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Miller Lite Launches Landmark Hispanic Marketing Campaign
LOS ANGELES, CA —- (The Hispanic PR Monitor)-- April, 2006--Miller Lite unveiled one of the most wide-ranging Hispanic marketing initiatives in company history. The new campaign, “Pasión 10,” honors international soccer stars who wore the number “10,” long a mark of excellence and balance on the field of play.
Miller Lite Pasión 10, a multi-platform marketing campaign, features some of the greatest 10s in soccer history: Roberto Baggio (Italy), Cuauhtémoc Blanco (México), Teofilo “Nene” Cubillas (Peru), Luis García (México), Mario Kempes (Argentina), Tab Ramos (U.S.) and Carlos “El Pibe” Valderrama (Colombia).
The exclusive launch of the campaign and the premiere of new advertising was held at the Los Angeles Memorial Coliseum with in-person attendance from soccer greats García, Kempes, Ramos and Valderrama, along with Mexican television analyst and former director of CD Chivas Guadalajara, Jesús “El Profesor” Bracamontes.