Hispanic PR Industry News
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Top Hispanic PR News
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| The NBA Teams up With Body by Milk to Challenge Teenagers to 'Get Fit by Finals' |
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PHOENIX, Ariz., Feb. 12 /PRNewswire-HISPANIC PR WIRE/ -- Hispanic WNBA All-Star Diana Taurasi and NBA All-Star Chris Paul are teaming up to help get teenagers into the fitness game through a new national campaign called Get Fit by Finals. The program, which launched today at an event at NBA A....
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| Mi Apogeo.com Breaks Ground With New Online Community and Collaborative Content Site for Bicultural Latinos |
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NEW YORK, Sept. 30 /PRNewswire-HISPANIC PR WIRE/ -- Filling a void in the marketplace for online media options targeting U.S.-raised, second- and third-generation U.S. Latinos, Mi Apogeo, Inc. is pioneering a new consumer experience for U.S. Latinos with the launch of MiApogeo.com -- an En....
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| Youth and Adults Throughout Illinois Urge Governor Blagojevich and Congress: Invest Our Tax Dollars Wisely |
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CHICAGO, April 15 /PRNewswire/ -- As taxpayers scramble to file on time, hundreds of people across the state ask the Illinois Governor and Congressional delegation to make wiser investments in sexual health education. Nearly $8 million pours into Illinois annually from federal tax sources supporti....
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| Two Magazines Name SCE as Top U.S. Company for Hispanics |
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Rosemead, CA--(HISPANIC PR WIRE - BUSINESS WIRE)--October 5, 2007--Two national Latino magazines have ranked Southern California Edison (SCE), an Edison International company, among the best companies in the United States in workplace diversity and for Latinas.
Hispanic Business magazine....
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| La Comunidad Unveils First Brand Campaign for Cyloop.com |
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Miami, FL--(HISPANIC PR WIRE)--September 18, 2007--la comunidad, a Miami-based global independent advertising agency, has launched its first brand campaign for Hoodiny Entertainment Group’s Cyloop.com (formerly known as elHood.com), a digital entertainment destination focused on music and social n....
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| National Gypsum Lands Innovative Hispanic Marketing Partnership…with a Red Grasshopper? |
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Charlotte, NC--(HISPANIC PR WIRE)--September 18, 2007--National Gypsum, one of the world’s leading producers of gypsum wallboard and related products, has just sealed an innovative three-year marketing partnership and it all hinges on…a red grasshopper.
Say what? Hispanic tel....
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| Market Intelligence Summit to Reveal Consumer Diversity and Growth |
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Miami, FL--(HISPANIC PR WIRE)--September 21, 2007--America is undergoing a tremendous cultural shift as Hispanics, Asians, and African Americans are forming an increasingly important part of our nation—with over 80 percent of the nation’s growth and nearly 100 million people. The marketing opportu....
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| Old and New Media in the Multicultural Marketing Equation 2007 |
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Tallahassee, FL--(HISPANIC PR WIRE)--September 18, 2007--The Florida State University Center for Hispanic Marketing Communication released today the first study of its 2007 series of reports on the Multicultural Marketing Equation. These studies conducted by Florida State University and DMS Resear....
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| Nestlé JUICY JUICE Launches National Campaign to Promote Healthy Habits, Active Lifestyle among Hispanic Families |
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Glendale, CA--(HISPANIC PR WIRE)--September 20, 2007--NESTLÉ JUICY JUICE today announced the launch of Talleres JUICY JUICE, a national campaign designed to promote good nutrition and physical activity among Hispanic children and their families. As part of the program, Nestlé is partnering with lo....
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| La Matadora Selects Steel Advertising & Interactive as Agency of Record |
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Austin, TX--(HISPANIC PR WIRE - BUSINESS WIRE)--May 21, 2007--Steel Advertising & Interactive announced today that it has added a new client to its ever expanding clientele base -- La Matadora Cosmetics. Steel will work with La Matadora Cosmetics to develop a solid strategic marketing initiative a....
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| PRSA, Hispanic PR Wire and BPRS Co-host Professional Development Session on Best Practices in Developing Goal-Driven Campaigns that Successfully Reach U.S. Hispanics, African Americans and Asians |
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Miami, FL--(HISPANIC PR WIRE)--May 21, 2007--The National Chapter of the Public Relations Society of America (NCC), Hispanic PR Wire (HPRW) and BPRS-DC are hosting a professional development session on Thursday, June 7 that will take an unflinching look at best practices in multicultural public re....
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| New McDonald’s(R) Marketing Campaign Features Southwest Region VP Ofelia Melendrez |
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Oak Brook, IL--(HISPANIC PR WIRE)--May 21, 2007--Today, McDonald’s introduces a new national advertising campaign featuring Ofelia Melendrez, Vice President of the Greater Southwest Region who began her McDonald’s career as an intern, which spotlights real life employees and celebrates career oppo....
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| Hispanic PR Wire and PRSA Co-Host Phoenix Seminar April 12 on Best Practices in Hispanic Media Relations and Measurement |
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Miami, FL--(The Hispanic PR Monitor)--Hispanic PR Wire and the Phoenix Chapter of the Public Relations Society of America (PRSA) are hosting an in-depth, professional development seminar in Phoenix on Thursday, April 12 titled "From Media Relations to Measurement: Maximizing Your Hispanic PR Initi....
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| PRSA and Hispanic Market Pro Present April 11 Teleseminar on Executing Effective Multicultural Marketing Campaigns |
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Miami, FL--(The Hispanic PR Monitor)--The Public Relations Society of America (PRSA) and Hispanic Market Pro (HMP) are hosting a national teleseminar Wednesday, April 11, titled “Executing Effective Multicultural Marketing Campaigns That Reach Hispanics, African-Americans and U.S. Asians.” The tel....
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| 2007 Hispanic Media Awards Honorees Announced |
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San Antonio, TX--(HISPANIC PR WIRE)--April 3, 2007--The Hispanic Media Awards in conjunction with Hispanic PR Wire announced today their top Spanish and Bi-lingual journalists list. The honorees are nominated and then selected by an independent panel of judges. They are recognized for their influe....
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| Coors Brewing Company Announces Multicultural Marketing Plans |
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Golden, CO--(The Hispanic PR Monitor)–- The African American and U.S. Hispanic populations are growing at a faster rate than the general market, making multicultural consumers increasingly important for most packaged products companies. Coors Brewing Company is rolling out its 2007 multicultural m....
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| Billboard to Hold Exclusive Q&A with Colombian Rock Superstar JUANES at the Billboard Latin Music Conference in Miami Presented By Heineken |
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New York, NY--(HISPANIC PR WIRE)--March 8, 2007--Billboard, the world’s most trusted source of music, video and digital entertainment news, charts, reviews and analysis, announced today that twelve-time Latin Grammy winner Juanes will take part in an exclusive Q&A session at the Billboard Latin Mu....
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| New Conference Dealing With Hispanic Advertising and Radio Issues to Be Held In San Antonio |
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West Palm Beach, FL--(HISPANIC PR WIRE)--March 16, 2007--Radio Ink, a leading radio industry trade publication, has announced the launch of its first Hispanic Radio Conference, to be held May 22-23 at the Sheraton Gunter Hotel in San Antonio. Conference sessions will help broadcasters and advertis....
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| Hispanic PR Wire, PRSA Puget Sound, and LatinClips Co-Host Seattle Seminar April 11 on Best Practices in Hispanic Media Relations and Measurement |
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Miami, FL--(HISPANIC PR WIRE)--March 19, 2007--Hispanic PR Wire, the Puget Sound Chapter of the Public Relations Society of America (PRSA), and LatinClips are hosting an in-depth, professional development seminar in Seattle on Wednesday, April 11 titled "From Media Relations to Measurement: Maximi....
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| PRSA and Hispanic Market Pro Present April 11 Teleseminar on Executing Effective Multicultural Marketing Campaigns |
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Miami, FL--(HISPANIC PR WIRE)--March 21, 2007--The Public Relations Society of America (PRSA) and Hispanic Market Pro (HMP) are hosting a national teleseminar Wednesday, April 11, titled “Executing Effective Multicultural Marketing Campaigns That Reach Hispanics, African-Americans and U.S. Asians.....
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| ImpreMedia Agrees to Acquire Hoy New York from Tribune Company |
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New York, NY--(HISPANIC PR WIRE)--February 12, 2007--ImpreMedia, LLC, the nation’s leading Spanish-language newspaper and online news publisher, announced today it has agreed to acquire Tribune Company’s New York publication, Hoy, and its related weekend publication in New York, Fin de Semana. The....
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| Holistic Brand Messaging Reaches the Hispanic Market with the Birth of ADN Communications |
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Coral Gables, FL--(HISPANIC PR WIRE)--February 13, 2007--ADN, Spanish for DNA, launches with a clear mandate: to respond to Hispanic advertisers’ need for delivery of a unified brand message across multiple communication platforms combined with an increased level of accountability.
ADN w....
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| Hispanic Immigration Leaders to Anchor National PRSA and Hispanic Market Pro Teleseminar February 14 on the Impact and Implications of Immigration Reform for Marketing Communicators |
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Miami, FL--(HISPANIC PR WIRE)--January 24, 2007--Hispanic Market Pro (HMP) and the Public Relations Society of America (PRSA) are hosting an unprecedented national teleseminar Wednesday, February 14 titled “The Impact and Implications of Immigration Reform.” The teleseminar, which will take place ....
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| REVShare names Greg Richardson as Director, Latino Business Development; Hispanic Marketing Expert Joins America’s Largest CPA Television Advertising Network |
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Temecula, CA--(HISPANIC PR WIRE)--January 31, 2007-- Greg Richardson has joined REVShare, television’s largest Cost per Action (CPA) advertising network, as Director of Latino Business Development. He will become the newest member of REVShare’s National Ad Sales Team specializing in outreach to La....
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| Judging and awards are being presented by On the Edge Promotions in partnership with Hispanic PR Wire |
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San Antonio, TX--(HISPANIC PR WIRE)--January 15, 2007--The Hispanic Media Awards recognizing the nation’s most influential Spanish-language journalists is seeking nominations for its annual awards dinner on May 24th, 2007 in San Antonio, Texas. The awards are being presented by On the Edge Promoti....
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| Hispanic Marketers Gain Powerful Web Consumer Marketing Tool with New Search Engine-Optimized ‘Interactivo Release’ from Hispanic PR Wire |
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MIAMI, FL (January 8, 2007) – Hispanic marketers today gained a powerful new Web consumer marketing tool with the launch of the search engine-optimized, “Interactivo Release” from Hispanic PR Wire (HPRW). The feature-rich Interactivo Release allows HPRW clients to digitally showcase their press r....
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| Hispanic PR Wire, PRSA Miami and HispanicAd.com Co-Host Miami Breakfast January 25 on Best Practices in Hispanic Media Relations and Measurement |
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ADVISORY for Thursday, January 25th Hispanic PR Wire, the Miami chapter of the Public Relations Society of America (PRSA) and HispanicAd.com are hosting an in-depth, professional development breakfast presentation in Miami January 25 titled "From Media Relat....
