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Cruickshank to Highlight English and Spanish Publication Partnership to Penetrate Chicago market
Washington, DC--(The Hispanic PR Monitor)--July 5, 2006--Publisher of the Chicago Sun-Times John D. Cruickshank will be -joining key speakers in his presentation of up-and-coming strategies in Hispanic print media at NAHP’s 2006 Ad Summit in Chicago. After partnering his publication with one of Chicago’s prime Hispanic publications, La Raza newspaper, Cruickshank has established a firm grip on the latest innovations in American print media. He will be speaking on three strategies witnessed in the print industry in the form of partnering, acquiring or launching Hispanic publications.
“Innovative industry developments to penetrate major media markets and effectively reach ethnic media consumers is a challenge in almost every career of America. The Chicago Sun-Times’ partnership with La Raza is a sterling example of mutual benefits in a collaborative model,” said Tom Oliver, Executive Director and CEO of NAHP.
As the Chicago Sun-Times has chosen to partner with Chicago’s La Raza newspaper, the Washington Post has acquired El Tiempo Latino and Atlanta’s Consitution has acquired Mundo Hispanico, while publications such as Dallas’ Al Día and Chicago’s Hoy have opted to launch new Hispanic newspapers. Cruickshank will be presenting on this industry panel focusing on these market trends in the Hispanic print industry during a Luncheon on Friday, August 25 for NAHP’s Ad Summit.
The Chicago Sun-Times is an urban-designed tabloid with hard-hitting cover stories. It was the professional home of film critic Roger Ebert for several years. The publication grew out of a merger in 1948 with the Chicago Sun and the Chicago Daily Times.
For more information or to register for this event, please call 202-662-7250.