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Coral Gables, FL--(HISPANIC PR WIRE – BUSINESS WIRE)--May 26, 2005--Planeta Networks, the premier provider of Hispanic Broadband content, announced today the launch of PlanetaTV 3.0., the newest version of its flagship portal PlanetaTV.com, including an innovative programmable streaming video player that allows users to seamlessly create playlists of their favorite videos, rate videos, share their videos with friends via e-mail as well as browse and search a library of over 3,000 videos available on demand.
The new version of PlanetaTV.com offers innovative ways for marketers to deliver their messages to the fast-growing US Hispanic audience by synchronizing the delivery of pre-roll Broadband Video Ads with other ad units embedded in the video player to maximize exposure and click through rates.
"PlanetaTV 3.0. is designed to engage the growing number of Hispanics that are getting broadband connections by offering more and better streaming content in a more powerful and robust interface. This new version of PlanetaTV is the result of our focus on the user experience and our commitment to deliver innovative tools for the Hispanic marketing community," said Rafael Urbina, CEO of Planeta Networks. "PlanetaTV.com is designed to give users the power to watch what they want when they want it in a user-friendly drag and drop interface, while at the same time providing advertisers with unprecedented opportunities to reach a very desirable audience in an engaging and innovative way."
Consumers can try out new features at PlanetaTV.com, including:
-- Create video playlists
-- Rate videos
-- Share videos with friends
-- Search and browse a library of thousands of videos
-- All of this, without interrupting their streaming video experience.
About PlanetaTV.com
PlanetaTV.com is the fastest growing portal in the US Hispanic market streaming millions of news and entertainment videos every month, on 20 exclusive video channels including live video and more than 100 radio stations. PlanetaTV offers the latest videos from the hottest Latin artist, interviews, a sneak peak on new movies, behind the scenes, and more from the music, movie and television industries. PlanetaTV gives access to breaking news from Latin Americas local and international providers highlighting the Hispanic market, all in video and in Spanish.
PlanetaTV.com's content partners include MVS, CNI, Telefe, Clarin, Globovision, MeridianoTV, Union Radio, Europa Press, Associated Press, ECUAVISA, Show Business, Colombian Fashion, and Live365.
PlanetaTV is has distribution partnerships with Comcast, Road Runner, and Cablevision Systems.
About Planeta Networks, Inc.
From its head office in Coral Gables, FL, Planeta Networks provides managed services for the deployment of Broadband applications and digital media, working with Hispanic content owners and network service providers to deliver robust interactive content products to users. Planeta Networks currently operates more than 30 broadband portals in 10 countries, including PlanetaTV.com, the first Spanish Multimedia site that offers its users the best video and audio content produced by the major content providers in Latin America, USA, and Spain, developed upon the technological platforms Digital Media Platform and Polaris, which allows the creation, distribution and commercialization of multimedia content on the Internet.
--30--JD/mi*
CONTACT:
PlanetaTV.com, Coral Gables
Cristina Brizuela, 305-476-2974 ext 237
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