Entertainment

Miami, FL--(HISPANIC PR WIRE)--September 19, 2006--Batanga (www.batanga.com), America's largest Hispanic streaming media website offering relevant and in-culture content, is now also the fastest growing online destination targeting Latinos in the U.S.. comScore’s MediaMetrix U.S. panel data confirms Batanga as the fastest-growing website targeting U.S. Hispanics during the past year alone. In fact, Batanga’s unique visitors grew over 500% in the last twelve months.

Batanga has the largest inventory of streaming media -video/audio- featuring 26 exclusive online Latin radio stations, thousands of on-demand videos, and custom content on passion-driving categories such as music, sports, autos, women and entertainment.

“We understand the market’s ties to entertainment including music, food, family, and community, and have incorporated these cultural elements into the site,” said Rafael Urbina, Batanga’s CEO “Batanga reaches the increasingly broadband-connected U.S. Hispanic community. Considered the fastest growing population with 40 million+, it is an audience with the immense purchasing power of $700 billion. Due to our diverse array of multimedia content, we have become the premiere entertainment destination for U.S. Hispanics.”

Batanga’s unparallel stats:

-- Batanga reaches Hispanics online regardless of language preference offering content English and Spanish
-- 4.5 million+ Unique Visitors /month*
-- Growing faster than ever (500% growth: Jan-August ’06)
-- Streams 100 million+ songs/month
-- Streams 12 million+ videos/month
-- Delivers a very engaged audience with 5 times the average time per user, monthly than the nearest competitor**

Complementing the interactive online destination, Batanga magazine provides Latin music news for the ever-growing population of educated, savvy young U.S. Hispanics who want coverage that goes beyond mainstream media. The magazine delivers edgy, thought-provoking articles that dig deep into U.S. Hispanic culture, identity, and style through the music that bonds young people together across the country. Batanga magazine frames the wisdom of traditional musicians and the buzz of groundbreaking new artists within the relevant context of U.S. culture.

About Batanga

Batanga.com is America's largest Hispanic streaming media website offering relevant and in-culture content to its diverse user base. One of the top 100 fastest growing websites, Batanga is the premiere online destination for Hispanics with 4.5 million+ unique visitors per month. Batanga has the largest inventory of streaming media -video/audio- featuring 26 exclusive online Latin radio stations, 1000s of on-demand videos, and custom content on passion-driving categories such as music, sports, autos, women and entertainment.

*I/PRO (Independent Auditors Opinion) – August 2006 Internal Report
**ComScore’s US Hispanic panel – June 05 through May 06