Hispanic PR Industry News


Hispanic PR Wire


Burson-Marsteller Strengthens Hispanic Public Affairs Capabilities in Texas



Dallas, TX---(The Hispanic PR Monitor)--June, 2006--Burson-Marsteller, one of the leading public relations and public affairs agencies in the world, is strengthening its Hispanic with the addition of Sarah Lora. Ms. Lora was capabilities in Texas and the Southwest region originally in Burson-Marsteller’s U.S. Hispanic practice. Prior to joining Burson-Marsteller, Ms. Lora was a reporter and program host with Telemundo and Senior Public Information Officer for the City of Dallas. “We have a growing number of public affairs clients who depend on us to provide them with turn-key communications services in Spanish. Sarah’s expertise and understanding of the U.S. Hispanic market will certainly be of great benefit for our clients and prospective clients in Texas and across the country,” said Mike Lake, Chairman of Burson-Marsteller’s Southwest Region.