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Hispanic Marketers Gain Powerful Web Consumer Marketing Tool with New Search Engine-Optimized ‘Interactivo Release’ from Hispanic PR Wire
- Feature-rich ‘Interactivo Release’ allows Hispanic marketers to digitally showcase their press kit materials online in a way that will dazzle consumers and media alike
- All HPRW press release distributions include more than 80 industry-leading national guaranteed placements on Hispanic news Web sites across the U.S. and Puerto Rico
MIAMI, FL (January 8, 2007) – Hispanic marketers today gained a powerful new Web consumer marketing tool with the launch of the search engine-optimized, “Interactivo Release” from Hispanic PR Wire (HPRW). The feature-rich Interactivo Release allows HPRW clients to digitally showcase their press releases, photos and media kits online in a way that is unrivaled in the Hispanic marketing and press release wire industries.
“We’re all about creating maximum value for our marketing and media clients alike and that’s just what we’ve done with the Interactivo Release. A dazzling marketing tool hotwired for the Web 2.0 era is how to describe it and we’re not even done optimizing it,” said Manny Ruiz, CEO of Hispanic PR Wire. “We’re talking about a press release that creates a compelling multimedia experience for both consumers and media.”
The Interactivo Release replaces HPRW’s former flagship press release the Inteligente Release and is available as a $125 Basic and $250 Premium add-on to any geographic distribution. It includes an array of important new and upgraded features that can be viewed live by visiting the link, http://www.hispanicprwire.com/news.php?l=in&id=7390&cha=14. Key Interactivo features include:
• Story and Photo Posting on Scores of Hispanic News Sites: Interactivo Releases get story and photo posting on more than 80 of HPRW’s Hispanic online news partner sites. The photo placement component is unique to Interactivo Releases. Release with photo postings currently include such top Hispanic Web sites as Latina Style magazine, Catalina magazine, Diario Las Americas, Vida Nueva and El Latino de San Diego, among others. HPRW’s online placements represent more than eight times the number of guaranteed placements offered by HPRW’s nearest rival competitor.
• Photo Gallery: One of the highlights of the Interactivo Release is a Photo Gallery feature that showcases press release photos in both the front page of HPRW’s Web site in a photo spotlight box and also inside a dedicated, photos-only section of the site that includes the 50 most recent Interactivo Release images. In the Photo Gallery section, http://www.hispanicprwire.com/photogallery.php?l=in, viewers who put their cursor over a thumbnail image see that photograph in a larger view that includes the image’s related headline and the first paragraph. Clicking on an image in the Photo Gallery takes visitors to a view of the full story.
• Thumbnail Image View: All Interactivo Releases photographs appear as thumbnail images alongside their respective press release headlines.
• Press Kit Posting in PDF: The premium version of the Interactivo Release allows clients to post PDF versions of their press kit materials including fact sheets, biographies, newsletters, brochures, calendar of events, registration forms and more. This search engine-friendly feature is wildly popular with both consumers and media.
• Live Web Site Preview: Premium versions of the Interactivo Release feature a full screen, live preview of the Web site related to the press release. As part of the way stories are attractively showcased, the Web site preview appears at the end of the posted press release. This powerful feature helps HPRW clients generate direct visits to their Web sites, which can be fully navigated by visitors from within the HPRW press release page.
• Text Hyperlinks: All Interactivo Release feature hyperlinks to relevant, search engine-friendly keywords such as company, product and service brand names.
• Quote Box: This feature adds visual appeal to your story by spotlighting, in an enlarged box, a significant quote or sentence from your story that best highlights what your story is about. All HPRW stories now get posted with this feature.
• Full Width Story View: For 2007, HPRW added Web real estate width to client stories by completely removing the former lefthand menu that appeared alongside stories.
The Interactivo Release is available as an add-on to any press release distribution in two versions:
Interactivo Release Basic (a $125 add-on): includes photo alert, hyperlinked text, high resolution photo and logo posting on HispanicPRWire.com as well as online posting on HPRW’s network of guaranteed placements that run HPRW stories with both text and photos.
Interactivo Release Premium (a $250 add-on): includes all of the elements of the Interactivo Release Basic plus live Web site previews, PDF posting of fact sheets, biographies, newsletters and/or logos on HispanicPRWire.com.
About Hispanic PR Wire
Miami-based and Latino-owned Hispanic PR Wire (HPRW) is the nation’s leading and most comprehensive Hispanic press release wire service reaching U.S. Hispanic media and opinion leaders. Through scores of news partnerships with many of the nation’s leading Hispanic newspapers, magazines and Internet portals, HPRW gives clients more than 87 online placements with any geographic distribution.
Hispanic PR Wire distributes corporate, government and non-profit press releases and media advisories daily to thousands of journalists subscribed to receive its free newsfeed. Media subscribers can register for HPRW’s news by accessing HPRW’s media registration form online at http://www.hispanicprwire.com/register_daily_news.php?l=in. The online form enables journalists to select which news they want to subscribe to from among HPRW’s 15 news categories varying from Entertainment and Business/Finance to Government and Immigration.
Hispanic PR Wire is a sister company of editorial features service ConTexto Latino, Hispanic monitoring service LatinClips, Web design and marketing firm/online advertising network Hispanic Digital Network, Hispanic professional development service Hispanic Market Pro and African American wire service Black PR Wire. HPRW is also the exclusive Hispanic wire partner of leading corporate wire Business Wire and Asian American news distribution leader US Asian Wire.
Contact:
Natalia Flores
Corporate Communications Manager
Hispanic PR Wire
E-mail: natalia@hispanicprwire.com
Tel: 305.804.6941