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Verizon Redesigns Unique Bilingual Web Site, Adding Content to Celebrate the Hispanic Community
First-of- Its-Kind bilingual web site offers entertaining, engaging experiences in music, movies, art and more
New York, NY--(HISPANIC PR WIRE)--December 21, 2006--True to its commitment to deliver to customers unique and engaging broadband and entertainment functions, Verizon today unveiled a redesign of its bilingual Web site, http://www.atodoloqueda.com, to recognize Hispanic achievements and enable U.S. Hispanics to experience and express their passions about their culture. The site, entitled, A Todo Lo Que Da, which means “to all that you do,” contains interactive and entertaining modules featuring: -- Mix Map – Users can click on U.S. cities and, through a partnership with Batanga Music, stream the top five Latin songs in the chosen city. -- See The Word - Users can choose from a streaming list the words that best describe their passions for life. They can create their own word animation and e-mail it to their friends or save it to their Web site or other communal sharing sites. -- Hear The Word –Urban Latino DJ personality Frankie Needles conducts video interviews with celebrities and everyday people. -- Spread The Word - Opportunity to vote in a poll and watch the winning answer digitally come to life as expressed by a featured artist. “A Todo Lo Que Da breaks new ground for Verizon offering culturally- nuanced content that speaks to the Hispanic audience,” said Deirdre Robinson, director of brand strategy for Verizon. “Verizon will offer online users a unique environment that promotes exploration and interactivity which will give them a richer, deeper and broader experience.” Jeff McFarland, director of multicultural marketing for Verizon, said, “We’re giving this valued community of consumers what they want: A Todo Lo Que Da offers consumers a unique entertainment platform while also providing rich interactive broadband experiences.” Verizon is using the Web site to bring to life its new cutting-edge, all-fiber-optic products and services so that consumers can experience the next generation of broadband. The company is bringing its new FiOS services to market via its all-digital fiber-optic network. The network, the largest of its kind in the country, is currently under construction in more than half the states where Verizon offers landline communications services. Verizon’s FiOS Internet Service gives consumers the fastest speeds to access the Internet, allowing consumers to fully experience the content they are reviewing. The service allows downloading purchased digital movies in a flash, playing online games at lightning speeds, sharing large photo files, and video chats with friends and family in real time. Verizon also offers FiOS TV, which delivers extraordinary pictures and theater-quality sound. Currently, customers in eight states can get more than 30 high-definition (HD) channels, over 3,000 on-demand movie titles and more than 180 digital video and music channels. Verizon has been a strong supporter of the Hispanic community and recently joined the National Council of La Raza (NCLR) and Scholastic Inc. to launch Lee y serás(R) (Read and You Will Be), a national Latino early literacy initiative that engages parents and communities in the literacy development of their children. Since 2004, the Verizon Foundation, the philanthropic arm of Verizon Communications, has provided more than $24 million to programs and organizations that support the Hispanic community. For more information about Verizon in Spanish, visit http://www.verizon.com/noticias, http://www.verizon.com/espanol, or http://www.verizon.com/fiosespanol.