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A Sleeping Giant No More... Reaching out to the Hispanic community
“I’ve never seen Hispanics here as united as they are today…” Cuban-American journalist and television show host Cristina Saralegui.
“…across the country, in cities large and small, immigrant and Latino organizations and Catholic and evangelical churches have not only mobilized some 2 million people, they've also educated them, raised their awareness and empowered them to get involved. Now that's powerful.” Macarena Hernandez, The Dallas Morning News
Washington, D.C. -- (The Hispanic PR Monitor)-- April, 2006-- Hundreds of thousands of Hispanics took to the streets all across the nation in the past weeks, surprising even the most skeptical politicians, marketers and pollsters. With the growth of their economic power, political influence, and organizing capabilities, the Hispanic community is no longer a sleeping giant. Edelman invites you to join us for a discussion about the community that is helping transform our nation’s political, social, economic and cultural configuration.
WHEN: Friday, April 28th
8:00 a.m. Breakfast
8:30- 9:30 a.m. Panel Discussion
WHERE: Edelman
1875 Eye Street, NW, Suite 900
Washington, DC 20006
PANELISTS:
Ø Moderator: Fabiola Rodríguez-Ciampoli, Vice President of Hispanic Outreach at Edelman.
Ø Maria Luisa Azpiazu, Agencia EFE, Vice President
Ø Debbie Durham, Univisión Network, Washington, D.C., Bureau
Ø Alma Morales Riojas, Chairwoman, Board of Directors, Hispanic Association on Corporate Responsibility.
Ø Lori Montenegro, Telemundo Washington, D.C. Correspondent,
Ø Carlos Orta, President and CEO, Hispanic Association on Corporate Responsibility
Ø Fernando Pizarro, Univision Affiliates, Washington, D.C. Bureau
We will discuss how to establish relations with the Hispanic community through:
Understanding the growing power of the Hispanic media.
Learning from successful media and community leaders how to reach out to Hispanics.
Analyzing the long-term implications of a more powerful and organized Hispanic population.
TO REGISTER, please RSVP to Katie Hall at (202) 312-1086 or katie.hall@edelman.com.