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| Goldman Sachs Urban Investment Group Announces an Agreement with David J. Perez of Latin Force, LLC |
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New York, NY--(HISPANIC PR WIRE - BUSINESS WIRE)--December 13, 2006--Goldman Sachs Urban Investment Group (UIG) today announced that it has entered into an agreement with David J. Perez of Latin Force, LLC. Through this agreement, Perez and UIG will work together to identify and assess potential a....
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| Verizon Redesigns Unique Bilingual Web Site, Adding Content to Celebrate the Hispanic Community |
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New York, NY--(HISPANIC PR WIRE)--December 21, 2006--True to its commitment to deliver to customers unique and engaging broadband and entertainment functions, Verizon today unveiled a redesign of its bilingual Web site, http://www.atodoloqueda.com, to recognize Hispanic achievements and enable U.S....
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| Court TV(R) Says Bienvenido to Hispanic Community Via Ground-Breaking Marketing Campaign |
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New York, NY--(HISPANIC PR WIRE)--December 11, 2006--Court TV, in concert with Turner’s Multicultural Market Development division, has created a ground-breaking multi-cultural marketing campaign designed to entice Spanish-speaking viewers to sample the network’s programming, it was announced by Ma....
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| Fox Pan American Sports Teams With MSN to Create Market-Leading Spanish-Language Sports Destinations for the U.S. and Latin America |
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Los Angeles, CA--(HISPANIC PR WIRE - BUSINESS WIRE)--December 12, 2006--Fox Pan American Sports (FPAS), operator of leading Spanish-language sports cable networks Fox Sports en Español in the United States and Fox Sports Latin America in the Spanish-speaking Americas, has teamed up with MSN to cre....
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| AOL Latino Launches New Portal Featuring Comprehensive Spanish Language Features |
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New York, NY--(HISPANIC PR WIRE - BUSINESS WIRE)--December 4, 2006--As part of AOL's ongoing commitment to provide value to the U.S. Hispanic marketplace, beginning today, the company will bring its Spanish language service, AOL Latino to the open Web at http://www.aollatino.com/. Featuring antivi....
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| Univision Among Top 5 Networks For Fourth Consecutive Sweep Period |
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Miami, FL--(HISPANIC PR WIRE)--November 30, 2006--(NYSE: UVN) – For the fourth consecutive sweep period, Univision finished as the 5th broadcast network in primetime among Adults 18-49 -- that’s for all adults, not just Hispanics -- beating every other broadcast and cable network to get there.
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| La Agencia de Orci Wins Three Coveted Public Relations Society of America PRism Awards in Los Angeles |
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Los Angeles, CA--(HISPANIC PR WIRE)--November 20, 2006--La Agencia de Orcí won three prestigious PRism awards from the Public Relations Society of America, Los Angeles Chapter, for outstanding work in the public relations field at its annual awards dinner in Hollywood, Calif.
“From worki....
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| Jorge Plasencia Launches República, a Full-Service Branding, Advertising and Communications Company |
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Miami, FL--(HISPANIC PR WIRE)--November 15, 2006--Seasoned media and marketing executive Jorge Plasencia has announced his departure from Univision Radio to open República, a full-service branding, advertising and communications company. He becomes its Chairman and CEO. Plasencia’s partner in Repú....
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| The San Jose Network Welcomes Creative Powerhouse |
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Chicago, IL--(HISPANIC PR WIRE)--November 16, 2006--The San Jose Network Ltd. (SJN), the largest marketing communications group exclusively serving the Americas, has announced the addition of Miami-based agency Firefly. This marks the latest addition to a network that already consists of 25 affili....
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| U.S. Asian Wire, Inc. Announces Launch Date Domestic Wire Service Dedicated to Diversifying Public Relations Efforts, Providing Asian-American Media with Source Material |
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Salt Lake City, UT--(HISPANIC PR WIRE)--November 13, 2006--U.S. Asian Wire, Inc., a newswire dedicated to disseminating news to Asian media outlets and organizations, announces launch at the annual Public Relations Society of America International conference in Salt Lake City, UT. The official lau....
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| Hispanic PR Wire, LatinClips, Business Wire and HispanicAd.com to Co-Host San Francisco Breakfast October 19th on Best Practices in Hispanic Media Relations and Measurement |
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San Francisco, CA--(HISPANIC PR WIRE)--October 6, 2006--Hispanic PR Wire, Business Wire, Hispanicad.com and LatinClips are jointly hosting an in-depth breakfast presentation featuring Hispanic PR Wire CEO Manny Ruiz October 19, 2006 in San Francisco, CA titled "From Media Relations to Measurement:....
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| New Website PuntoSaludUSA.com to Report on Healthcare and Pharmaceutical Industry Hispanic Marketing Efforts |
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Belleville, NJ--(HISPANIC PR WIRE)--September 27, 2006--Up until now, marketers and advertising professionals who have been interested in acquiring information on Hispanic specific healthcare and pharmaceutical news had no point of contact for accessing the information of interest through one sing....
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| Association of Puerto Rican Public Relations Professionals Holds Its XVIII Annual Conference 'Metamorphosis: Impact and Perspectives' |
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SAN JUAN, PR--(The Hispanic PR Monitor)-- On October 6 and 7, at the Embassy Suites Dorado del Mar Beach and Golf Resort, in Dorado, the Association of Puerto Rican Public Relations Professionals (ARPPR) will hold its XVIII conference under the banner 'Metamorphosis: Impact and Perspectives'.
....
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| Latino Brand Leaders Address 13th Annual Ethnic and Multicultural Marketing Omnibus in Atlanta on September 28-29 at the Omni CNN Center |
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New York, NY--(The Hispanic PR Monitor)--August 14, 2006--Strategic Research Institute’s signature series of multicultural marketing conferences goes to Atlanta this year, pointing to the robust growth of emerging market segments in Georgia and other fast-growing areas. Selig Center’s director of ....
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| GenerH Announces Unique Multi-Cultural Agency Creates Cross Cultural Brand Fluency; Redefines the multicultural target: The Hyphen Generation(TM) |
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Los Angeles, CA--(The Hispanic PR Monitor)--August 14, 2006--Alex Sobol and Marcelino Miyares, pioneers in the field of multicultural marketing, joined forces to launch GenerH(TM), the next generation of multicultural agencies. GenerH will focus on helping marketers redefine and reach multicultura....
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| Ketchum and Mendoza Group Selected by the United States Hispanic Chamber of Commerce as Public Relations and Marketing Agencies of Record for its Upcoming 27th Annual National Convention & Business Expo in Philadelphia, PA., September 20 – 23, 2006 |
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Washington, DC--(The Hispanic PR Monitor)--August 15, 2006--The United States Hispanic Chamber of Commerce (USHCC), the nation’s largest and most influential advocate for the nation’s two million Hispanic-owned businesses has selected Ketchum and Mendoza Group to provide public relations and marke....
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| General Mills Unveils African-American and Hispanic Marketing Initiatives |
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Minneapolis, MN--(The Hispanic PR Monitor)--August 7, 2006--General Mills today announced the launch of two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.
"As demographics continue to shift, it's important that o....
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| DMA Announces Second Annual Directo Day West Conference |
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New York, NY--(The Hispanic PR Monitor)--July 31, 2006--Following the success of last year’s inaugural event, the Direct Marketing Association (DMA) today announced that Carl J. Kravetz, a twenty-year veterano of Hispanic marketing in the US, will give the keynote address at the second annual DMA ....
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| Miller Brewing Company Strengthens Hispanic Marketing Organization with New Appointments |
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Milwaukee, WI--(The Hispanic PR Monitor)--August 3, 2006--Miller Brewing Company today announced that Miller marketer and 15-year beer industry veteran Dave Dixon has been promoted to senior director of Hispanic marketing. In his new role, Dixon will lead the Hispanic marketing group and report di....
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| Greater Fort Worth PRSA Chapter's August Focus |
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Fort Worth, TX,--(The Hispanic PR Monitor) Aug. 3,2006 -- Dora Tovar will discuss best practices and pitfalls to avoid when developing public relations campaigns for Hispanic audiences at the Aug. 9 meeting of the Greater Fort Worth PRSA Chapter. She will outline well-developed campaigns that are ....
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| Miller Brewing Company Selects Agencies for Hispanic Marketing Work |
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Milwaukee, WI--(The Hispanic PR Monitor)--July 7, 2006--Miller Brewing Company today announced the selection of three new agencies to work on Hispanic creative and promotional marketing initiatives, reaffirming the company’s commitment and investment in the Hispanic market. The agencies, Miami-bas....
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| Leaders to Converge at Marketing IQ’s 11th U.S. Hispanic Marketing 2006 Conference in San Diego, California |
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New York, NY--(The Hispanic PR Monitor)--July 10, 2006--IQPC’s 11th U.S. Hispanic Marketing conference will feature two days of main conference sessions led by industry experts providing marketers with advanced solution oriented presentations, new case studies and panel discussions. Participants a....
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| Bill Gato to Highlight Important Strategies of Print Industry at NAHP 2006 Chicago Ad Summit |
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Washington, DC--(The Hispanic PR Monitor)--July 12, 2006--The National Association of Hispanic Publications, Inc. (NAHP, Inc) is gearing up for its 2006 Ad Summit in Chicago from August 24 -25 at the Allegro Hotel with knowledgeable entrepreneurs of the print industry who will participate in panel....
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| Hispanic PR Wire, Business Wire and HispanicAd.com Co-Host Houston Breakfast August 1 on Best Practices in Hispanic Media Relations and Measurement |
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Houston, TX--(The Hispanic PR Monitor)--July 18, 2006--Business Wire, Hispanic PR Wire and Hispanicad.com are hosting an in-depth breakfast presentation featuring Hispanic PR Wire CEO Manny Ruiz August 1 in Houston titled "From Media Relations to Measurement: Maximizing Your Hispanic PR Initiative....
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| Lucas Oil Seeks to Knock Out the Competition with Julio Cesar Chavez Jr. |
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Corona, CA--(The Hispanic PR Monitor)--July 10, 2006--Lucas Oil Products Inc., an industry leader and manufacturer of lubricants and additives, has signed an agreement for 6 televised fights with undefeated boxing sensation Julio Cesar Chavez, Jr.
Chavez Jr., son of legendary fighter Jul....
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| Cruickshank to Highlight English and Spanish Publication Partnership to Penetrate Chicago market |
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Washington, DC--(The Hispanic PR Monitor)--July 5, 2006--Publisher of the Chicago Sun-Times John D. Cruickshank will be -joining key speakers in his presentation of up-and-coming strategies in Hispanic print media at NAHP’s 2006 Ad Summit in Chicago. After partnering his publication with one of Ch....
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| Miller Brewing Company Selects Agencies for Hispanic Marketing Work |
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Milwaukee, WI--(The Hispanic PR Monitor)--July 7, 2006--Miller Brewing Company today announced the selection of three new agencies to work on Hispanic creative and promotional marketing initiatives, reaffirming the company’s commitment and investment in the Hispanic market. The agencies, Miami-bas....
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| Leaders to Converge at Marketing IQ’s 11th U.S. Hispanic Marketing 2006 Conference in San Diego, California |
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New York, NY--(The Hispanic PR Monitor)--July 10, 2006--IQPC’s 11th U.S. Hispanic Marketing conference will feature two days of main conference sessions led by industry experts providing marketers with advanced solution oriented presentations, new case studies and panel discussions. Participants a....
