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Latino Brand Leaders Address 13th Annual Ethnic and Multicultural Marketing Omnibus in Atlanta on September 28-29 at the Omni CNN Center
New York, NY--(The Hispanic PR Monitor)--August 14, 2006--Strategic Research Institute’s signature series of multicultural marketing conferences goes to Atlanta this year, pointing to the robust growth of emerging market segments in Georgia and other fast-growing areas. Selig Center’s director of Economic Growth, Dr. Jeff Humphreys will reiterate the continuing boom in this sector by sharing snapshots of the “Multicultural Economy Report for 2006-2011”. According to Rupa Ranganathan, Ethnic Strategist and producer of this series, “big brands like Toyota, Sprint, Tyson Foods, Western Union, Albertsons, Home Depot, Aetna, Dean Foods among others will be among the featured faculty and panel roster”. Agenda and registration details are available online at http://www.srinstitute.com/cm462
A powerhouse concluding panel features Dave Balter of BzzAgent, Nihal Mehta of Ipsh! and Benjamin Sun of Community Connect, all of whom are trailblazers in mobile and bzz marketing, so vital for today’s urban consumer engagement.
To kick off the meeting, there will be a welcome reception on September 27th evening and an opportunity for the participants to meet and greet faculty and fellow participants and sponsors. For details regarding sponsorship contact Hank Woji at hwoji@srinstitute.com or Call Hank Woji at 713-290-8836.
Keynotes
Brand New Insight from AOL DMS Study on Multicultural Marketing and Consumer Behavior
Dr. Felipe Korzenny, Ph.D.
Director, Center for Hispanic Marketing and Communications
Florida State University
Multicultural Economy—2006-2011 State of the Industry Address
Jeff M. Humphreys Ph.D.
Director, Selig Center, Terry School of Business
The Audience is not a Target: Getting to Engagement through Story
Luis Fernando Samper
Director General Propiedad Intelectual - Director Intellectual Property Federación Nacional de Cafeteros de ColombiaLuis Samper, Colombia Coffee Growers Federation
David Atschul
President
Character LLC on the Café del Colombia story
Clients Share Perspectives on New Landscape and Emerging Opportunities
Western Union, Karen Lithgow, Vice President, Brand Strategy
Toyota Motor Company, Steve Jett, National Advertising and Brand Engagement
Sprint, Tammy Edwards, Diversity and Inclusion
Nationwide, Tariq J. Khan, Vice President Multicultural and Diversity
Albertsons, Armando Martin, Multicultural Marketing
Home Depot, Martha Kruse, Multicultural Marketing
Dean Foods, Dana Hymel, Sales Private Label Brands
Aetna, Alex Garza, Director, Emerging Markets
Turner Broadcasting, Sandra Webber, Multicultural Marketing
Tyson Foods, Cheryl Z. Knox, Multicultural Marketing
Multicultural Advertising Showcase presented by:
Chuck Morrison, Executive Director, Uniworld Group Inc.
Linda Jefferson, SVP, Burrell Communications
Alfredo Ortiz, President, Grupo Mas
Roberto Ramos, President, LatinVox
Paul Moon, President, PanCom
Vicky Wong, Dae Advertising
Jeannie Yuen, A Partnership
Plus New Consumer Insights on:
-- Nuestro Futura: “The New Avtaar of Cool” by Stephen Palacios, Executive Director, Cheskin
-- Multicultural Beauty and Cosmetics Industry, Karen Grant, Senior Analyst NPD Beauty
This series has a track record of attracting many thought-leaders and trail-blazers who have taken this practice to new heights of consumer engagement.