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Best Practices in Hispanic Sports Marketing is Topic of National Hispanic Market University Audio Conference March 23
MIAMI, (The Hispanic PR Monitor) March 2, 2006 – Hispanic Market Pro (HMP) is hosting a national audio conference Thursday, March 23 at 2:00 p.m. ET through its Hispanic Market University (HMU) on what advertisers and public relations practitioners need to know to maximize their Hispanic sports marketing initiatives.
The 1 hour and 30 minute audio conference, “GOOOOOLLLLLL! Hispanic Marketers Discuss Best Practices, Strategies and Tactics to Score Big in the Hispanic Sports Market,” is part of HMU’s series of professional development audio conferences for Hispanic communicators. Some of the practical topics that will be covered include:
- What are the distinct advantages of Hispanic sports marketing over other types of Hispanic marketing?
- What are the top trends in Hispanic sports marketing for 2006?
- What lessons have past World Cups taught marketers about what they can do to maximize their involvement with the World Cup?
- What Hispanic sports marketing clichés need to be avoided?
- What specific new tactics and techniques are being used to measure the success of Hispanic sports marketing initiatives today?
- How can sports marketing be used to reach Latinas and what brands are getting this type of sports marketing right?
- How are Hispanic sports marketers using the Internet to reach different Latino demographics?
- Who are the nation’s best Hispanic sports marketers and what are they doing right that others can learn from?
The audio conference will feature Lino Garcia of ESPN en Español; Tony Hernandez of the Latino Broadcasting Company; Tom Maney of Fox Sports and Ralph Paniagua, president of R.Paniagua, Inc. Manny Ruiz, managing partner of Hispanic Market Pro and president of Hispanic PR Wire will moderate the audio conference.
Access rates per teleconference call-in site range from $215 for marketing professionals to $55 for students and educators. HPRA and PRSA members have a special rate of $165 per call-in site. To register for this teleseminar visit http://www.hispanicmarketpro.com/register/index.php?file=4.
About Hispanic Market Pro
Co-headquartered in Miami and New York, Hispanic Market Pro (www.HispanicMarketPro.com) provides Hispanic marketing executives with first-rate professional development audio conferences that are insightful, practical and economical. A joint venture of Hispanic PR Wire and Bryan Communications (HispanicAd.com / AdNotas.com), HMP presents marketing-related trainings every other Thursday on a wide variety of career-building topics that appeal to executives across every advertising and PR discipline ranging from media buying to media relations. Hispanic Market Pro is a sister company of AdNotas.com, Hispanic Digital Network, LatinClips and ConTexto Latino.
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