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| This Week in Miami, Magazine Publishers of America Will Host 2nd Annual Hispanic Magazine Summit |
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New York, NY--(The Hispanic PR Monitor)--June 26, 2006--Magazine Publishers of America (MPA) will host the Hispanic Magazine Summit at Miami’s Palms South Beach Hotel this Wednesday and Thursday, June 28 and 29.
“We are holding this conference for several reasons: We want to bring key pl....
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| Hispanic PR Wire, HispanicAd.com and Business Wire Co-Host Washington, DC Breakfast June 21 on Best Practices in Hispanic Media Relations and Measurement |
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Washington, DC--(The Hispanic PR Monitor)--June 2, 2006--Hispanic PR Wire, HispanicAd.com and Business Wire are jointly hosting an in-depth breakfast presentation featuring Hispanic PR Wire CEO Manny Ruiz June 21 in Washington, DC titled "From Media Relations to Measurement: Maximizing Your Hispan....
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| Edelman Announces Multicultural Practice Expansion and New Leadership |
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New York, NY--(The Hispanic PR Monitor)--June 5, 2006--Edelman, the world’s largest independent public relations firm, announced a significant expansion of its national multicultural practice with the addition of senior leadership, two new markets and a substantive increase in account activity.
<....
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| New Company is Catering to the Culture of the Million of Latinos in the U.S. |
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Nashville, TN--(The Hispanic PR Monitor)--May 31, 2006--Marcela Gómez, president of Hispanic Marketing Group (http://www.hispanicmarketing.net) and Maitane Zuloaga Tidwell, president of Inclusive Communications (http://www.inclusivecommunications.net), have joined innovative Nashville-based manufa....
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| TvPromo International Launches a Promotional Campaign for Crest Whitening Plus Scope Extreme Estimated to Reach Above 7.3 Million Consumers |
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Miami, FL--(The Hispanic PR Monitor)--May 31, 2006-- TvPromo International, a promotional agency with more than 17 years experience in the Hispanic market, launches an impactful and consumer relevant promotional execution for P&G’s toothpaste-Crest Whitening Plus Scope Extreme. The promotional cam....
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| After a Period of Impressive Growth at Hill Holliday Hispanic, José López-Varela Hands the Reigns to Manny Gonzalez |
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BOSTON -- (The Hispanic PR Monitor)-- May 16, 2006 -- After leading Hill Holliday Hispanic (abecé) for more than three years and through a period extraordinary growth, José López-Varela announced that he will step down from the practice group he helped create. Hill, Holliday named Manny Gonzalez ....
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| Burson-Marsteller Strengthens Hispanic Public Affairs Capabilities in Texas |
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Dallas, TX---(The Hispanic PR Monitor)--June, 2006--Burson-Marsteller, one of the leading public relations and public affairs agencies in the world, is strengthening its Hispanic with the addition of Sarah Lora. Ms. Lora was capabilities in Texas and the Southwest region originally in Burson-Mars....
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| Hispanic PR Wire, HispanicAd.com, Business Wire and LatinClips Co-Host New York Breakfast June 6 on Best Practices in Hispanic Media Relations and Measurement |
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New York, NY--(The Hispanic PR Monitor)--May, 2006--Hispanic PR Wire, HispanicAd.com, Business Wire and LatinClips are jointly hosting a professional development breakfast presentation in New York June 6 featuring Hispanic PR Wire CEO Manny Ruiz and LatinClips CEO Christine Clavijo-Kish titled "Fr....
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| YAHOO!, NBC Universal Television Group and Telemundo Create Leading Internet Property for U.S. Hispanic Market |
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Miami, Fl, Sunnyvale, CA and Burbank, CA--(The Hispanic PR Monitor)--May 10, 2006--Yahoo! Inc. (Nasdaq: YHOO), NBC Universal Television Group and Telemundo today jointly announced that they will combine their U.S. Hispanic Internet properties to form a co-branded Internet business to be called Yah....
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| TvPromo International launches a promotional campaign for Charmin Ultra |
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Miami, FL--(The Hispanic PR Monitor)--May, 2006--TvPromo International, a promotional agency with more than 17 years in the Hispanic market, launches a stunning and consumer relevant promotional execution for the toilet paper, Charmin, in Miami FL, focusing on the US Hispanic Passionate – Switcher....
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| HPRA, Hispanic PR Wire, HispanicAd.com and Business Wire Co-Host Los Angeles Breakfast May 16 on Best Practices in Hispanic Media Relations and Measurement |
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LOS ANGELES, CA -– (The Hispanic PR Monitor)-- May, 3, 2006-- The Hispanic Public Relations Association, Hispanic PR Wire and Business Wire are jointly hosting an in-depth breakfast presentation featuring Hispanic PR Wire CEO Manny Ruiz May 16 in Los Angeles titled "From Media Relations to Measure....
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| Miller Lite Launches Landmark Hispanic Marketing Campaign |
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LOS ANGELES, CA —- (The Hispanic PR Monitor)-- April, 2006--Miller Lite unveiled one of the most wide-ranging Hispanic marketing initiatives in company history. The new campaign, “Pasión 10,” honors international soccer stars who wore the number “10,” long a mark of excellence and balance on the f....
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| Burger King(R) Sizzles with High Voltage Reggaeton Campaign |
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MIAMI, FL —-(The Hispanic PR Monitor)--April, 2006--Reggaeton has been climbing the charts with its catchy fusion of reggae, hip hop, salsa and merengue. Now, the king of burgers is serving up what’s sizzling on the airwaves -- reggaeton – as part of a new consumer promotion.
The BURGER ....
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| In the Hub of Hispanic PR |
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The Hispanic market, the companies that serve it, and the PR agencies that help those companies, all add up to a huge, and sometimes daunting, market.
PRWeek's Julia Hood and Erica Iacono visited a key hub of Hispanic marketing, Miami, and convened a panel of experts who reach out to ....
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| Hispanic Market Pro Audio Conference 'Expert Insights on How to Effectively Measure Your Hispanic Public Relations and Advertising Initiatives' Rescheduled for May 18 |
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MIAMI, (The Hispanic PR Monitor) May 2, 2006 – The latest insights, tools and tactics to effectively measure the impact of Hispanic PR and advertising initiatives will be the focus of Hispanic Market Pro (HMP)’s national audio conference Thursday, May 18 at 1:00 p.m. ET.
The 1 hour a....
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| A Sleeping Giant No More... Reaching out to the Hispanic community |
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Washington, D.C. -- (The Hispanic PR Monitor)-- April, 2006-- Hundreds of thousands of Hispanics took to the streets all across the nation in the past weeks, surprising even the most skeptical politicians, marketers and pollsters. With the growth of their economic power, political influence, and ....
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| The 13th Annual Kid Power Event Engaging the Ever Evolving Kids' Market |
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New York, NY--(The Hispanic PR Monitor)--April, 2006--The 13th Annual Conference & Awards will take place on May 7 - 11, 2006 at the Disney Yacht & Beach Club, Lake Buena Vista, FL. This year’s event will focus on networking, case studies, interactive sessions, success stories and creativity.
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| BzzAgent Launches First Hispanic BzzChannel GoodBzz Campaign; Pro Bono Project to Raise Awareness Throughout the U.S. Hispanic Community for Association of Latino Professionals in Finance and Accounting |
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Boston, MA--(The Hispanic PR Monitor)--April, 2006--BzzAgent, Inc., the industry's fastest growing word-of-mouth marketing and media firm, today announced it has launched a campaign to raise awareness for the Association of Latino Professionals in Finance and Accounting (ALPFA). The ALPFA campaign....
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| Hispanic Retail Conference Moves to Chicago in 2006 |
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Chicago, IL--(The Hispanic PR Monitor)--April, 2006--Hispanic Retail 360 is the retail industry’s only conference, workshop and product showcase designed to help companies maximize their business to the growing Latino consumer market in the U.S. The inaugural event, held in September 2005 in Dalla....
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| National Association of Hispanic Publications Announces Winners of First Annual José Martí Awards |
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Las Vegas, NV--(The Hispanic PR Monitor)--April, 2006--The National Association of Hispanic Publications (NAHP), at its 21st Annual Conference announced the winners of the first annual José Martí Awards for Excellence in Publishing. Seven hundred forty (740) entries were received for 6 categories:....
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| Icons of Speed Unite |
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Auburn Hills, MI--(The Hispanic PR Monitor)--March 2006--Two Volkswagen engineers take the new GTI Mk V for a test run. Speedy Gonzales(TM) goes out for a cheese run. Somewhere in the middle of the desert the two icons of speed coincide…So goes the spot titled “Speedbump,” part 1 of an episodic th....
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| Sonia Nazario Keynote Speaker at NAHP 21st Annual Convention |
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Washington, DC--(The Hispanic PR Monitor)--March 2006--Pulitzer Prize winner Sonia Nazario will be one of the keynote speakers at the National Association of Hispanic Publications (NAHP)'s 21st Annual Convention, scheduled for March 29-April 2, in Las Vegas, Nevada.
Sonia Nazario, a proj....
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| Tampico Beverages Wins Two Prestigious Awards from the International Dairy Foods Association |
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Chicago, IL--(The Hispanic PR Monitor)--March, 2006--The International Dairy Foods Association (IDFA) announced today that it has awarded Chicago-based Tampico Beverages with two top honors for the company’s outstanding ethnic marketing programs. The IDFA’s annual “Achieving Excellence Awards” com....
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| Beck’s and Beck’s Premier Light Launch Multicultural Advertising Campaign |
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Norwalk, CT--(The Hispanic PR Monitor)--March, 2006--Beck’s and Beck’s Premier Light are set to launch an extensive multicultural advertising campaign focused on the Hispanic consumer. This is the brand’s first fully integrated advertising campaign created specifically for the Hispanic market. The....
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| St. Thomas University to Host Hispanic Communications Discussion in April |
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Miami, FL--(The Hispanic PR Monitor)--March, 2006--The St. Thomas University Masters in Communication Arts program will hold a debate on the future of Hispanic Communications April 8, 2006 to discuss “Hispanic Communications: Nuevos Horizontes.” Panelists will analyze: Alternative venues for Hispa....
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| MediaPost Brings 2nd Annual OMMA Conference and Expo to Hollywood |
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New York, NY--(The Hispanic PR Monitor)--February, 2006--MediaPost Communications, the leading integrated publishing and content company providing news and information to media and advertising professionals, is presenting OMMA Hollywood: Internet 2006: The 100% Solution, the premier event for the ....
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| Spanish-Dominance Giving Way to Bilingualism Among US Hispanics Among the Newest Findings to Be Revealed at Synovate Seminars in Chicago, Los Angeles, Miami and New York |
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--(The Hispanic PR Monitor)--
ADVISORY for March 14, 16, 21, 23, WHAT: Clients, Marketing and Communications Executives, Advertising Agencies and Researchers will be made aware of the above new finding at Synovate's 2006 U.S. Diversity Markets Report seminars. The interesting p....
