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Expo Comida Latina and Nightclub & Bar Beverage and Food Fiesta Latina Announce Rudy Beserra as Keynote Speaker
PORTLAND, ME--(The Hispanic PR Monitor)--February, 2006-- Expo Comida Latina and Nightclub & Bar Beverage and Food Fiesta Latina jointly announce the participation of Rudy M. Beserra, vice president of Latin Affairs for The Coca Cola Company, as keynote speaker of the expos that will be held on Monday, April 24 at 10:00 a.m. at George R. Brown Convention Center in the city of Houston, Texas.
“I am thrilled to participate in such a vital event that reaches out to Latino business owners,” said Rudy. “I look forward to providing our community with the support to help businesses grow and also to provide insight on opportunities that Latino businesses can reach out to.”
Rudy Beserra is vice president of Latin Affairs for The Coca-Cola Company. Beserra has made his career as an advocate and voice for the Latino community. Since 1989, he has strengthened Coca Cola's bridge with hundreds of Latino organizations and small businesses in the United States.
“Rudy Beserra is not only a pioneer in business tactics through his work at Coca-Cola but a leader in the Latino community nationwide,” explains Brian Randall, vice president of Cultural Food Group at Diversified Business Communications. “It is our pleasure to welcome him and provide our participants with industry insights that only Rudy can provide.”
Expo Comida Latina Texas will be uniquely showcased with Nightclub & Bar Beverage and Food Fiesta Latina and sponsored by the Houston Hispanic Chamber of Commerce. The co-location of the two events will feature more than 300 leading suppliers of Hispanic food and beverage to create a one-stop shopping experience for industry professional seeking the latest in Hispanic food and beverages. Exhibiting companies will converge from nearly 30 countries and attendance at the event is expected to reach 3,000 retail and foodservice business professionals.
Since its inception, Expo Comida Latina has established itself as the leading business event for the Hispanic food and beverage industry. Buyers are able to conduct business with hundreds of exhibitors from more than a dozen countries and leave the shows with new products, new contacts and new information.
“We are excited about bringing a new flavor to our expo here in Houston, Texas,” said Randall. “Expo Comida Latina Houston will focus on all aspects of business such as connecting with prominent food and beverage companies as well as providing visitors with leading edge information that can offer a true competitive advantage.”
A few of the activities involved in this year’s event will consist of a series of educational conference sessions that will feature key industry insights and business development ideas to help streamline costs, introduce new menu items and grow businesses.
Chef LaLa (Laura Diaz-Brown) will spearhead the culinary show throughout the 2-day events. Chef LaLa is an awarding winning chef, humanitarian and Hispanic spokesperson for the 5-A-Day program, American Diabetes Association and many other organizations. Chef LaLa is a frequent guest on many nationally televised shows and the author of Latin Lover Lite, the first-ever authentic guide to cooking healthy Latin favorites.
Registration is limited solely to food or food service industry professionals. It is not open to the general public.
Registration fees include the following tiers:
ECL TX Passport : Pre-registration = $175, Onsite registration = $250 (includes admission to both Expo Comida Latina and Fiesta Latina exhibits and all Expo Comida Latina conference sessions)
Combination Passport : Pre-registration = $300, Onsite registration = $400(includes admission to both Expo Comida Latina and Fiesta Latina exhibits and all conference sessions)
Exhibits only: Pre-registration = $30, Onsite registration = $60 (includes admission to both Expo Comida Latina and Fiesta Latina exhibits)
Working journalists are invited to attend the trade show and conference at no charge. To register, please visit http://www.expo-comida-latina.com and click on Press Room.
For more information about Expo Comida Latina Houston, please contact Lucila Garcia at
323-646-2150 or lucila@ventanalife.com
About Expo Comida Latina
Expo Comida Latina was launched in Los Angeles in 2002 as the first-ever business event for the Hispanic food and beverage market. Expo Comida Latina is now firmly established as a leading resource for the Hispanic food and beverage industry, where foodservice and retail buyers can explore new authentic Latin products from suppliers throughout the Americas. For more news and information on Expo Comida Latina and its events in Los Angeles, New York or Texas visit: http://www.expo-comida-latina.com
About Nightclub & Bar Beverage and Food Fiesta Latina
This show combines the elements of a traditional Nightclub & Bar show and offers an in-depth study focused on the Latino/Hispanic market. It’s a marketplace of ideas and opportunities where professionals in all segments of the hospitality industry can learn and network as the nation responds to this rapidly expanding market. This event provides a complete line-up of educational sessions that are targeted to boost profitability, along with an exhibit hall packed with new products and services and a host of networking events that create endless opportunities for buyers and sellers to meet. http://www.nightclub.com