|
PRSA and Hispanic Market Pro Present April 11 Teleseminar on Executing Effective Multicultural Marketing Campaigns
Miami, FL--(HISPANIC PR WIRE)--March 21, 2007--The Public Relations Society of America (PRSA) and Hispanic Market Pro (HMP) are hosting a national teleseminar Wednesday, April 11, titled “Executing Effective Multicultural Marketing Campaigns That Reach Hispanics, African-Americans and U.S. Asians.” The teleseminar, which will take place from 3p.m. to 4pm EDT, will be anchored by a stellar group of the country’s leading multicultural public relations firms and corporate marketers as they discuss in-depth what works — and what doesn’t — when planning and executing multi-ethnic outreach programs targeting the Hispanic, African-American and Asian communities in the U.S.
Savvy brand leaders know that multicultural marketing makes good business sense, especially as America gradually transforms into a nation where minorities comprise the majority. Join PRSA and HMP for an unflinching look at best practices in multicultural marketing. Some of the topics that will be covered include:
-- Key facts and figures about the U.S. Hispanic, African-American and Asian markets
-- Top trends in multicultural public relations
-- The kinds of research that should be conducted before executing a multi-ethnic campaign
Moderated by Jim Estrada, chairman and CEO, Estrada Communications Group, the teleseminar panel will feature the insights of Leslie Yngojo-Bowes, president and founder, U.S. Asian Wire;
Bernadette A. Morris, president/CEO, Sonshine Communications; Audrey Ponzio, vice president, Edelman Multicultural; Silvia Alvarez, director of multicultural and charitable communications, Major League Baseball; and Edna Ruano, public relations specialist, Southwest Airlines.
Access rates per teleconference call-in site are:
-- $150 for PRSA and HPRA members
-- $185 for non-PRSA members
-- $85 for PRSA Multicultural Communications Section members
-- $25 for PRSSA students
To register for the teleseminar, click here: https://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=175
HOW YOU CAN JOIN THE CALL: Only one registration per site is required. Registration deadline is 24 hours prior to the call. Your registration entitles you to one telephone connection. Invite as many people as you wish to listen to the teleseminar on your speakerphone. You must register and receive a confirmation in order to join the call. Please note: Only the registrant will receive an e-mail confirmation that gives instructions for joining the call. If you do not receive your confirmation within five days, please call 800-350-0111. Register online or fax your completed form to 212-460-5460, or mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003. Cancellations must be in writing and sent by mail or fax, postmarked/fax-dated no later than seven days prior to the teleseminar. Cancellations are subject to a $10 cancellation fee; there are no refunds or credits for cancellations received less than 24 hours before the teleseminar date.
Participants can earn 0.5 APR Accreditation Maintenance Credits for this teleseminar. For more information on APR Accreditation Maintenance Credits, visit
http://www.praccreditation.org/currentAPRs/index.html.