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| Best Practices in Hispanic Sports Marketing is Topic of National Hispanic Market University Audio Conference March 23 |
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MIAMI, (The Hispanic PR Monitor) March 2, 2006 – Hispanic Market Pro (HMP) is hosting a national audio conference Thursday, March 23 at 2:00 p.m. ET through its Hispanic Market University (HMU) on what advertisers and public relations practitioners need to know to maximize their Hispanic sports ma....
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| Comida y Vino: An evening of tasting, learning ad networking presented by the PRSA Miami Hispanic Market Section |
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MIAMI, FL --(The Hispanic PR Monitor)-- February, 2006--
What: PRSA Miami’s Hispanic Market section invites you to a cooking class and wine demonstration at Coral Gables "La Cuisine Gourmet". Ever wondered what wines go best with certain Latin dishes? This networking event promis....
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| Expo Comida Latina and Nightclub & Bar Beverage and Food Fiesta Latina Announce Rudy Beserra as Keynote Speaker |
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PORTLAND, ME--(The Hispanic PR Monitor)--February, 2006-- Expo Comida Latina and Nightclub & Bar Beverage and Food Fiesta Latina jointly announce the participation of Rudy M. Beserra, vice president of Latin Affairs for The Coca Cola Company, as keynote speaker of the expos that will be held on Mo....
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| Activate Beauty Taps Cruz/Kravetz: Ideas as Marketing Agency of Record |
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MIAMI, FL--(The Hispanic PR Monitor)--February, 2006--Hispanic hair care manufacturer and distributor, Activate Beauty, Inc., today officially announced its selection of West LA-based cruz/kravetz: IDEAS as its Agency Of Record nationwide for their advertising, marketing and public relations effor....
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| Expertise that Counts; News Clips - Measurement - Analysis - Opinion Monitoring |
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MIAMI, FL--(The Hispanic PR Montior)--February, 2006--U.S. Hispanic news and opinion monitoring service LatinClips is launching the first service dedicated to analysis of media content published in Hispanic media sources nationally. The LatinClips Metrics service allows clients to choose from a me....
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| United With a Purpose - Cristina Saralegui and Diageo come together to benefit the Hispanic community |
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NEW YORK, NY--(The Hispanic PR Monitor)--February 2006--Diageo, the world’s leading premium drinks company, in partnership with Cristina Saralegui, a 30-year veteran journalist and leading Hispanic advocate, have launched the Estamos Unidos con un Propósito(TM) campaign in seven major Hispanic mar....
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| GMI Announces Partnership with iHispanic Marketing Group; Company Expands Hispanic Online Panel In U.S. and Latin America To Meet Increasing Demand for Real-Time Hispanic Market Intelligence |
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SEATTLE, WA--(The Hispanic PR Monitor)--February 2006--GMI (Global Market Insite, Inc.), a leading provider of global market intelligence solutions, today announced the expansion of its Hispanic online panel through a strategic partnership with iHispanic Marketing Group, a leading search marketing....
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| Partnership Led by Arte Moreno to Acquire Radio 830 KMXE; Deal to Create Bilingual Format and Expand Sports Broadcasting in Southern California |
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SHERMAN, OAKS, CA--(The Hispanic PR Monitor)--February, 2006--A partnership led by Arte Moreno, owner of The Angels, today agreed to purchase and assume the operations of Radio 830 KMXE, the nation's largest Spanish language AM radio station.
The partnership plans to complete acquisition....
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| HispanicAd.com & Adnotas.com Expands Relationship With Advertising Age To Include Advertising, Marketing & Content |
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NEW YORK, NY--(The Hispanic PR Monitor)--January, 2006--HispanicAd.com and its sister publication Adnotas.com are proud to announce an expanded relationship with Advertising Age, which now includes a weekly article to be posted on the web sites.
Advertising Age is globally known for thei....
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| Continental Airlines Announces Partnership with National Association of Hispanic Publications |
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HOUSTON, TX--(The Hispanic PR Monitor)--January, 2006--Continental Airlines (NYSE: CAL) and the National Association of Hispanic Publications (NAHP) have announced a partnership that will give Continental “Official Airline” status for the NAHP’s 2006 membership campaign and events.
“The ....
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| Univision Names David Loving Vice President and General Manager, Univision Station KWEX and TeleFutura Station KNIC in San Antonio |
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NEW YORK, NY--(The Hispanic PR Monitor)--January, 2006--Univision Communications Inc. (NYSE:UVN), the leading Spanish-language media company in the United States, announced that David Loving, who currently serves as vice president and general manager of Austin stations KAKW and KBVO, will become v....
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| Marketing Experts to Discuss New Strategies and Tools to Reach U.S. Hispanics |
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MIAMI, FL--(The Hispanic PR Monitor)--January, 2006--New strategies and tools being used to reach U.S. Hispanics will be the focus of the 4th Annual Innovations in Hispanic Marketing Conference. To be held March 14-16 in Miami, the conference will feature presentations by leading Hispanic marketer....
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| Business Wire Austin to Host Best Practices Presentation Jan. 19 on Hispanic Media Relations and Measurement |
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AUSTIN, TX (The Hispanic PR Monitor) January 16, 2006 - Business Wire Austin is hosting a breakfast presentation Jan. 19 with Hispanic PR Wire CEO Manny Ruiz titled "From Media Relations to Measurement: Maximizing Your Hispanic PR Initiatives."
The mini-workshop will present execution ....
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| Taking The Brenalt Group to the Next Level |
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MIAMI, FL--(The Hispanic PR Monitor)--December, 2005--The Brenalt Group selected advertising veteran John Doscher as Partner and General Manger. This announcement was made today by Alex Brenalt, Chief Executive Officer of the multicultural agency. Doscher assumes general management authority over ....
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| NAHP Names Oliver as New CEO |
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WASHINGTON, DC--(The Hispanic PR Monitor)--January, 2006--The National Association of Hispanic Publications, Inc. [NAHP] is starting 2006 with Thomas Oliver as its new Executive Director & CEO. NAHP Board President Lupita Colmenero made the announcement following Board action in Dallas this Decemb....
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| Hispanic Public Relations Association Announces 2006 Officers |
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LOS ANGELES, CA--(The Hispanic PR Monitor)--January, 2006--The Hispanic Public Relations Association (HPRA) announces that Romina Bongiovanni, western region manager at Edelman Diversity Solutions, is returning this year to lead the organization, while Leticia Rhi Buckley, the director of marketin....
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| Innovations in Hispanic Marketing set for March 14-16 in Miami |
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MIAMI, FL--(The Hispanic PR Monitor)--December 9, 2005--Marketing, advertising and media leaders will gather in Miami, March 14-16, to examine successful strategies being used to reach Hispanic consumers at the fourth annual Innovations in Hispanic Marketing conference.
The 2006 program ....
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| December 2005 Issue of Hispanic Business Presents a Hispanic Media Markets Report |
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SANTA BARBARA, CA--(The Hispanic PR Monitor)--November 30, 2005--The December issue of Hispanic Business magazine features a special Media Markets Report, offering an in-depth look at how corporations are trying to reach the growing and increasingly diverse Hispanic market – and what they are spen....
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| Hispanic Online Leaders Planeta Networks and Batanga to Merge |
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MIAMI, FL and GREENSBORO, NC--(The Hispanic PR Monitor)--December 5, 2005--Planeta Networks (http://www.planetatv.com) and Batanga (http://www.batanga.com) , two leading privately held Hispanic media Internet companies, announced a merger in an all-stock transaction effective immediately.
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| Hispanic Market Pro Hosting December 8 Webinar on Secrets of Pitching Top U.S. Hispanic and Puerto Rico Women's Magazines |
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MIAMI, FL--December 6, 2005--Hispanic Market Pro (HMP) is hosting a nationally broadcast webinar panel Thursday, December 8 on what PR pros need to know to secure coverage with the top U.S. Hispanic and Puerto Rico women's magazines. The 1 hour and 30 minute webinar “Editors Reveal Secrets of Pitc....
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| 100 Babies and Proud Latina Moms to Celebrate Photo Contest Winners at Community ‘Baby Shower’ |
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--(HISPANIC PR WIRE)--
ADVISORY for Thursday, December 1 WHAT: The BALMEX(R) Brand will host up to 100 local Hispanic moms and their babies at a “baby shower” event celebrating the three lucky winners of its first baby photo contest. The three winners selected were: ....
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| Manning Selvage & Lee Hires Diversity Expert to Bolster its Multicultural Capabilities |
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Los Angeles--(The Hispanic PR Monitor)--Manning Selvage & Lee's (MS&L) Los Angeles office announced the addition of Raúl Garza as the leader and senior vice president of the agency's newly-formed multicultural specialty. His appointment is effective immediately.
Garza, who brings more th....
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| Anheuser-Busch Latino Marketing Team Serious About Leadership Position, Increases 2006 Media Spending 66 Percent |
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St. Louis, MO--(The Hispanic PR Monitor)--November 2, 2005--Continuing its significant commitment in the growing Latino community, Anheuser-Busch Inc. will increase its 2006 Latino media budget by 66 percent to more than $60 million. The most significant investment comes in the area of national me....
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| Hispanic PR Wire and HispanicAd.com Partner to Launch Weekly Professional Development Webinars for Hispanic and Puerto Rico Marketers, Hispanic Market Pro |
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MIAMI, FL--(The Hispanic PR Monitor)--November, 2005--Hispanic PR Wire and HispanicAd.com (Adnotas.com in Puerto Rico) have partnered to introduce Hispanic Market Pro (HMP), a service that provides Hispanic marketers with cost-effective, professional development Webinars led by the industry’s top ....
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| ACT-é President wins Rising Star Award |
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NEW YORK, NY--(The Hispanic PR Monitor)--Carmen Sepúlveda, President/CEO of Act-é Marketing Solutions, Inc. was a winner of the 2005 Rising Star Award presented by the Latino Job Service Employer Committee and New York State Department of Labor. The purpose of the Annual Rising Star Awards is to r....
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| Valencia, Pérez & Echeveste Public Relations Expands Staff |
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SOUTH PASADENA, CA– (The Hispanic PR Monitor)--Valencia, Pérez & Echeveste Public Relations (VPE) has appointed five account staff members to manage and direct various national and regional accounts in its Consumer Strategies, Social Marketing and Public Affairs Divisions.
The new team....
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| Nickelodeon’s La Casa de Dora Receives First Place Honors for Excellence in Multicultural Marketing |
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NEW YORK, NY—(The Hispanic PR Monitor)--La Casa de Dora, a 10-city mall tour allowing kids to experience first-hand the interactive, bilingual home of Dora the Explorer, wins a first place award* for Excellence in Multicultural Marketing from the Cable and Telecommunications Association for Market....
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| Alcazar Named President of Hispanic Communications Network |
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WASHINGTON, DC--(The Hispanic PR Monitor)--October, 2005--Hispanic Communications Network (HCN), a leading producer of media campaigns targeting U.S. Latinos, has named Carlos Alcazar as President. Alcazar will be responsible for leveraging the company’s long and successful history of radio and ne....
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| ABSOLUT(R) Selects The Axis Agency as its Multicultural Agency of Record for the U.S. Hispanic and African-American Markets |
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LOS ANGELES, CA--(The Hispanic PR Monitor)--October, 2005--The ABSOLUT Spirits Co., Inc. has named The Axis Agency, the leading multicultural marketing communications agency as its agency of record for multicultural marketing. Axis will handle advertising, public relations and event marketing to t....
