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MIAMI, June 9 /PRNewswire-HISPANIC PR WIRE/ -- Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today announced that it has launched sites in four new markets in Latin America. The new sites consist of Yahoo! Chile (www.yahoo.cl), Yahoo! Peru (www.yahoo.com.pe), Yahoo! Colombia (www.yahoo.com.co) and Yahoo! Venezuela (www.yahoo.com.ve) and will include Yahoo! Home Pages, Search, Mail, Messenger, Answers, and Toolbar among other popular Yahoo! content and products.
"Yahoo! has always been popular among Internet users in Chile, Peru, Colombia and Venezuela. Today we are excited to be able to provide these users with locally relevant versions of Yahoo! services as well as introduce a new generation of users to the broader Yahoo! online community," said Jose Rivera Font, vice president and general manager, Yahoo! Hispanic Americas. "At the same time, these new Yahoo! home pages will provide local advertisers a targeted means for reaching their customers by using leading-edge technologies and innovative marketing solutions."
 Yahoo! has always been popular among Internet users in Chile, Peru, Colombia and Venezuela. Today we are excited to be able to provide these users with locally relevant versions of Yahoo! services as well as introduce a new generation of users to the broader Yahoo! online community |
Full features available on Yahoo! Chile, Yahoo! Peru, Yahoo! Colombia and Yahoo! Venezuela will include:
-- Home Page-A favorite Yahoo! starting point worldwide, the new country Home Pages help people simplify their daily routines and stay informed, allowing users to quickly and efficiently connect to the people and things that matter most from one convenient place.
-- Search-Designed and engineered to get users from "to do" to "done" in one search by better understanding their intent and delivering the best results with the most complete information. It also includes Yahoo! Search Assist, giving users the most advanced assistance technology available - it understands what they're looking for, when they need help, and suggests related searches and concepts to help users find exactly what they're looking for. Popular "Top Searches" results are also featured on the Home Page.
-- Mail-The most popular Web mail in the world with 266 million users worldwide* and the number one mail service for mobile devices. It offers users free unlimited storage capacity, protection from spam and viruses, and a country-specific mail account.
-- Messenger- One of the leading instant messaging services worldwide, Yahoo! Messenger users can communicate with friends and family using both Yahoo! Messenger and Windows Live Messenger as well as make free PC-to-PC calls to anywhere in the world.
-- Answers - An online community where users across the globe participate in asking and answering questions on any topic, sharing facts, opinions, and personal experiences; boasts an index of human knowledge that has grown to more than 141 million users worldwide.*
-- Flickr- Leading online photo and video sharing community of more than 47 million monthly visitors worldwide* that allows people to manage their photos and short videos, as well as share them with friends, family and the world.
-- News and Entertainment -Area offers news and market updates on Chile, Peru, Colombia and Venezuela and information from around the world. Sports site features comprehensive pan-regional sports news, photos, up-to-the-minute scores and statistics. Entertainment highlights the latest celebrity news, gossip and photos, as well as special areas on movies, music and television.
-- Mujer-Destination tailored to women's interests that features information ranging from serious career advice and health tips to lighthearted information on fashion, beauty and entertainment.
-- Toolbar- The Web's first downloadable Toolbar, Yahoo! Toolbar helps users simplify their Web routines when they're on or off Yahoo! with easy, personalized access to their favorite web content (Bookmarks, personalized buttons and built-in web search to find what you are looking for fast), communications (Yahoo! Mail alerts and Yahoo! Messenger integration) and safety (Pop-up Blocker stops pop-ups in their tracks).
-- Avatars-Offers a fun and easy way for users to create their online personas in the form of "Avatar" image of themselves; users can personalize, favorite hobbies, clothes, landscapes, actions, etc.
"For advertisers in the region Yahoo! now presents a complete must-buy solution which includes opportunities in Display, Search and Mobile," said Armando Rodriguez, sr. director, Yahoo! Hispanic Americas Partner Solutions. "In addition, Yahoo!'s new search marketing platform offers a pan-regional solution that, among other capabilities, allows advertisers to buy geo-targeted key words that are most relevant to each market."
The Yahoo! Hispanic Americas encompasses seven sites in the region including Yahoo! Mexico, Yahoo! Argentina, Yahoo! Telemundo (targeted to the U.S. Hispanic community), Yahoo! Chile, Yahoo! Peru, Yahoo! Colombia and Yahoo! Venezuela.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com
*comScore Media Metrix, April 2008
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CONTACT
de la Group PR
Yezabel Varela
(954) 602-1815 (o)
(305) 343-2218 (m)
yezabel@delagroup.com
or
Lourdes de la Torriente
(305) 663-8334 (o)
(305) 282-4264 (m)
Lourdes@delagroup.com
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