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AOL Latino Launches New Portal Featuring Comprehensive Spanish Language Features
Site Includes Exclusive Original Programming, Email, Instant Messaging, Free English Lessons and More
New York, NY--(HISPANIC PR WIRE - BUSINESS WIRE)--December 4, 2006--As part of AOL's ongoing commitment to provide value to the U.S. Hispanic marketplace, beginning today, the company will bring its Spanish language service, AOL Latino to the open Web at http://www.aollatino.com/. Featuring antivirus, spam controls, Parental Controls (coming soon), email, instant messaging, blogs, an online digital photo service, calendar service and more - all in Spanish - the new AOL Latino portal will offer both bilingual and Spanish language robust programming in more than twenty areas.
Whether it's the latest headlines from U.S. and Latin America tapping into original articles and news organizations worldwide such as EFE, Notimex and Associated Press; exclusive musical performances from Daddy Yankee, Ricky Martin or the new pop sensation RBD in "Sessiones @ AOL;" or a look at the hottest Latinos in Hollywood such as America Ferrera, Sofia Vergara and George Lopez, AOL Latino has a pulse on what's relevant to Latinos. The site offers comprehensive programming areas in entertainment, music, sports, news, personal finance, health, fashion and beauty, home decor, astrology and autos. Threaded throughout the site, users can also access the community area Tu Gente featuring message boards, chats and blogs.
"U.S. Hispanic Internet users are the fastest-growing community online, and what better way to tap into them than with a new free portal," said Ralph Rivera, Vice President and General Manager, AOL Latino. "With original, exclusive content and the best online features available in Spanish, AOL Latino is a dynamic resource for U.S. Hispanics."
"This launch represents another phase in the evolution of the U.S. AOL.com Web portal and extends our effort to efficiently leverage our Web products, content, communities and services in a context that brings the most value to different segments of our users who share common languages and cultural bonds." said David Liu, Senior Vice President, AOL.
New Spanish Language Portal Features and Functionality Include:
-- AOL Latino email with leading antivirus and spam protection that update automatically
-- AOL's award-winning Parental Controls for monitoring and time-setting limits (Coming soon)
-- The new English search engine AOL(R) Search with FullView(TM), enhanced by Google(TM), for high-speed users to search for the best that broadband has to offer including relevant multimedia results - videos, picture, sound clips, local results and more
-- An online digital photo service "AOL Latino Fotos" which offers registered users unlimited space to save and share photos
-- Message boards and a personalized blogs area that allows users to stay connected with friends and family across the country