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Texas Marketing and Advertising Firm Opens Hispanic Division
AUSTIN -- (The Hispanic PR Monitor)-- February, 2005--Catering to owner-operated companies across the United States, Juan Guillermo Tornoé heads the Hispanic Division of the marketing and consulting firm Wizard of Ads, Inc. as well as Hispanic Trending, a Blog that focuses on Hispanic Marketing and Advertising.
Hispanic Trending’s goal is to enrich Non-Hispanic’s understanding of the Latino community as well as assist them in better reaching the largest minority in the Country with a message that will resonate with them. It features news and commentaries on trends related to marketing, advertising, business, culture, language, immigration, etc.
Juan Guillermo currently shares his knowledge through the Spanish Language seminar, “Publicidad: Qué Funciona, Qué No Funciona, y Porqué” (Advertising: What Works, What Doesn’t and Why), which contains valuable information that provides the business owner, company executive, student, or advertising professional a clear understanding of the following themes:
• Why people do the things they do (an overview in brain function)
• Intellect vs. Emotion (Transactional vs. Relational customers)
• The power of words
• What is “Branding”, really?
• The Most Common Mistakes in Advertising
• The Advertising Performance Equation
• The Three Worlds of Business
• The Advertising Budget
• Media Buying