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U.S. Asian Wire, Inc. Announces Launch Date Domestic Wire Service Dedicated to Diversifying Public Relations Efforts, Providing Asian-American Media with Source Material
Salt Lake City, UT--(HISPANIC PR WIRE)--November 13, 2006--U.S. Asian Wire, Inc., a newswire dedicated to disseminating news to Asian media outlets and organizations, announces launch at the annual Public Relations Society of America International conference in Salt Lake City, UT. The official launch date is slated for November 30th, 2006.
U.S. Asian Wire is the brainchild of president and founder Leslie Yngojo-Bowes. Formerly media relations manager at Business Wire, Ms. Yngojo-Bowes recognized the need for a targeted wire service dedicated to Asian media and their communities
“This is a win-win for Asian media and the public relations/marketing community,” explained Ms. Yngojo-Bowes. “U.S. Asian Wire is bridging the gap between these by providing Asian media with news releases and multimedia content as source material for their publications, and through our targeted distribution service, enabling more companies to diversify their outreach and expand overall marketing efforts. Moving forward, we see Asian media continually evolving in both growth and scope.”
"With the growing number of Asian-American and Pacific Islander communities in the U.S., people nationwide are looking for vehicles that can provide access to issues important to these ethnic groups. AAJA welcomes U.S. Asian Wire as a new resource," said Janice Lee, Deputy Executive Director of Asian-American Journalists Association.
“The launch of this wire service symbolizes the growing reach and influence of all ethnic media, the only true growth demographic in terms of U.S. media,” said Manny Ruiz, Hispanic PR Wire president. “We’re proud to welcome U.S. Asian Wire to the family of news distribution services and to partner with them, offering our clients packages that together with Black PR Wire feature comprehensive reach to African-American, Asian-American and Hispanic media.”
“Black PR Wire is delighted to work with Leslie and U.S. Asian Wire. Our partnership will not only contribute greatly to the branding of our diverse communities, but will set the stage and strengthen our unified partnerships of multicultural media markets to the next level”, said Bernadette A. Morris, President/CEO of Black PR Wire, Inc.
U.S. Asian Wire’s comprehensive database encompasses over 1,000 Asian-American print, broadcast and online media outlets reaching over 15 Asian ethnic communities throughout the U.S.