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| Hispanic Public Relations Association Announces Premio Award Winners |
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LOS ANGELES, CA--(The Hispanic PR Monitor)--October, 2005--The Hispanic Public Relations Association (HPRA), a national, non-profit organization founded to advance the careers of Hispanics in the Communications industry, will host its PRemio Awards & Scholarship Dinner on Wednesday, October 19th a....
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| Hispanic PR Wire Relaunches its Bilingual News Website, HispanicPRWire.com, with New Look and Powerful Features for Journalists, Marketers and Consumers Alike |
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MIAMI, FL--(The Hispanic PR Monitor)--October, 2005--In celebration of its fifth anniversary, Hispanic PR Wire has relaunched its bilingual news Website, http://www.HispanicPRWire.com, with a new look and powerful features for journalists, marketers and consumers alike.
“Our new Website....
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| Washington Mutual Names Head of Multicultural & Diversity Strategy |
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SEATTLE, WA--(The Hispanic PR Monitor) September, 2005--Washington Mutual, Inc. (NYSE:WM) has named Fernando Hernandez as senior vice president, Multicultural & Diversity Strategy. In this role, Hernandez is responsible for overseeing a comprehensive strategy that further embraces diversity within....
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| Marketing Consumer Products to Multicultural Markets Conference Reaching Hispanic, Asian & African-American Segments |
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MIAMI, FL--(The Hispanic PR Monitor)--September, 2005--Totaling more than 85 million people, multicultural consumers -- comprising Hispanics, Asians and African-Americans -- have replaced the Baby Boomer generation as the most lucrative market in North America. In fact, by 2050 these three groups ....
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| LatinClips Press Leads the News Monitoring Industry in Coverage of Hispanic Publications |
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MIAMI, FL--(The Hispanic PR Monitor)--September, 2005--U.S. Hispanic news and opinion monitoring service LatinClips, has grown its coverage of hard- to-obtain Hispanic publications by 75% since launching it’s Press Monitoring services two years ago. These publications are predominantly weekly or b....
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| Nickelodeon’s La Casa de Dora Returns for a 2006 Tour; Receives First Place Honors with Excellence in Multicultural Marketing Award from CTAM |
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NEW YORK, NY--(The Hispanic PR Monitor)--September, 2005--La Casa de Dora, a 10-city mall tour allowing kids to experience first-hand the interactive, bilingual home of Dora the Explorer, wins a first place award* for Excellence in Multicultural Marketing from the Cable and Telecommunications Asso....
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| HMCA, PRSA Announce Hispanic Marketing & Public Relations Book Related Teleconference |
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MIAMI, FL--(The Hispanic PR Monitor)--September, 2005--The Hispanic Marketing & Communication Association, HMCA, and the Multicultural Section of the Public Relations Society of America, PRSA, announced a teleconference based on the first chapter of a new book, Hispanic Marketing & Public Relation....
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| Hispanic Marketing Group Expands Team |
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Hispanic Marketing Group, a full service advertising and marketing firm in Tennessee specializing in positioning client's products and services in the growing Latino community in the Southeastern states, has recently hired Mariano Monzu as their sports marketing director.
Mariano will be ....
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| Puerto Rico’s Largest Ad Agency Launches Major U.S. Hispanic Marketing Initiative |
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Agency Provides Bridge Between American Ways and Hispanic Culture
NEW YORK, NY--(The Hispanic PR Monitor)--September, 2005--Lopito, Ileana & Howie (LIH), Puerto Rico’s largest ad agency with billings of $120 million, today announced the launch of Azafrán, a new division serving global ma....
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| Anheuser-Busch Increases Support for Latino Community by Forming New Latino Marketing Group |
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ST. LOUIS, MO--(The Hispanic PR Monitor)--September, 2005--Reinforcing the company’s long-standing commitment to the Latino community, Anheuser-Busch has formed a new Latino marketing team, combining consumer marketing and community outreach for this important group of customers.
Leading....
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| Edelman Launches National Search for New Diversity Solutions PR Director |
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New York, NY (The Hispanic PR Monitor) - August 15, 2005 - Edelman public relations is conducting a national search for a new vice president to lead its Diversity Solutions practice following today’s announcement that vice president Heidi Eusebio is leaving the agency this week to get married and ....
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| The Conroy Martinez Group Names Account Executive, Account Coordinator |
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MIAMI, FL -- (The Hispanic PR Monitor)-- August, 2005 -- The Conroy Martinez group, a full-service, bilingual public relations and marketing firm, has named Jose Boza as Account Executive and Gorki De Los Santos as Account Coordinator.
"We are pleased to have added such enthusiastic and ....
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| Castells & Asociados Nabs Industry Heavyweight |
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LOS ANGELES, CA --(The Hispanic PR Monitor)--August, 2005 -– Carlos Mendez steps into the ring as EVP, Chief Creative Officer at Castells & Asociados, one of the nation’s premier Hispanic advertising agencies. Poised to rev up the agency’s solid creative department, Carlos exudes the confidence o....
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| The Conroy Martinez Group Names Account Executive, Account Coordinator |
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MIAMI, FL --(The Hispanic PR Monitor)--August, 2005 -- The Conroy Martinez group, a full-service, bilingual public relations and marketing firm, has named Jose Boza as Account Executive and Gorki De Los Santos as Account Coordinator.
"We are pleased to have added such enthusiastic and tal....
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| Insights on Effective Hispanic Media Training |
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MIAMI, FL--(The Hispanic PR Monitor)--August, 2005--As of the 2000 Census, Latinos are America’s largest minority, representing even by conservative estimates 13-15 percent of the overall market. Although many Hispanics are Spanish dominant, a significant percentage of the Latino population is hig....
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| WINGLATINO Develops New Back-to-School Ad Campaign for Kmart |
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NEW YORK, NY –-(The Hispanic PR Monitor)--August, 2005-- Kmart launched its new Back-to-School campaign this week with original television and radio commercials created by Hispanic agency WINGLATINO. The ad campaign, which carries the theme of “one product inspires the other,” consists of 15 and ....
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| PR PROfile: Michelle Domínguez, Senior Publicist for HarperCollins |
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By: Bianca Cruz
This month’s PR PROfile is Michelle Domínguez, senior publicist for HarperCollins. A native New Yorker of Colombian descent, Michelle has worked with Jorge Ramos, María Antonieta Collins and José Canseco, among others. She is currently working on the national publicity c....
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| Danixa López New Marketing Director of Newly Launched The Roof Records |
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MIAMI, FL --(The Hispanic PR Monitor)--July, 2005-- Danixa Lopez, a music industry professional with more than 10 years of experience in the Communications field, is the Marketing Director of the new urban, Latin label -The Roof Records. The label is dedicated to discovering, developing and promo....
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| Coalition of Organizations Sponsors Regional Conference on Minority Job Diversity In Washington, DC on July 19 |
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WASHINGTON, DC--(The Hispanic PR Monitor)--July, 2005--In light of the current "talent war" for professionals in the field of public relations, an extraordinary one-day conference will be held in this city on July 19, 2005, to assist public relations firms in the job recruitment an....
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| LatinClips Launches ‘TrueVal’, Hispanic PR Industry’s First True Ad Equivalency Measurement Tool for Press Clippings in Partnership with Papel Media Network |
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MIAMI, FL--(The Hispanic PR Monitor)--July, 2005--U.S. Hispanic news and opinion monitoring service LatinClips, via a strategic partnership with Hispanic advertising placement group Papel Media, announced that it will launch the Hispanic PR industry’s first True Ad equivalency measurement tool “Tr....
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| Dove Body Wash Introduces New National Campaign |
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CHICAGO,IL--(The Hispanic PR Monitor)--July, 2005--Dove Body Wash, a Unilever brand, is launching a new national campaign aimed towards Latina consumers with an innovative partnership between Univision Networks and well-known Latina celebrity, Giselle Blondet.
“We have created an entirel....
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| HPRA Leadership Makes Call to Action to Support Diversity and Promote People of Color |
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LOS ANGELES, CA--(The Hispanic PR Monitor)--June, 2005--A recent survey that revealed barriers to growth for multicultural public relations professionals should be a wake up call to the industry, according to the Hispanic Public Relations Association (HPRA), a national, non-profit organization tha....
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| PORTADA’S June/July Issue Features an in-Depth Analysis on how Marketers Integrate Print and Online Channels to Target Hispanics |
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New York, NY--(The Hispanic PR Monitor)--June, 2005--According to a feature article in PORTADA(R)’s June/July 2005 issue, brands targeting Hispanics find internet marketing an efficient and complementary tool to print advertising and direct mail campaigns. Marketers are becoming increasingly inter....
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| Burson-Marsteller Names New Head of U.S. Hispanic Practice; Will Lead National Team of Bilingual and Multi-Cultural Professionals |
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Miami, FL--(The Hispanic PR Monitor)--June, 2005--Burson-Marsteller, a leading global public relations and communications consultancy, today announced it has appointed Al Quintana as chairman of its U.S. Hispanic Practice. Quintana will manage all aspects of the firm's business in the U.S. Hispani....
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| National Survey of Multicultural Public Relations Practitioners Reveals Barriors to Diversity |
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NEW YORK, NY--(The Hispanic PR Monitor)-- June, 2005-- A 2004-2005 study of Black and Hispanic public relations (PR) practitioners in the United States reveals significant dissatisfaction with the PR profession’s commitment to diversity, perceived pervasive
discrimination, and widespread concern....
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| REGISTER NOW! Join PRSA Miami’s Hispanic Market Section For ‘Small vs. Large PR Firms: What do clients want?’ June 9, 2005 8:30 am - 10:00 am |
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MIAMI--(The Hispanic PR Monitor)-- ADVISORY for Thursday, June 9th
WHAT: What do clients really want in terms of PR support? Come and listen from the experts what are the pros and cons of small boutique-like agencies or freelancers versus large traditional agencies, and Media Rel....
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| The Jeffrey Group Launches Axeso, New Hispanic Division |
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MIAMI--(The Hispanic PR Monitor)--June, 2005--The Jeffrey Group, the leading independent marketing, communications and public relations firm in Latin America and Florida, today announced the launch of a new Hispanic division called Axeso.
Axeso will be led by firm President Jorge Ortega ....
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| The Marketing Financial Services to Hispanics Conference Goes West to California |
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BEVERLY HILLS, CA--(The Hispanic PR Monitor)--May, 2005--The Hispanic market has quickly become a beacon of hope for the once stagnant financial services industry. No longer will traditional marketing and advertising strategies attract the segment of the population that spent approximately $600 bi....
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| DR Hispanic Firm Vivar Advertising Appoints New Managing Director Adriana Eiriz |
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LOS ANGELES, CA--(The Hispanic PR Monitor)--May, 2005--US Hispanic agency Vivar Advertising announces the appointment of Adriana Eiriz as the company’s new Managing Director. A fifteen-year veteran in the US Hispanic marketplace, Eiriz is considered by many of her industry peers as a pioneer in th....
