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NAHP Names Oliver as New CEO
WASHINGTON, DC--(The Hispanic PR Monitor)--January, 2006--The National Association of Hispanic Publications, Inc. [NAHP] is starting 2006 with Thomas Oliver as its new Executive Director & CEO. NAHP Board President Lupita Colmenero made the announcement following Board action in Dallas this December.
Mr. Oliver has been Executive Director & CEO of the NAHP’s Foundation for over four years. During that period of time, Oliver has served as Interim Executive Director and Senior Development Advisor to the NAHP on different occasions. “Over the past four years, the NAHP Foundation has grown from $100,000 annual revenue to over $900,000 in 2005,” said Eddie Escobedo, Foundation Board Chairman. “The NAHP means business and Tom’s appointment reflects his good business practices and development strength,” said Lupita Colmenero. She went on to say that the NAHP intends to lead strong advertising advocacy and growth over the next few years and “we are assembling the right team to make that happen for all Hispanic print media serving the Hispanic community in every corner of the country. The NAHP is the standard bearer of excellence in Hispanic publishing.”
This winter the NAHP repositioned itself to guide a fast growing and rapidly changing Hispanic media industry. Over the past 20 years, many family publications have grown into significant corporate enterprises with sophisticated financing, expansion plans and complex business alliances. With the new inclusion of these larger corporate print media businesses as members of NAHP, the organization will be the leading advocating to the Federal government and major corporations for larger Hispanic advertising budgets to effectively reach Hispanic consumers, as well as securing NAHP inclusion in small business and disadvantaged minority set aside programs. Recent research indicates that less than 6% of the largest 1,000 corporations have Hispanic specific advertising and communications strategies. Market pressure for real advertising budget growth to effectively reach Hispanic consumers is anticipated to be an enormous growth area in the coming decade.
“Growing real benefits to NAHP member publications and their communities by helping make research, information, news, publisher networking, peer to peer collaboration, staff training and advertising resources more available are the key challenges we have in hand. In addition, the NAHP will now hold large corporate entrants into Hispanic media accountable for outreach into the Hispanic community. We have a great array of member publications, amazing kinds of Hispanic talent, and a loyal cadre of committed publishers and their friends as the core dynamics to grow Hispanic print media and the communities they serve through the NAHP,” said Tom Oliver.
Among those trade association and educational foundation programs this year, the NAHP will undertake the 21st Annual Convention in Las Vegas from March 29 to April 2; its 4th Annual Media Summit in Washington, DC on May 17 & 18; a national Hispanic Advertising Summit in Chicago on August 24 & 25; growth of its small and minority owned business development program; a nationwide educational outreach effort distributing information on accessing and financing a higher education in partnership with the White House initiative on Hispanic Family Learning, the Department of Education, scores of Hispanic publications and corporations; Ford funded internship training in the first cooperative program with the National Association of Hispanic Journalists in over 20 years; a major membership drive in partnership with Continental Airlines; a revamped advertising sales campaign with American Multicultural Marketing and Ethnic Print Media Group as the official NAHP media placement agencies for newspapers; recruitment to secure specialized agency representation for member magazines and annuals and the FSI market segment; expansion of national advertising sales operations; refinement of its Hispanic Press news service; christening of the Jose Marti Publishing Excellence Awards; recognition of women publishing and journalism excellence through the Ana Maria Arias Awards; and special arrangements to mark the 460th Anniversary of Hispanic publishing in North America during Hispanic Media Week by Act of the U.S. Congress.
The NAHP trade association and educational foundation are the nation’s largest and oldest Hispanic print media non-profits advocating for excellence in Hispanic publishing throughout the United States. Over 350 Hispanic publications benefit from NAHP programs and circulate over 20,000,000 copies reaching over half the Hispanic households on a weekly basis.