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New Website PuntoSaludUSA.com to Report on Healthcare and Pharmaceutical Industry Hispanic Marketing Efforts
PuntoSaludUSA.com is launched as the Hispanic market healthcare and pharmaceutical sector’s adverting and marketing news website, putting under a spotlight the industry’s outreach initiatives
Belleville, NJ--(HISPANIC PR WIRE)--September 27, 2006--Up until now, marketers and advertising professionals who have been interested in acquiring information on Hispanic specific healthcare and pharmaceutical news had no point of contact for accessing the information of interest through one single source. Addressing this need and with a mission of providing industry news and statistics relevant to the Hispanic outreach of the healthcare and pharmaceutical sector, PuntoSaludUSA.com, makes its debut as the only online hub providing Hispanic market specific information. The website seeks to highlight the development of the industry as the U.S. Hispanic market demands increasing involvement by these sectors.
Statistics show that the U.S. Hispanic market is disproportionately being underserved by the healthcare and pharmaceutical industry. Hispanics make up over 13.7 percent of the total U.S. population, but more significantly they represent an even larger portion of the healthcare disparities pie. However, the market is strong and its purchasing power is set to surpass the trillion dollar mark in 2007. By emphasizing the industry marketing and advertising efforts, PuntoSaludUSA.com seeks to put into motion the importance they represent to the consumer because these efforts inform and educate the audience; they represent options and ignite action.
Andy Checo, Founder & President of PuntoSaludUSA.com, believes that the healthcare and pharmaceutical sector has not developed solid and in-depth initiatives to reach the U.S. Hispanic population. “The growth of the marketing and advertising efforts by the healthcare and pharmaceutical industry is the responsibility of all individuals. When it comes to reaching Hispanics, it is not about English vs. Spanish, it’s about relevance, it’s about understanding a complex market and implementing simple strategies that successfully drive campaigns to the winning stage. PuntoSaludUSA.com will be a resource that brings attention to important issues, with a strong, clear voice, and that depicts positive campaigns as well as bring attention to areas of improvements,” said Checo.
The website provides unique monthly editorial features, profiles of intriguing industry professionals, weekly industry surveys, and frequently updated news and statistics. This site will also facilitate industry professionals with opportunities to list their organizations in one of three directories, post job openings on its job board, and market themselves through several advertising opportunities. As an independent company, PuntoSaludUSA.com relies on revenue from its online advertising opportunities for its sustainability. Editorial content is provided by freelance writers and contributors.