with the exclusive right to market, sell and distribute this patent protected product. For more information, contact Caroline Kempf at 321.752.5802.
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CONTACT:
Legacy for Life, Melbourne
Caroline Kempf, 321/752-5802
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