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| 10th U.S. Hispanic Marketing Conference: Employing Actionable Strategies to Capitalize on the $700 Billion US Hispanic Market (presented by IQPC) |
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NEW YORK, NY--(The Hispanic PR Monitor)--June, 2005--IQPC’s 10th US Hispanic Marketing conference will convene from September 19-21, 2005 at the Hotel Intercontinental in Miami, Florida. The 2-full day conference and optional day of pre-conference workshops will offer sessions covering key strateg....
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| Join us for a 'Cafécito with Hispanic PR Wire & LatinClips' |
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LOS ANGELES--(The Hispanic PR Monitor)--May, 2005--We invite you to enjoy a delicious breakfast while you hear about key media relations tactics and strategic measurement tips to consider as you develop and implement your Hispanic marketing/communications programs. You’ll also be informed about th....
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| Brunet-García’s Claudia Borges to Help Promote Florida as Gateway to Global Markets |
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JACKSONVILLE--(The Hispanic PR Monitor)--May, 2005-–Claudia Borges, marketing strategist and new business development manager for Brunet-García Multicultural Advertising, Inc. (www.brunetgarcia.com) will help represent Florida at the America’s Linkage Outbound 2005 – Latin American and Caribbean P....
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| Bromley/Manning Selvage & Lee wins a La Plata trophy |
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San Antonio--(The Hispanic PR Monitor)--May, 2005--The San Antonio Chapter of PRSA recognized Bromley/Manning Selvage & Lee with a La Plata trophy for their work on behalf of LULAC at this year's Del Oro Awards. In just two weeks, Bromley/MS&L secured more than 135 million media impressions during....
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| Dora Tovar to Discuss Effective PR Campaigns for Hispanic Markets at PRSA's Greater Fort Worth Chapter Meeting |
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FORT WORTH--(The Hispanic PR Monitor) April, 2005--Developing effective PR campaigns for the Hispanic market involves more than just understanding the language or good translations of your message from English. A complete campaign must involve knowledge of the culture and the audience.
D....
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| RL Public Relations + Marketing appoints Ana Lydia Ochoa as Account Supervisor |
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LOS ANGELES, CA –-(The Hispanic PR Monitor)--May, 2005-- RL Public Relations + Marketing (RLPR), a leading national Hispanic public relations firm with offices in Los Angeles and New York, and Sportivo, its’ Latino sports arm, strengthens its client service commitment with the appointment of Ana L....
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| Alex Galindo Joins Ketchum as Senior Account Executive |
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ATLANTA, GA--(The Hispanic PR Monitor)--April, 2005--Alex Galindo has joined Ketchum as a senior account executive in the agency’s Atlanta office. Alex brings extensive experience in Hispanic marketing and public relations to Ketchum’s award-winning multicultural and brand marketing teams and will....
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| Villalta Communications Launches in Los Angeles |
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LOS ANGELES, CA--(The Hispanic PR Monitor)-- April, 2005 – Albert S. Villalta, former Media Services Executive at GrupoGómez Publicidad, Inc., announces the launch of his integrated communications agency Villalta Communications, Inc.
The Los Angeles based agency will specialize in the cr....
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| El Diario La Prensa Names Javier Castaño New Managing Editor |
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NEW YORK, NY--(The Hispanic PR Monitor)--April, 2005--Rossana Rosado, Publisher and CEO of El Diario La Prensa, announced today that veteran journalist, Javier Castaño, has been named to the post of Managing Editor.
“We are delighted to have Javier Castaño back at El Diario, since we k....
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| New Hispanic Marketing & Public Relations Book Weblog Offers Related Discussion Forum |
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MIAMI, FL--(The Hispanic PR Monitor)--April, 2005--A new Hispanic Marketing & Public Relations Weblog http://www.hispanicmpr.com for marketing professionals and students was launched recently. Centered on the upcoming Hispanic Marketing & Public Relations book due out later this year, the weblog i....
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| Wanda Reyes Joins People Business Solutions Inc., as National Marketing Director |
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SAN ANTONIO--(The Hispanic PR Monitor)--April, 2005 Wannda Reyes has joined People Business Solutions Inc. (PBS), as National Marketing Director.
Her new position will allow her to have a major role in the creation and launching of their newest division, PBS Marketing Communications. ....
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| Register for the 'From Media Relations to Measurement' Mini-Workshop and Maximizing Your Hispanic PR Program |
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This 90-minute mini-workshop evaluates the elements of executing and then measuring a successful Hispanic market public relations program with a concentration on the media relations component. Learn to work effectively with Hispanic press to gain maximum exposure. Also: Tips on setting goals, benc....
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| Lopez Negrete Communication expands its practice with strategic new hires |
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HOUSTON--(The Hispanic PR Monitor)--March, 2005
Lopez Negrete Communications has appointed Rolando Rodriguez, Jr. as Public Relations Senior Account Executive. In his role, Rodriguez will help drive public relations strategy and programs for Bank of America and VISA, USA. Rodri....
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| Aida Shalkow new Account Supervisor for Accentmarketing |
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MIAMI--(The Hispanic PR Monitor)--March, 2005--Aida Shalkow has begun work as an Account Supervisor for Accentmarketing at its Coral Gables, FL office. She will work on public relations, promotions, and event marketing for the agency’s clients including General Motors, Pollo Tropical, and Nextel, ....
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| Santa Cruz Communications to handle PR for the Billboard Latin Music Awards. |
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MIAMI--(The Hispanic PR Monitor)--April, 2005--For the 4th consecutive year, Santa Cruz Communications, Inc., a PR consulting agency based in Miami, Florida, has been assigned by Telemundo to lead its PR effort for one of the most prestigious Latin music events in the world, the Billboard Latin Mu....
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| NAHP, Inc. Makes History with Election of its First Ever Latina President at its Annual Convention in Philadelphia |
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Washington, DC--(The Hispanic PR Monitor)--March 16, 2005--With historic Philadelphia as its backdrop, the National Association of Hispanic Publications, Inc. (NAHP) made history last week electing its first ever Latina president, Ms. Lupita Colmenero of Dallas’ El Hispano News.
The NAHP....
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| Clear Channel Outdoor Launches Multicultural Sales and Marketing Initiative in U.S. |
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PHOENIX--(The Hispanic PR Monitor)--March, 2005--Clear Channel Outdoor is expanding its focus on serving the fast-growing U.S. Hispanic and African American population. Today, Clear Channel Outdoor launched a Multicultural Sales and Marketing Initiative, leveraging the company's presence in the na....
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| Hispanic Digital Network Partners with La Voz, Award-Winning Arizona Hispanic Weekly Newspaper |
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MIAMI--(The Hispanic PR Monitor)--March, 2005--Hispanic Digital Network, the nation’s first Internet advertising network of U.S. Hispanic newspapers and magazines, announced a strategic advertising sales partnership with La Voz, Arizona’s award-winning Hispanic weekly newspaper (http://www.azcentr....
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| Allstate Insurance Company Appoints Assistant Vice President for Customer Experience Marketing |
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NORTHBROOK, ILL--(The Hispanic PR Monitor) March, 2005 –Allstate Insurance Company (ALL) announced the appointment of Jessica Rivera to assistant vice president, marketing.
Rivera will join the marketing department with responsibility for the customer experience integration and infrastr....
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| AL DIA Appoints Michael Vinales to Head New Division in the Newspaper |
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PHILADELPHIA—(The Hispanic PR Monitor)--March, 2005--AL DIA, one of the leading Hispanic newspapers in the Northeast, announced seasoned Hispanic newspaper executive Michael Vinales has joined the organization to start a new product division, CustomSolutions AL DIA.
Vinales brings over 2....
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| Edelman Diversity Solutions adds Staff in California and Texas |
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NEW YORK--(The Hispanic PR Monitor)--February, 2005-- Edelman has announced it has strengthened its multicultural efforts and expanded its depth in the diversity marketplace by adding staff and naming regional managers in key markets. The regional managers will work closely with the Diversity Sol....
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| Quepasa President Fernando Ascencio Promoted to CEO |
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PHOENIX—-(The Hispanic PR Monitor)--March, 2005--Quepasa Corporation (OTC: QPSA) announced on Thursday that Fernando Ascencio, formerly promoted to the position of President in February of 2004, has been named President and CEO of the Company, effective immediately.
"We wish to thank Jef....
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| Jafra Cosmetics International Names Norma Villegas Magaña Business Development and Public Relations Manager |
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Westlake Village, California, (The Hispanic PR Monitor) March, 2005 – Longtime Hispanic pubic relations and marketing communications professional, Norma Villegas Magaña, stepped in to the position of Business Development and Public Relations Manager, Hispanic USA division for Jafra Cosmetics Inter....
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| Cárdenas Marketing Network Presents ‘Actívate 2006’ |
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MIAMI--(The Hispanic PR Monitor)--February, 2005--Cárdenas Marketing Network, Inc., the nation’s leading multicultural, event marketing company, announced today the launching of a massive campaign, Actívate 2006, designed to educate Hispanics on nutrition, health, and well being.
The ann....
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| HPRA: What's Next in Hispanic Marketing? |
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LOS ANGLES--(The Hispanic PR Monitor)--You have heard about population statistics and buying power figures. Five years after the 2000 Census where does the market stand now? And what are the new public relations and marketing trends companies are employing to reach Hispanics? Attend our panel disc....
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| Texas Marketing and Advertising Firm Opens Hispanic Division |
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AUSTIN -- (The Hispanic PR Monitor)-- February, 2005--Catering to owner-operated companies across the United States, Juan Guillermo Tornoé heads the Hispanic Division of the marketing and consulting firm Wizard of Ads, Inc. as well as Hispanic Trending, a Blog that focuses on Hispanic Marketing an....
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| Alina Falcón Named Executive Vice President and Operating Manager, Univision Network |
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LOS ANGELES, CA--(The Hispanic PR Monitor)--February 22, 2005--Univision Communications Inc. (NYSE:UVN), the nation’s leading Spanish-language media company, today announced that Alina Falcón has been promoted to Executive Vice President and Operating Manager of the Univision Network, effective im....
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| WING Latino to Conduct U.S. Hispanic Marketing for Allianz Life Insurance Company of North America |
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New York, NY--(The Hispanic PR Monitor)--February, 2005--WING Latino announced today that it will handle all U.S. Hispanic marketing efforts for Allianz Life Insurance Company of North America Allianz Life(R). The campaign will launch in 2005 as part of a larger multicultural effort that targets i....
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| Ray Rodriguez Named President and Chief Operating Officer, Univision Communications Inc. |
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Los Angeles, CA--(The Hispanic PR Monitor)--February, 2005--Univision Communications Inc. (NYSE:UVN), the nation’s leading Spanish-language media company, today announced the promotion of Ray Rodriguez to President and Chief Operating Officer of the Company, effective immediately. He will continue....
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| Hispanic PR Pro Jorge Ortega Joins The Jeffrey Group as President; Founder Jeffrey Sharlach Becomes Chairman |
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Miami, (THE HISPANIC PR MONITOR) February 3, 2005 – Jorge Ortega, who was most recently Managing Director at Burson-Marsteller Miami and Chairman of the firm’s U.S. Hispanic Practice, has been named President of The Jeffrey Group, succeeding Jeffrey Sharlach who founded the agency in 1993 and will....
