Travel & Tourism

May, 14, 2007 - 02:30 PM / ET

Gophila.com Adds ‘En Español’ Section to Pressroom
Press information now more readily available to Hispanic media

Philadelphia, PA--(HISPANIC PR WIRE)--May 14, 2007--The Greater Philadelphia Tourism Marketing Corporation (GPTMC) today announced the addition of a Hispanic section to gophila.com’s online pressroom, a 24/7 global news source for media. En Español, accessible from the homepage of the pressroom, contains press releases written in Spanish about Philadelphia’s blockbuster exhibitions, seasonal activities, special events and more.

According to The Pew Charitable Trusts’ annual State of the Media 2007 report, “Hispanics in emerging communities tend to rely more on Spanish-language outlets.” The report also asserts that “in 2005 Spanish-language print outlets had an estimated readership of more than 17.6 million – an all-time high.”

“We want to make it as easy as possible for Spanish-speaking journalists to write about all there is to see and do in Philadelphia,” said Meryl Levitz, president & CEO, GPTMC.

The En Español section on the pressroom is one of several recent enhancements to this particular portion of gophila.com. The addition of RSS feeds; downloadable, high-resolution photographs; and b-roll video vignettes are making the site a one-stop shop for journalists working on a Philadelphia story. More pressroom upgrades are planned for the coming year.

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside(TM) a premier destination through marketing and image building that increases business and promotes the region’s vitality. For more information about travel to Philadelphia, visit www.gophila.com or call the Independence Visitor Center, located in Independence National Historical Park, at (800) 537-7676.

Note to Editors: For high-resolution photos of Greater Philadelphia, visit the photo gallery of http://www.gophila.com/pressroom. On the pressroom, you can also subscribe to RSS feeds to receive updates on topics that are specifically of interest to you: What’s New, Dining, Events, Seasonal Travel, Hotel Packages and Tourism Research.








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