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Atlanta, GA--(HISPANIC PR WIRE – PRNewswire)--February 20, 2008--BONAFONT, currently Mexico’s #1 brand of bottled water(1), announced today its arrival in the United States. The first Mexican bottled water to distribute in the U.S., BONAFONT will be first introduced throughout the state of Texas with plans to distribute nationwide shortly after. The announcement was made by brand executives from Mexico and the U.S. during the Houston Hispanic Chamber of Commerce Networking & Business Development Breakfast this morning.
Drawn from wells in Monterrey, Mexico, BONAFONT is a low-sodium, soft water. Water, like BONAFONT, helps eliminate what the body does not need. Consumers in Texas will be the first to experience BONAFONT when the product hits shelves of grocery stores and mass merchandisers this spring.
“As the leading bottled water choice for consumers in Mexico1, BONAFONT’s distribution in Texas is a natural fit given the large Mexican population,” said Maximiliano Kassai, Business Director for BONAFONT USA. “BONAFONT looks forward to reuniting a familiar brand back into the lives of Mexican Americans in the United States.”
BONAFONT will be available in 500 ml, 1 liter and 1.5 liter size bottles. Additionally, BONAFONT Levité(TM), lightly flavored with lemon or Jamaica (an authentic Mexican flavor made of dried hibiscus flowers), is already available in 1.5 liter size bottles in Wal-mart stores across the country and will also be distributed in retailers throughout Texas.
BONAFONT and BONAFONT Levité are being distributed by Mexilink Inc., a leading national importer and distributor of Mexican products located in Houston, Texas.
About BONAFONT
Bottled since 1992, BONAFONT is currently Mexico's #1 bottled water brand(1). Every drop is soft and low in sodium. Water, like BONAFONT, helps eliminate what the body doesn’t need. BONAFONT is a brand of Groupe Danone, a Fortune 500 company and one of the most successful healthy food companies in the world. Its mission is to bring health through tasty, nutritious and affordable food and beverage products to as many people as possible. In 2007 Groupe Danone reinforced its leading positions in healthy food in four business lines: fresh dairy products (#1 worldwide), waters (#2 in the packaged water market), baby food (#2 worldwide) and medical nutrition.
(1) As per Nielsen Retail Index [December 2007] for bottled water market up to 10.9 liters.
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