Business & Finance

Southbury, CT--(HISPANIC PR WIRE - BUSINESS WIRE)--November 28, 2006--Casa Latino Real Estate, the first nationally recognized Latino real estate brand, launched its franchise model to realtors across the country. The company unveiled its system earlier this month at the National Association of Hispanic Real Estate Professionals (NAHREP) annual convention in Las Vegas and at the National Association of Realtors NARdiGRAS Expo in New Orleans.

The company has already signed franchisees in the following markets:

Phoenix, AZ; Albuquerque, NM; Las Vegas, NV; St. George, UT; Ft. Lauderdale, FL; and Austin, TX.

At least one of the franchises was 'sold' prior to the trade shows. "We tried our best to keep things quiet until our debut at the NAHREP Expo in Las Vegas but we were deluged with early inquiries from some serious and substantial real estate executives around the country," says Robb Heering, the company's founder and CEO. The first franchise was actually sold in Phoenix a week before the first tradeshow.

Paul Bessent, Casa Latino's Vice President, said, "It is becoming abundantly clear that Casa Latino is fast becoming America's dominant Latino real estate brand and it's equally evident that the early adopters of our franchise system will reap great financial rewards while providing a critically needed service to America's Latino consumers. This is one business model where entrepreneurs can do well financially by doing good ethically and morally."

Heering added, "As strange as it may sound we have already refused to award franchises to those who were unable to convince us that their business philosophy would blend well with ours. We look for franchisees who can not only demonstrate financial ability but who have goals of servicing the Latino community in accordance with our corporate mission statement."

The company's mission statement is 'to achieve dominant market presence among the Hispanic community nationwide by providing exemplary quality service to home buyers and sellers with particular emphasis on educating and equipping the Hispanic community to achieve the dream of home ownership.'

Raquel Garcia de Colby, the company's Senior Vice President and General Counsel, said, "We anticipate rapid system growth over the next several years and it is imperative that our franchisees adopt a sincere service mentality. This isn't about selling houses; it's about helping Latinos achieve the American Dream of home ownership. We've built an industry leading proprietary system for franchisees which blends cutting edge technology with an incomparable understanding of the market we serve...and at $12,500 for a single unit franchise and a low fixed fee royalty structure, Casa Latino is poised to remain the market leader for years to come."

Heering said, "Unlike many others in the real estate business, we've fully committed to serving the Latino community. Our model is not about translating a few brochures and hiring some bilingual agents. We have fantastic training for franchisees and agents, and equally important, we have a proprietary Latino homebuyer education program to help the emerging market achieve the dream. We're truly unique, we value 'cultura y la familia', we understand the challenges facing many Latinos in America and we're on a mission to level the playing field and reduce the barriers to home ownership."

Casa Latino Franchise Corporation is now selling single and multi unit franchises nationwide and is the only America's only nationally recognized Hispanic real estate brand. Prime territories are available nationwide.

About Casa Latino Franchise Corporation

Casa Latino Franchise Corporation was created based upon the premise that Hispanic home buyers and sellers have unique needs based upon cultural differences and lifestyles. With a proprietary integrated business model, clients of Casa Latino can receive first time homebuyer education and then enjoy the benefits of working with the most committed real estate professionals in the business. The company has commenced its national franchise program offering realtors across America the opportunity to own a Casa Latino franchise. Casa Latino is already being recognized as the first and most admired nationally recognized Hispanic real estate brand.