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| Univision Promotes George Ray Vice President, Marketing & Business Development, Western Region and Adam Wolf to Vice President, Marketing & Business Development, Eastern Region |
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MIAMI--(The Hispanic PR Monitor)--February, 2005--Univision Communications Inc., the nation's leading Spanish-language media company, announced that George Ray has been promoted to Vice President, Marketing & Business Development, Western Region and Adam Wolf has been named Vice President, Marketi....
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| Hispanic Public Relations Association Announces 2005 Officers |
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Los Angeles, CA--(The Hispanic PR Monitor)--February, 2005--The Hispanic Public Relations Association (HPRA) announces that Sandra Bernardo, an account supervisor at Euro RSCG Magnet, is returning for a second year to lead the organization, while Romina Bongiovanni, a senior account executive at R....
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| La Agencia de Orcí Hires Stephen Chavez as Vice President, Director Of Public Relations. |
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LOS ANGELES--(The Hispanic PR Monitor)--January, 2005--La Agencia de Orcí & Asociados, one of the
leading independently owned Hispanic marketing agencies in the U.S., has appointed Stephen Chavez as Vice President, Director Of Public Relations. In this newly created position, Chavez will oversee ....
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| Creative Civilization hires Mike De La Garza |
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Mike De la Garza has accepted the position of Director of Client Services and Public Relations at Creative Civilization. De la Garza has more than 21 years of strategic planning and leadership experience in marketing and public relations.
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| NGLC Media, Marketing & Entertainment Conference; Sold Out NYC conference…Coming to Miami April 6, 2005 |
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Miami, FL--(The Hispanic PR Monitor)--January, 2005--The New Generation Latino Consortium (http://www.NGLC.net), a non-profit group of professionals dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is hosting....
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| Burson-Marsteller Hispanic Practice Leader Leaves BM |
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MIAMI--(The Hispanic PR Monitor)--January, 2005--Jorge Ortega, managing director and co-founder of Burson-Marsteller’s U.S. Hispanic Practice, resigned on January 14. Ortega, who has spent most of his 20-year PR career with BM in Mexico and other offices, recently made the Hispanic Business magaz....
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| Hispanic Newspapers Deliver 50% More Readers than English Language Papers |
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WASHINGTON, D.C.-(The Hispanic PR Monitor)--January, 2005--Audited Hispanic newspaper circulation is solid and rising, with readership far exceeding mainstream newspaper averages. Spanish language newspapers have 50% more readers per copy than mainstream English language newspapers, according to r....
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| Comya Global: A New Network of Communications Agencies Covering Latin America, the Caribbean and the United States |
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MIAMI--(The Hispanic PR Monitor)--January, 2005--A conglomerate of 15 communications agencies from Latin America, the Caribbean, and the United States, with a presence in 18 markets and a combined billing of US$7 million, employing close to 200 staff and handling a portfolio of about 260 clients, ....
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| Giselle Blondet Stars in the Latest National Hispanic ‘Got Milk?’ Milk Mustache Ad |
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WASHINGTON, D.C.--(The Hispanic PR Monitor)--January, 2005--Giselle Blondet, one of today’s hottest Latin TV personalities becomes the latest celebrity to sport a milk mustache in the national Hispanic got milk? campaign. The ad starring Giselle with her kids Andrea, Gabriela and Harold, is part o....
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| Media Relations Notes |
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La Raza, Chicago’s #1 Spanish Language Newspaper, Announces Key Appointments
CHICAGO--(The Hispanic PR Monitor)--January, 2005--Robert J. Armband, Publisher & CEO of La Raza, announced two key appointments. Jorge Mederos, has been named Managing Editor and Steve Forrestal has been ....
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| PR Week announces 2005 finalists for Multicultural Marketing Campaign Award |
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NEW YORK--(The Hispanic PR Monitor)--January, 2005. PR Week's Multicultural Marketing Campaign of the Year finalists are:
Edelman and the Puerto Rico Federal Affairs Administration ¡Que Nada Nos Detenga! (“Let Nothing Stop Us”) Fleishman-Hillard and AARP AARP Voices of C....
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| Interview Featuring Raquel Zepeda, President & CEO of Xynergy Corp., Showcased on Wall Street Reporter |
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BEVERLY HILLS, CA--(The Hispanic PR Monitor)-January, 2005--Xynergy Corp. is pleased to announce that President and CEO Raquel Zepeda is featured in an interview by Wall Street Reporter, a weekly news magazine. The interview can be accessed via the internet at http://www.wallstreetreporter.com/pro....
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| Edelman hires first diversity manager |
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CHICAGO—(The Hispanic PR Monitor)-Edelman has strengthened its internal multicultural efforts by hiring Tracy Owens as the firm’s first diversity/community relations manager. He is responsible for company-wide diversity and community relations initiatives, including the development and implementat....
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| If We All Speak English, Why Should We Communicate Differently? The Realities of Diversity and Public Relations Teleseminar |
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We hear statistics citing that the United States is the fourth largest Spanish-speaking country in the world and that the Asian American market is the fastest-growing segment of the ethnic markets, but the reality is that we’re all Americans who speak English. Or is it?
In this fast-pace....
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| Media Relations Notes |
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Nuestra Imagen Hispana Launches Chicago Edition
CHICAGO—(The Hispanic PR Monitor)-December, 2004-Bilingual publication Nuestra Imagen Hispana Magazine has launched “Nuestra Imagen Hispana Magazine: Chicago Edition” in hopes of capturing an audience Hispanic professionals that live and wo....
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| Telemundo names Alfredo Richard VP, Corporate Communications |
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MIAMI—(The Hispanic PR Monitor)-December, 2004-Alfredo Richard will be responsible for directing public relations, media relations, events, community relations, employee and corporate communications for the network.
"Alfredo brings to Telemundo a rich array of talent, skills and experien....
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| Edelman wins multiple accounts |
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NEW YORK—(The Hispanic PR Monitor)-December, 2004-Originally assigned with a project to launch Mervyn’s cookware line featuring celebrity chef Aarón Sanchez, Edelman succeeded in capturing the target audiences’ attention and that of the client. Edelman was recently chosen by Mervyn’s to lead its ....
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| Innovations in Hispanic Marketing 2005 Set for April 6-7 In Miami |
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Miami, FL--(The Hispanic PR Monitor)--December 9, 2004--Marketing, advertising and media leaders will gather in Miami, April 6-7, to examine successful strategies being used to reach Hispanic consumers at the third annual Innovations in Hispanic Marketing conference.
The 2005 conference ....
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| Jorge Hidalgo, Highest Ranking Hispanic at Harley-Davidson Celebrates 10 Years of Leadership and Growth |
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Milwaukee, WI--(The Hispanic PR Monitor)--December 13, 2004--The highest ranking Hispanic at Harley-Davidson Motor Company, Jorge Hidalgo, vice president and general manager of H-D’s motorcycle assembly, vehicle operations plant in York, Penn., celebrates 10 years of leadership, service and growth....
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| Hispanic Digital Network Partners with Hispanic Search Engine Optimization and Marketing Firm Ambicultural.com |
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Miami, FL--(The Hispanic PR Monitor)--To boost advertiser reach and drive new U.S. Hispanic web surfers to its growing network of publication websites, Hispanic Digital Network has partnered with Ambicultural.com, a Hispanic search engine marketing firm.
California-based Ambicultural.com....
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| Comcast Spotlight Names Phillip Woodie Director of Multicultural Sales |
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New York, NY--(The Hispanic PR Monitor) Comcast Spotlight, the advertising sales division of Comcast Cable, announced that Phillip Woodie, a former Spanish-language network president and senior vice president of national sales at Univision, has been named director of multicultural sales. He will l....
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| LULAC Chapter Selects HPRA President Bernardo as One of 'Orange County Hispanic Women of the Year' for 2004 |
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Santa Ana, CA (The Hispanic PR Monitor - November 2004) - The League of United Latin American Citizens Santa Ana Council #147 has tapped Hispanic Public Relations Association (HPRA) President Sandra Bernardo as one of its eight "Orange County Hispanic Women of the Year" for 2004.
Bernar....
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| Hispanic PR Wire Introduces Industry First ‘Inteligente Release,’ the Next Generation of the Hispanic Press Release |
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Miami, FL--(HISPANIC PR WIRE)--November 22, 2004--Hispanic PR Wire today introduced the Inteligente Release(TM), a powerful, next generation Hispanic press release that embeds photos and other graphics with text on scores of HPRW’s guaranteed Hispanic news Web site placements.
Develope....
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| Florida Memorial College Granted PRSSA Chapter |
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Miami, FL – (The Hispanic PR Monitor)- The National Committee of the Public Relations Society of America (PRSA) recently approved a student chapter at Florida Memorial College (FMC).
The induction ceremony of FMC’s PRSSA chapter will take place on Thursday, Nov. 18, 2004 at 7 p.m. at the Alber....
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| PRSA Honors Del Valle with 2004 D. Parke Gibson Pioneer |
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NEW YORK (The Hispanic PR Monitor) – The Multicultural Communications Professional Interest Section of the Public Relations Society of America (PRSA) announced today that Elena del Valle, president, LNA World Communications, Miami, Fla., is the recipient of the 2004 D. Parke Gibson Pioneer Award.
....
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| Verizon Wireless Names Carlos Giovanni Giron as Manager-Latino Public Relations for Western U.S. |
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Irvine, CA--(HISPANIC PR WIRE - BUSINESS WIRE)--October 29, 2004--Verizon Wireless, the nation's most reliable wireless service provider, today announced the appointment of Carlos Giovanni Giron as manager of Latino public relations. Giron will be responsible for leading the company's Latino media....
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| Univision Names Noelia Rodríguez Vice President, Corporate Communications |
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Los Angeles, CA--(The Hispanic PR Monitor)--October 21, 2004--Univision Communications Inc. (NYSE: UVN) today announced the appointment of Noelia Rodriguez as Vice President of Corporate Communications, reporting to CEO A. Jerrold Perenchio. In this post, Rodriguez will be responsible for managing....
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| Sears Revs Up Commitment to Multicultural Consumers |
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(The Hispanic PR Monitor)-- In a deepening commitment to Hispanic, African American and Asian shoppers across the country, Sears, Roebuck and Co. is revamping 97 of its full-line stores this month to enhance the retail experience for diverse multicultural market segments nationwide. The store make....
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| Alejandro Vitale joins Creative On Demand as Director of Integrated Marketing |
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Coral Gables, FL--(Hispanic PR Monitor)--October 26, 2004-- Alejandro Vitale has joined Coral Gables-based Hispanic advertising agency Creative On DemanD (C.O.D), as its Director of Integrated Marketing. In this capacity, Vitale will reinforce C.O.D’s award-winning advertising initiatives with pro....
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| Publicitas Promotion Network Launches New Division Dedicated to U.S. Hispanic Market and Names Industry Veteran to New Post |
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Expanding its position as the global leader in the print media representation industry, Publicitas Promotions Network (PPN) announces the launch of Publicitas-LHM (Leading Hispanic Media) to focus on the U.S. Hispanic market. Leveraging its unmatched resources and infrastructure, this new company ....
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| Americans for a Fair Chance selects a Latina for Communications Director position |
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Maria Ibañez is the Communications Director for Americans for a Fair Chance, a project of the Leadership Conference on Civil Rights/Leadership Conference on Civil Rights Education Fund (LCCR/LCCREF), where she will lead the strategic media efforts on affirmative action issues.
