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New York, NY--(HISPANIC PR WIRE)--July 10, 2006--IQPC’s 11th U.S. Hispanic Marketing conference will feature two days of main conference sessions led by industry experts providing marketers with advanced solution oriented presentations, new case studies and panel discussions. Participants at this event will hear innovative marketing approaches from a fresh speaking faculty as well as the latest “success story” case studies and best practices presented by industry trailblazers.
Alfredo Marchese from Citigroup and member of the 11th U.S. Hispanic Marketing speaking faculty notes, "An appreciation for acculturation levels and Latino subsegmentation has increasingly become key in Hispanic Marketing Planning. This [conference] opportunity will allow participants to share different industry views to help them rationalize this information and incorporate it into the different touchpoints, channels, products and strategy in general.”
The expert speaker faculty will also include marketing experts from: Citigroup, Toyota Motor Company, ABC Radio Networks Inc., Rousch Racing, Staples, Nortel, Ford Motor Company, Houston Astros, Kimberly-Clark Corporation, AOL Latino, TodoFut.com and more. The speaking faculty was specifically selected to provide delegates with balanced insights into both service and product industry challenges.
This conference is designed to meet the needs of Marketing, Advertising and Public Relations Executives responsible for the strategic planning and implementation of marketing campaigns to U.S. Hispanics. This cross-industry conference will include presenters and participants from the Food & Beverage, Consumer Package Goods, Retail, Fashion & Beauty, Healthcare, Publishing, Financial Services, Insurance, Auto, Entertainment and Technology industries.
Eight 3-hour length workshops will be offered to provide a truly customizable learning experience:
MONDAY, SEPTEMBER 25th, 2006:
Workshop A: Developing a Multi-cultural, Multi-platform Hispanic Marketing Strategy
Workshop B: Developing Effective Campaign Measurement & Interactive Marketing
Workshop C: Understanding Hispanic Media and Media Training Issues
Workshop D: Discovering Strategies and Tactics for Success in the Hispanic Online Market
THURSDAY, SEPTEMBER 28th, 2006:
Workshop E: Building the Business Case to Enter the Hispanic Market
Workshop F: Effective Retail Marketing to Hispanic Shoppers
Workshop G: Tailoring Your Marketing Plan to Appeal to Hispanic Young Adults
Workshop H: Delivering Full Growth Potential from the Hispanic Market Opportunity Through Portfolio Prioritization
For more information on this conference, please visit http://www.ushispanicmarketing.com or call customer service at 800-882-8684. Early bird offers are available, so please view pricing information online.
About International Quality and Productivity Center (IQPC):
IQPC provides business executives around the world with tailored practical conferences, large scale events, topical seminars and in-house training programs, keeping them up-to-date with industry trends, technological developments and the regulatory landscape. IQPC’s large scale conferences are market leading “must attend” events for their respective industries.
About Marketing IQ:
Marketing IQ is a division of IQPC and is dedicated to providing practical, detailed information through conferences and training courses. By providing accurate, objective and up-to-date developments and trends in various industries, Marketing IQ enables organizations to remain competitive and profitable.
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CONTACT
Jennifer Noe
IQPC
(212) 885-2724
Jennifer.noe@iqpc.com |
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