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HPRA, Hispanic PR Wire, HispanicAd.com and Business Wire Co-Host Los Angeles Breakfast May 16 on Best Practices in Hispanic Media Relations and Measurement
LOS ANGELES, CA -– (The Hispanic PR Monitor)-- May, 3, 2006-- The Hispanic Public Relations Association, Hispanic PR Wire and Business Wire are jointly hosting an in-depth breakfast presentation featuring Hispanic PR Wire CEO Manny Ruiz May 16 in Los Angeles titled "From Media Relations to Measurement: Maximizing Your Hispanic PR Initiatives."
The mini-workshop will feature execution and measurement insights, tactics and tools for a successful Hispanic market public relations program with a concentration on media relations. Tips on setting goals and benchmarking Hispanic initiatives as well as the expected impact of imminent changes in immigration laws will also be discussed.
Attendees will receive tip sheets for pitching local media as well as hand-outs on award-winning Hispanic PR case studies. Buffet breakfast will be served and fun prizes will be raffled to benefit HPRA scholarship recipients.
WHEN:
Tuesday, May 16, 2006
8 - 8:30 a.m. Registration / Networking
8:30 - 9:45 a.m. Breakfast / Presentation
9:45 - 10 a.m. Questions & Answers
WHERE:
The Olympic Collection Banquet and Conference Center
Regency Ballroom, 3rd floor
11301 West Olympic Boulevard
Los Angeles, CA 90064
COST:
$15 per person / $10 for HPRA members, students and educators
RSVP by 6 p.m., Monday, May 15 to Alexandra Campuzano at Alexandra@hispanicprwire.com, tel: 305.971.2622. No shows will be billed.
SPEAKER:
Manny Ruiz
President/CEO
Hispanic PR Wire
SPEAKER BIO:
Manny Ruiz is the president and CEO of Hispanic PR Wire (HPRW), the nation’s leading Hispanic press release wire service. In addition to his duties at HPRW, Manny Ruiz is a managing partner of Hispanic Market Pro, a service that produces professional development audio conferences for Hispanic marketers, Hispanic Digital Network, the nation's first network of Hispanic publications online, LatinClips, a leading U.S. Hispanic monitoring service and ConTexto Latino, the PR industry's first Hispanic editorial features service. Between his various roles, Manny also co-publishes the nation's only monthly Hispanic PR newsletter, The Hispanic PR Monitor. Manny currently serves as a board member of PRSA's Miami Chapter and is the former co-chair of its Hispanic Market Section.
Prior to HPRW, Manny was a founder and media relations director of the National Hispanic Market Practice of Porter Novelli. While at PN, Manny played a central role in the success of Florida's anti-teen smoking campaign "truth." Manny spearheaded Florida media relations for "truth" which for two consecutive years swept all of the PR industry's most coveted awards including the Silver Anvil Award of Excellence.