Travel & Tourism

September, 28, 2007 - 09:40 AM / ET

American Airlines Celebrates Hispanic Heritage Month
Series of partnerships recognizes Hispanic arts, culture and tradition


Miami, FL--(HISPANIC PR WIRE)--September 28, 2007--In celebration of Hispanic Heritage Month, American Airlines will honor Hispanic culture by supporting several local and national Hispanic organization-sponsored events throughout the country. This year’s support adds to the company’s long history of commitment to the Hispanic community.

Named among the Diversity Elite in September 2007 by Hispanic Business Magazine, American was recognized as one of the Top 60 companies that offer opportunities for Hispanics. Categories included Board & Leadership, Recruitment, Retention & Promotion, Marketing & Community Outreach and Supplier Diversity.

In addition, American serves Hispanic consumers by offering the most comprehensive flight schedule to Latin America. The airline was also the first to provide a Spanish-language onboard magazine, Nexos, and was selected as one of Latina Style magazine’s Top 50 companies for Latinas.

“American Airlines is proud to celebrate its long history of commitment to the Hispanic community by honoring the Hispanic traditions and culture, which have significantly impacted American society,” said Denise Lynn, Vice President – Diversity and Leadership Strategies. “We are also very proud of our company’s dedication to employee diversity and are committed to maintaining our leadership as a top diverse employer.”

Through the years, since establishing service to Latin America in 1942, American Airlines has supported pillar national Hispanic organizations such as the League of United Latin American Citizens (LULAC), the National Council of La Raza (NCLR), the U.S. Hispanic Chamber of Commerce and the National Association of Latino Elected and Appointed Officials (NALEO). In celebrating Hispanic Heritage 2007, American Airlines is sponsoring several national and local organizations and events. Following are some examples of these partnerships:

-- Celia Cruz, The Musical on Broadway, Sept. 12 – Dec. 20, New York
-- Fifth Anniversary Celebration of the Puerto Rican Chamber of Commerce of South Florida, Sept. 26, Miami
-- Congressional Hispanic Caucus, Oct. 1- 3, Washington, D.C.
-- The National Hispanic Foundation for the Arts, Oct. 2, Washington, D.C.
-- Hispanic Heritage Awards, Oct. 11, Washington, D.C.
-- Hispanic Day Parade, Oct. 14, New York
-- The Museum of Latin American Art, Art Auction, Oct. 20, Los Angeles
-- Musicarte, Oct. 19-21, Dallas

Considered by many as the top aviation industry employer for Hispanics, American Airlines incorporates diversity into its policies and practices to ensure that its workplace environment is an accepting and welcoming place for Hispanic and multicultural employees. The company prides itself on an award-winning diversified supplier program and 14 employee resource groups, including the Latin Employee Resource Group, and a Diversity Advisory Council that actively provides input and counsel to support the airline’s business initiatives.
About American Airlines

American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection(R) airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(R) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR).

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