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Miami, FL--(HISPANIC PR WIRE)--May 17, 2006--Reggaeton 94, owned by Spanish Broadcasting System Radio Group in Puerto Rico (SBS-PR), became the island’s top ranked station according to Arbitron’s Table 12+, the leading source for radio listener ratings in Puerto Rico.
Reggateon 94’s mix of Reggaetón radio hits has set a precedent in Puerto Rican radio history. In just 11 months the station has taken over UniRadio Group’s “SalSoul” as the island’s top ranked radio station, a position that “SalSoul” had held for nearly a decade.
“Reggaeton 94’s vibrant radio content has filled a void that remained in Puerto Rican radio for many years, commented Carlos “Topy” Mamery, Senior Vice President and General Manager for SBS-PR. “The station is a genuine Puerto Rican music platform, housing Puerto Rican artists and appealing to a Puerto Rican listener base.”
Mamery continued, “Reggaeton 94’s revolutionary format has also shifted the paradigm in radio advertising in Puerto Rico, creating a highly-targeted advertising platform that allows advertisers to reach their desired listener demographic. The results have been extraordinary – we not only have experienced market-leading ratings growth, but we have also greatly expanded our advertiser base, which now ranges from banks to beer companies. The Reggaeton format has become a sustainable force in the Puerto Rican market, and we are very proud of Reggaeton 94’s remarkable success.”
Table 12+ is Arbitron’s core source of radio station ratings in Puerto Rico, and one of the most reliable sources radial preference measuring in the the U.S. Table 12+ charts the preferences of listeners aged 12 and up, Monday to Friday, 6:00 a.m. to 12:00 a.m.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and operates 20 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish–language radio station in America, WSKQ-FM in New York City, as well as 3 of the Top 4 rated radio stations airing the Tropical, Regional Mexican, Spanish Adult Contemporary and Hurban format genres and the highest billing Latino-formatted stations in each of the three largest U.S. Hispanic markets. The Company also owns and operates Mega TV, a television operation serving the South Florida market, and produces live concerts and events throughout the U.S. and Puerto Rico, In addition, the Company operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at http://www.spanishbroadcasting.com.
NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in
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CONTACT
Spanish Broadcasting System
Isabel Montana
Public Relations and Communications Director |
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