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La Comunidad Unveils First Brand Campaign for Cyloop.com
Interactive Landing Page Showcases Five Humorous Videos
Miami, FL--(HISPANIC PR WIRE)--September 18, 2007--la comunidad, a Miami-based global independent advertising agency, has launched its first brand campaign for Hoodiny Entertainment Group’s Cyloop.com (formerly known as elHood.com), a digital entertainment destination focused on music and social networking.
This marks the site’s first-ever image campaign, a multimedia effort that illustrates the wide array of content and exclusive access to artists and songs available at Cyloop.com. The bilingual campaign, which addresses the fleeting nature of fame, introduces the tagline: “Some artists don’t last long. Enjoy them while you can.” The work consists of a series of five videos, a landing page, print and banner ads as well as a viral initiative.
“The campaign portrays the intense lifestyle of musicians, communicating the fun and free spirit of the Cyloop.com community,” said Jose Molla, co-founder and chief creative officer at la comunidad. “It also establishes Cyloop.com as the premiere site where artists and fans can enjoy interacting with each other whenever they want.”
Cyloop.com is a global music community and music service that differentiates itself by being an “artist-generated,” as opposed to a “user-generated,” content community. In Cyloop, labels and independent artists can easily create highly professional profiles while sharing their content securely with their fans. Users can access entire on-demand music and audio catalogs from leading artists, and easily create interactive playlists, or ”Loops”—hence the name “Cyloop.”
“We wanted to bring fun back into the music industry with this campaign,” said Demian Bellumio, founder and president of Hoodiny Entertainment Group. “Everyone is too serious, mainly because of the current state of the industry. We think the best way to reignite the music industry is to reconnect artists with fans through humor.“
To view the landing page and videos, go to: http://someartistsdontlastlong.com.
CAMPAIGN BRIEF
Agency: la comunidad
Product Name: Cyloop.com
Client: Hoodiny Entertainment Group, LLC
Campaign Breaks: 9/12/07
Name of Executions: Bus, Pool, Drumsticks, Horse, Pants
Tagline: “Some artists don’t last long. Enjoy them while you can.”
Target Audience: Fans and artists
Credits attached separately.
About La Comunidad
Founded in 2001, La Comunidad is a global independent advertising agency with offices in Miami and Buenos Aires. Its clients include Remy Martin, Miller Brewing Co., Citibank, Virgin Mobile, Best Buy, MTV and Rolling Stone Magazine. After just two years, La Comunidad was ranked as the 13th most awarded agency in the world, according to The Gunn Report. The agency—which was named the 2006 Agency of the Year by Adweek's Marketing y Medios—has won awards in numerous national and international festivals including the Clios, One Show, FIAP, the Addys, the Andys, San Sebastian, AHAA, Ojo de Iberoamerica and Cannes.
About Hoodiny Entertainment Group LLC
Hoodiny Entertainment Group (“Hoodiny”) is a full-service digital entertainment and content production company. Through its four main subsidiaries, Cyloop.com, Hoodiny Digital, Hoodiny Interactive, and Hoodiny Productions, Hoodiny bridges a digital gap by providing a wide array of leading edge digital entertainment solutions to traditional media companies and telecom providers. Cyloop.com connects artists and fans worldwide through its unique digital user-experience featuring exclusive content from independent and major label artists. Hoodiny Interactive (“HI”) is the digital solutions arm of Hoodiny, specializing in the creation of custom online destinations for premium content providers based on Hoodiny’s proprietary Content and Community Platform (“HC2”). Hoodiny has offices in Miami Beach, Los Angeles, and Madrid. To learn more or join the community, please visit http://www.Hoodiny.com and http://www.Cyloop.com.