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Burger King(R) Sizzles with High Voltage Reggaeton Campaign
MIAMI, FL —-(The Hispanic PR Monitor)--April, 2006--Reggaeton has been climbing the charts with its catchy fusion of reggae, hip hop, salsa and merengue. Now, the king of burgers is serving up what’s sizzling on the airwaves -- reggaeton – as part of a new consumer promotion.
The BURGER KING(R) My Music, My Style promotion launches at the 2006 Billboard Latin Music Conference and Awards in Miami. As a major conference supporter, Burger King Corporation is co-sponsoring a Rhythm, Rap and Reggaeton panel and the pre-award show Billboard Bash. Prior to the South Florida event, Burger King Corporation conducted a multi-city sweepstakes to send consumers to the Billboard Latin Music Conference and Awards show and VIP parties.
Following the Billboard Latin Music Conference and Awards, Burger King Corporation is introducing a promotional tour with private VIP parties and performances with reggaeton hit performer, Voltio. The My Music, My Style tour will stop in Miami, New York, Chicago, Houston and Los Angeles. Also part of the tour, Voltio will make appearances in select restaurants for meet-and-greets with fans.
“Kids today always want to be informed of ‘what’s hot and hip’ in today’s urban culture. They look for excitement and adventure around every corner,” said Voltio. “Whether it’s a Spicy Chicken Sandwich at BK(R), or high voltage music, it’s got to be unique and express who we are. Youth want things their way, and I try to give them what they want to hear, without compromising what I want to say.”
Additionally, Burger King Corporation is making a donation of $10,000 to performing arts education programs in a few of the cities on the promotional tour. The announcement was made at the Billboard Bash. The recipients of the donation are schools that serve urban youth and offer aspiring performing artists with the necessary tools for them to succeed in their chosen professions, and in life.
“Education is the key to the American Dream and we work hard to put that key into the hands of young people,” said Sope Aluko, Burger King Corporation’s manager for multicultural marketing. “In order to provide as many opportunities as possible, Burger King Corporation collaborates with a variety of partners in education outreach and has established an education foundation to further this goal.”
As the summer months heat up nearly 60,000 fans will receive random prizes as the My Music, My Style teams take to the streets to track down consumers at BURGER KING(R) restaurants, university and college campuses, and night clubs.