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Washington, D.C.--(HISPANIC PR WIRE)--January 11, 2005--Giselle Blondet, one of today’s hottest Latin TV personalities becomes the latest celebrity to sport a milk mustache in the national Hispanic got milk? campaign. The ad starring Giselle with her kids Andrea, Gabriela and Harold, is part of a nationwide initiative by the Milk Processor Education Program (MilkPEP) to help fight obesity by encouraging Hispanics to the drink the recommended three glasses of milk per day as part of a reduced calorie diet to help them achieve a healthy weight.
Blondet will play a vital role in educating the Hispanic community throughout the campaign about the recent studies that have shown that people who include enough calcium in their diets by drinking three glasses of low fat milk a day, lost significantly more weight and fat than those who did not consume adequate levels of calcium.(1)
“I was especially interested in participating in this campaign because it provides me with the opportunity to address the obesity problem that exists in our country today that particularly affects Hispanics. As a TV personality, I want to do my share to help Hispanic families fight excess weight. One of my goals is to dismiss the myth that if you go on a diet, you need to eliminate milk. On the contrary, studies have shown that people who drink three glasses of milk a day weigh less than those who don’t,” affirmed Blondet.
In her role as a mother and as a popular TV host, she knows firsthand the importance of these new findings. That’s why she makes drinking milk a priority, for her kids’ health as well as for her own well-being in keeping up with the demands of her life in the spotlight.
“As a mom, I make sure that my kids drink milk by setting an example rather than by just telling them to drink milk. If they see that you do it, then they automatically will follow suit,” Blondet said. A statement that is supported by research showing that mothers who drink milk regularly and serve milk for their daughters at mealtimes, are more likely to have kids that get enough calcium as they become adolescents, a critical time for their bone growth and development.(2)
Studies have also shown that milk has added benefits for teens. Additional research suggests that including milk in teens’ diets, in favor of nutrient void sodas, may help them stay fit as well. The study found that teenage girls, ages 9-14, who drank milk instead of soft drinks weighed less and had less body fat – particularly around their abdominal area.(3) “I have a teenager who couldn’t be happier about this news," declared Blondet.
When including low fat milk as part of a reduced calorie diet, Hispanics can achieve a healthy weight. And the best news is that low fat milk offers the same nutritional value as whole milk and has the same nine vitamins and nutrients, such as potassium, vitamin A, D, B12, and calcium. “I didn’t know that low-fat milk has the same nutrients as regular milk. For me that discovery was very important because that’s the milk I drink to stay in shape,” said Blondet.
The National Milk Mustache "got milk?"(R) Campaign is jointly funded by America's milk processors and dairy farmers: the MilkPEP Board in Washington, D.C., and Dairy Management Inc., Rosemont, Illinois. The goal of the multi-faceted campaign is to educate consumers on the benefits of milk and to raise milk consumption. A series of educational brochures is available by visiting the milk Web site at http://www.whymilk.com. Lowe is the creative agency for The National Milk Mustache "got milk?"(R) Campaign.
The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.
(1) Zemel, Obesity Research, 2004
(2) Fischer, American Journal of Clinical Nutrition, 2004
(3) Novotny, Journal of Nutrition, 2004
NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/index_in.php
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CONTACT:
SiboneyUSA
Britt M. Peemöller, 305-372-7347
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