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Guaynabo, PR--(HISPANIC PR WIRE)--December 10, 2007--DIRECTV(R) the leading Satellite Television provider in Latin America and the Caribbean, today named Burson-Marsteller its agency of record (AOR) to lead its public relations strategies in the Puerto Rico market.
“We value and trust the experience that Burson-Marsteller brings to our relationship,” said Roberto Valerio, marketing director for DIRECTV. “We are looking forward to develop a variety of public relations initiatives to benefit our subscribers in Puerto Rico.”
Burson-Marsteller was selected to lead DIRECTV’s public, media and corporate relations based on its expertise in brand communications coupled with successful media outreach and its flawless strategic advice.
“It is an honor to be able to work with DIRECTV, particularly on the verge of exiting announcements and due to its constant technological innovation,” said Sarah Lora, market leader for Burson-Marsteller, Puerto Rico. “We look forward to becoming part of the DIRECTV family and working side by side to help them achieve their goals.”
About DIRECTV(R)
DIRECTV(R) is the leading Satellite Television provider in Puerto Rico, Latin America and the Caribbean, and it has proven to be a source of innovation on Puerto Rican television changing the way in which television is seen and enjoyed. In the United States it surpassed a subscription base of 16 million affiliates and in Latin America and the Caribbean, DIRECTV has approximately 4 million subscribers.
DIRECTV Puerto Rico is part of DIRECTV Latin America, LLC, and a multinational enterprise property of The DIRECTV Group, Inc. For more information about DIRECTV, please visit http://www.directvpr.com
About Burson-Marsteller
Burson-Marsteller (http://www.burson-marsteller.com), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 57 wholly-owned offices and 44 affiliate offices, together operating in 58 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the world’s leading communications services networks.
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CONTACT
Vivian Sánchez
Burson Marsteller
787.792.1717 |
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