Maria has m....
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| Latina Selected President-Elect for PRSA's Miami Chapter |
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Georgina Gonzalez-Robiou, a PR Specialist from Mercy Hospital has been selected President-Elect for PRSA Miami. Joining her are:
Secretary: Jessica Merz Treasurer: Gary Brooten, APR
Directors
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| AAAA Launches Initiative to Increase Diversity Representation in Advertising Industry |
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New York, NY--(HISPANIC PR WIRE - BUSINESS WIRE)--September 22, 2004-- The American Association of Advertising Agencies (AAAA), with the endorsement of chief executive officers from six of the industry's world-wide communications firms, today launched "Operation Success," a program to increase eth....
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| Jennifer Diaz joins Del Monte Fresh Produce |
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Miami, FL (Hispanic PR Monitor)- Jennifer Diaz, has left Burson-Marstellar to join Del Monte Fresh Produce Company’s headquarters in Miami as a Promotions Manager. In her new position Diaz will primarily focus on non-Hispanic promotions work. Diaz, a native Miamian, had been a client executive w....
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| Hispanic Public Relations Association Celebrates Platinum Milestone |
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Los Angeles, CA--(HISPANIC PR WIRE)--October 5, 2004-- The Hispanic Public Relations Association (HPRA), a non-profit organization founded to advance the careers of Hispanics in the Communications industry, commemorates its 20th anniversary at the 2004 PRemio Awards & Scholarship Dinner on Wednesd....
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| Media Relations Notes - October 2004 |
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Latin Fuze debuts
Latin Fuze, a fast-moving, weekly half-hour magazine program, will debut the week of October 4th alongside American Latino TV (ALTV). Latin Fuze is the first English-language program targeted to young Hispanics with a distinct male perspective. AIM Tell-A-Visio....
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| NAHP Hosts 2004 Miami Ad Summit ‘Hispanic Print Boom’ for Marketing, Publishing and PR Professionals in Miami, Oct. 12 and 13 |
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WASHINGTON, DC (The Hispanic PR Monitor / October 2004) – The National Association of Hispanic Publications (NAHP) is hosting a two-day marketing, advertising and public affairs summit called “The Hispanic Print Boom”, October 12 and 13 in Miami.
The first of its kind summit will feature ....
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| Jami Reyes receives Young Hispanic Leadership Award |
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The Hispanic Heritage Council has awarded Jami Reyes from Gordon Reyes & Company Public Relations firm the prestigious Young Hispanic Leadership Award
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| Hispanic PR PROfile: Beto González, Assistant to the Office of Public Affairs, U.S. Department of Labor |
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What are your day-to-day duties and how do you focus your outreach initiatives for Hispanic media and audiences?
As a recent Presidential appointee (since June), my assignment is to take the messages of the President and Secretary of Labor to Hispanics nationally. I consistently comp....
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| 2004 PRemio Awards |
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The Hispanic Public Relations Association (HPRA) is holding its 20th anniversary celebration and annual PRemio Awards & Scholarship Dinner on Wednesday, October 20, 2004 at 6:00 p.m.
The event will be commemorated at the home of HPRA's first sponsored event, the historical Town and Gown ballr....
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| ‘¡Bienvenido a Miami!:‘The “Hispanic Print Boom’ comes like yet another Hurricane to the State of la Florida |
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The 12th of October, 2004, marks officially “El Descubrimiento” of Hispanic Print, with similar connotations of that other discovery from exactly 512 years ago,” said Hernán Guaracao, President of The National Association of Hispanic Publications (NAHP, Inc.)
“Ignore the radical upsurge o....
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| Portada-Online, the New One-Stop Resource for Advertisers, Publishers and Direct Mailers targeting Spanish-speaking-audiences |
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New York, NY—(The Hispanic PR Monitor)--September 2004: PORTADA(R), a national bimonthly publication that covers news and trends in the expanding business of print media (newspapers, magazines, and direct mail) for Spanish-speaking audiences, launched its new website Portada-online (http://....
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| El Clasificado Expands Coverage in Inland Empire and Solidifies its position as the Largest Spanish Weekly in the Nation |
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Los Angeles, CA (The Hispanic PR Monitor) September 2004--El Clasificado announced today its expansion to the growing Latino counties of Riverside and San Bernardino. With the opening of this new zone, the publication has reached a weekly-verified circulation of 180,000, solidifying its pos....
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| Marketing Executives Meet at the Marketing Financial Services to Hispanics Conference |
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Barbados, West Indies--(The Hispanic PR Monitor) September 2004--The Hispanic market, known for its culture, food and music is the fastest growing market in North America. Along with this newfound affluence comes the decision of how best to manage and invest their assets. With the Hispanic ....
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| Online Hispanic Forum Tracking Launched by LatinClips |
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MIAMI (The Hispanic PR Monitor) September 2004--Forums or foros are virtual meeting places (please see our story about Online Forums for further details). The Foros tracking from LatinClips in partnership with ForoLibre will provide a unique window for users to gauge what Hispanics are sayi....
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| Public Relations Society of America Teams with Hispanic PR Wire to Launch Weekly Hispanic PR Trade Headlines on PRSA.org |
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New York, NY--(HISPANIC PR WIRE)--September 22, 2004--In recognition of the growing importance of the Hispanic public relations industry, the Public Relations Society of America (PRSA) has teamed up with Hispanic PR Wire (HPRW) to launch a dedicated Latino PR trade news section today in the front ....
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| Public Relations Society Of America Launches National Diversity Initiative |
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New York, NY--(HISPANIC PR WIRE)--September 14, 2004--Diversity is one of the foremost issues facing corporate America today. In response, the Public Relations Society of America (PRSA) has launched Advancing Diversity, a national initiative that unites various elements to promote multiculturalism....
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| Conexión PR Launches Strategic Corporate Website |
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LOS ANGELES (The Hispanic PR Monitor) August 31, 2004 – Conexión Public Relations is celebrating more than two years of creative success and a proven track record of client service by launching a new strategic corporate website, http://www.prconexion.com.
The website will focus on the U....
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| Sarmiento Named Corporate Communications Manager for The Sol Group |
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MIAMI (The Hispanic PR Monitor) August 31, 2004 – Leo Sarmiento has been named the Corporate Communications Manager, the Americas for The Sol Group Corporation. Sol Group is one of the largest hotel operators in the world. The company is based in Spain, with the Americas office located in Brickell....
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| Boca Juniors Names Burson-Marsteller As Its International Communications Agency |
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MIAMI (The Hispanic PR Monitor) August 31, 2004 --The Boca Juniors Athletic Club, which ranks as Latin America's most successful and popular soccer team, today appointed Burson-Marsteller Miami as its international communications agency. The firm's primary goals will be to promote the famed Argent....
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| AAA Appoints Aymee Ruiz to Lead First Ever Hispanic PR Efforts |
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TAMPA (The Hispanic PR Monitor) - August 31, 2004 - AAA has appointed Aymee Ruiz to lead AAA’s national outreach efforts to the Hispanic community.
As part of AAA’s national media relations team, Ruiz will be responsible for managing and supporting the national media and publicity needs ....
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| Epilepsy Foundation Taps Edelman for Diversity PR Initiatives |
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NEW YORK (The Hispanic PR Monitor) – August 31, 2004 --The Epilepsy Foundation has selected Edelman to plan and execute its 2004 National Epilepsy Awareness Month consumer campaign. The win follows a competitive review that included the incumbent, Ogilvy PR.
The 2004 campaign seeks to r....
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| Hispanic PR Wire Introduces ‘Hispanic Vote 2004’ Press Release Distribution and Monitoring Packages for Political PR Pros |
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Miami, FL--(HISPANIC PR WIRE)--July 21, 2004--In anticipation of what promises to be a hotly contested election, Hispanic PR Wire announced that it has created a new suite of Latino-focused public relations distribution and monitoring packages called Hispanic Vote 2004.
“The 2000 preside....
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| Hispanic PR PROfile: Chris Day of The Cartel Group |
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When was the agency founded and when was the public relations team formed?
The agency was founded in 1994 as a creative shop. Additional services were added fairly quickly after that. The principals are Victoria V. Negrete, Jesus Ramirez and Sean Salas. What is Cartel Group’s vision....
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| Puerto Rico PR Group Joins Universal Accreditation Board |
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NEW YORK– The Universal Accreditation Board (UAB) announced that the Puerto Rico Public Relations Association (Asociación de Relacionistas Profesionales de Puerto Rico), a group of 200 public relations professionals, 20 of whom are Accredited, has joined the UAB this year. The Puerto Rico Public ....
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| HPRA News for July |
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Former HPRA President Joins Vidal Partnership
Brenda Mendoza, former president of the Hispanic Public Relations Association, has moved coast to coast to join the fast growing PR team at The Vidal Partnership in New York. Mendoza, who was previously with Kaiser Permanente in L....
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| Saralegui partners with Boehringer Ingelheim |
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NEW YORK – Boehringer Ingelheim Pharmaceuticals Inc., in conjunction with New York’s Wing Latino recently developed and launched a national Hispanic public relations campaign for its leading stimulant laxative, Dulcolax.
According to a study, Boehringer Ingelheim found that Hispanics s....
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| PRSA Unveils Slate of Five Multicultural Presentations For 2004 International Conference |
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NEW YORK—A total of six presentations will deal with Hispanic and diversity PR at the upcoming 2004 Public Relations Society of America (PRSA) International Conference.
The conference, which takes place October 23-26 in New York, is titled “Architects of Change, Advocates of Understandi....
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| Hispanic Media Relations Notes - July 2004 |
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Is TeleFutura the New No. 2 Spanish Network?
MIAMI—Univision’s TeleFutura Network overtook Telemundo as the nation’s #2 Spanish-language television network during a second quarter in the key daytime daypart. This marks the second consecutive quarter that TeleFutura outperformed Telemundo ....
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| Hispanic PR Wire and Metro Creative Graphics and Editorial Services Launch ConTexto Latino, the Nation’s First Hispanic Editorial Features Service |
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Miami, FL/New York, NY--(HISPANIC PR WIRE)--May 25, 2004--Hispanic PR Wire, the nation’s leading Latino press release wire service and Metro Creative Graphics and Editorial Services, pioneers of the matte release, have joined forces to launch the first Hispanic editorial features service, ConTexto....
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| Hispanic PR Wire Named Official Hispanic Wire Partner of LULAC’s 75th Anniversary Convention Being Held in San Antonio, July 6-11 |
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San Antonio, TX--(HISPANIC PR WIRE)--July 2, 2004--Hispanic PR Wire, the nation’s leading Hispanic wire distribution service, has been named the official Hispanic wire partner of the 75th Annual League of United Latin American Citizens (LULAC) National Convention being held in San Antonio, July 6-....
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| Pontiac Picks Champion Racer Milka Duno |
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Los Angeles, CA--(HISPANIC PR WIRE)--July 14, 2004--The Pontiac Division of General Motors Corporation has announced that it has signed an agreement with CITGO Racing’s champion race car driver Milka Duno - the first woman in history to achieve an overall win in a major North American sports car r....
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